EMDA 201 @emilybormanemda201-blog - Tumblr Blog

Album by Bastille: “Wild World (Complete Edition)”

I would like to feel wanted sometimes

In the past few months I've learned quite a few new things that built off my little knowledge of Photoshop. I feel that these were my best four works and I've definitely had some room for improvement in this class. I feel that my strengths are figuring out how to do something on my own. There were some ideas I had that were things you could do in Photoshop that we didn't learn in class and since I have an older version of Photoshop on my home computer, I would go home and let the creative juices flow. My goals are to continue practicing and staying creative in Photoshop. I feel that the poster assignment can prove to be important in my communication field because being able to put together any sort of appealing advertisement, whether it's for a product or for an event, is a very strong skill that not just anyone can pull off.

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Ethical Anaysis

Alex Garcia, a professional photographer, has started an assignment where he shoots photos of people in a neighborhood in Austin, Chicago from his car as he drives by. His aim was to show how the development in Austin is hindered by city people and planners. The feedback from this ongoing project has presented two issues. First, that he's being so anonymous about taking pictures of these people that it may be invading their privacy and also that this is not fair "street photography" because of his methods.

Garcia himself has pointed out that taking these pictures is dangerous for himself in this sort of neighborhood where homicide rates are high. In another argument presented, the idea was brought up that as Garcia slows down in his car to take these pictures the people on the street tend to get leery of him, not knowing his intention because they cannot see the camera and it is after all a dangerous neighborhood. His actions could be causing unnecessary fear in the people he's photographing.

Honestly, I feel that the material being produced from this assignment are very interesting and it should be continued to be explored, however the pretenses in which the data is being collected is questionable to me. There may also be a bias toward capturing stereotypical photos or photos that are out of context and therefore interpreted incorrectly. For instance, this photo looks like this man is yelling and moving quickly, making the image look (to me) sort of intimidating when he could really be yawning or singing and we would never know without an explaination.

Overall I feel that this project needs more clarification and more thought put into if these photos are ever seen by the people in them. With the right sort of background and context this project has the potential to become less controversial and more interesting.

#emda201f13 #b4 #Hedges

Visual Artifact Interpretation

This same Lego ad I think is trying to focus on an authentic as opposed to fake vibe. The structure the girl is holding looks to me like something I might have made at that age, not the fancy Lego structures you see featured on box kits. I would believe that this girl did create this piece and that it is "one of a kind just like she is," just as they claim. There is just a colored background to add focus to the simplicity of the girl holding the structure, she's dressed normally making the reader visualize that this is how their child might look when they come up to show you something they just made. This doesn't seem fake because of the focus on her and what she made. However, this ad is very well targeted at little girls who's parents maybe wouldn't buy traditional Legos for a girl because through the years they've been mostly targeted at boys. Featuring pink Legos in her structure allows for gender bias.

http://farm9.staticflickr.com/8375/8552785436_acc89c65c5_z.jpg

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Visual Artifact Description

This advertisement, featured in a magazine, shows a young girl, smiling holding a Lego structure that appears to be constructed without directions or guidelines. The colors feature more pink and white Legos than I ever played with as a child. Underneath the structure she's holding is a white font that reads "It's as one of a kind as she is." In the bottom right corner is the Lego logo with "friends" added on. On the bottom left corner there is a small description saying that with this set she's a creative girl and she can remake this into anything she wants. The lighting seems warm and homey, but the backdrop is just a simple brown so the focus is on the girl and her piece.

I would say this ad is clean, gender orientated, pro-women, and authentic.

http://farm9.staticflickr.com/8375/8552785436_acc89c65c5_z.jpg

#emda201f13 #b5 #Hedges

Final Project

Final Project Proposal

For my final project I would like to make a set of eight television show promotional posters. They wouldn’t be informational for an event or showing per say, but more like a “movie-cover” for the show. These would be useful and could be based on covers such as the ones displayed on Netflix or other streaming websites. The television shows would not necessarily be related in any way, but the style should maybe be recognizable as a thematic style. As a series placed next to each other someone could tell that they would go together yet if someone looked at them separately they would still work as standalone pieces. I’m planning to make them either color blocked or with similar color tones and styles. Some shows I might consider creating posters for would be How I Met Your Mother, The Office, Twin Peaks, Orange is the New Black, Misfits, The IT Crowd, Once Upon a Time, and Dexter.

#emda201f13 #hedges #finalpitch

1.) Normal Emily

2.) "Better" evened skin tone, warmer colors, larger eyes, skinnier, etc.

3.) Zombie; bigger eyes, skinnier, colder colors

Once this project was assigned I was very excited! I was more excited for the Uncanny Zombie-like edits, but found the whole project to be fun and interesting. I did start to get uncomfortable when it came to "bettering" my image in the second edit above. I learned a lot about new tools in Photoshop, but was a little unnerved at how much control I had over my own appearance. At first I was thinking it was cool making myself look "beautiful", but then I was a little scared of how easy it was to alter myself. It really was an eye opener as to how advertisements and the media have so much control over the images we see. Of the two modifications I would say that I felt my "better" image was more uncanny if only for the reason that it's weird to look at that next to the "normal" unedited photo of myself. Making myself look strange was the most fun part of this assignment for me because there was no right or wrong. There weren't norms and guidelines as to how it should look like there were for the previous edit.

I would definitely say that I paid attention to gender when editing my photos. I dove right into the "bettering" edit knowing exactly what to do based on my knowledge and exposure to the media, I made myself a little more toned, made my skin tone very even and smooth, increased the amount of warmer colors, enhanced the size of my eyes and lips, and cleaned up my hair a bit for a smoother look. I think that if I were editing an image of someone else or someone of the opposite sex I would have a harder time trying to figure out what modifications to make because it's easier to pick out what I would like to change about myself and I'm more familiar with the acute gender norms for myself.

#emda201f13 #Hedges #B2 #uncannyportrait

When photographing these pieces from the Schneider Museum I noticed a few things that are lost and also things that are bettered by me photographing the pieces. This balance is important to remember whenever we look at or share art today. With the water bottle piece above, when I photograph it I take away the personal experience of being surrounded by walls of water bottles, I can only capture a part of the piece which, I think, takes away the awe of the sheer number of bottles you’re surrounded by. However, on the flipside, taking a picture creates a frame for the picture and allows you to focus on one part of the piece, in this case, the fantastic chandelier of bottles.

With the various posters I photographed above, it has a similar affect. When photographing one piece we lose the sequence of the display and all of the other posters in the group or cluster of posters. At the same time in a photograph of a poster, you’re forced to focus on just the one poster and it doesn’t get lost in a row of similar looking ones. These posters were stuck to the wall like a big sticker so this made me think that this is the only time they’ll be displayed in this way because they’ll eventually be peeled off and I’m not sure if they can go back up on a wall after that. Photographing this makes the art a little more permanent.

The pieces cannot frame themselves, and by taking a picture it’s then up to me how viewers of the photo see the piece because of what angle I choose, how much light I allow, etc. If I uploaded a photo of a piece onto Instagram I could potentially choose a filter and which would change the coloring and contrast of the photo giving it a whole new vibe and a depth of perception probably very different then seeing the piece in person with the chosen lighting in the museum.

Social platforms such as Instagram and Facebook have now allowed us to not only alter what we photograph with filters and frames, but to share these experiences with our followers and friends in the way we wish for them to look. It would be completely different to share an unedited photo of the wall of posters rather than an Instagram cropped photo of just one. We have control over how this persons display of art is shared and in a way that’s a both a little sad and a little exciting. On one hand, by sharing this artists work it’s making them more well known and putting them out there in social media, but what we put out there may not be the way the artist so carefully set up their art to be seen. So at that point does it become a little bit of his work and a little bit of mine? To me there’s a big difference in the two photos at the bottom.

#emda201f13 #A5 #hedges

Our Nutcase Crew!

So for Nutcase Helmets we're creating a print ad as well as a commercial which will require a photographer, a copywriter, and a videographer. Our main advertising campaign is going to be fairly comedic so I kept that in mind while looking for professionals to hire.

Photographer: Kevin McShane (http://mcshanephoto.com)

Takes vivid comedic shots, lots of color, character, and has a few pieces that are "cartoony" which may be the direction of our Nutcase print ad.

Copywriter: John Kuraoka (http://www.kuraoka.com/)

He is an advertising copywriter with 29 years of experience dealing with a wide variety of advertising outlets including print ads, television commercials, and websites. He claims to be fast, professional, and has won many awards.

Videographer: Rocky Morton (http://www.mjz.com/directors/rocky-morton/work/)

Rocky is a director associated with MJZ productions. In his experience he seems to be well acquainted with comedy advertisements and is well known for the "Messing with Sasquatch" ads for jerky as well as for many other campaigns. He would have the potential to be "cartoony" as well which may be the direction of our video advertisement.

#nutcaseemda #emda201f13 #pitchproject #hedges

Outside during class I was able to find a perfect example of the three primary triad colors! RED leaves with a few GREEN remaining against a beautiful BLUE sky. Some of the surrounding were more complimentary, a little yellow and orange, but the red green and blue were the most prominant and really draws your eye into the picture with the contrast of colors.

#emda201f13 #hedges #201color

The letter "S" on the left was the one created in class, it has intricate serifs. At first I thought they were blocky and they would be if it weren't for the serif upon the blocky serif. They also point outward on both ends more than curving inside the S. It has a relatively neutral aperture, but slightly unbalanced seeing as the bottom aperture is wider than the top. The font that I found that was similar on the right is called "FF Karbid Slab Web Pro". The serifs were similar on this S and the top apertures matched up to me. They're also relatively similar in the height and width of the letter.

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Text assignment!

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