Engauge's Digital Innovation Group (DIG)

Engauge is a full-service marketing agency for the digital and social age. DIG is an innovation team unique to Engauge.

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Tomorrow is Chad Elkins' birthday! If you know Chad then you know that he loves augmented reality.

To celebrate Chad, Katie created an augmented reality experience using Layar Creator. 

The Layar Creator is a self-service web application for activating print pages with digital AR content. Now anyone can upload images or PDFs, drag-and-drop any of a number of digital buttons onto the pages and publish them on the Layar platform - all in a matter of seconds. No fancy code work needed, no developers. Absolutely anybody can do it.

To view #ChadisRadBday augmented reality experience:

Download the Layar app on your smartphone.

Open the attached JPEG (it can be printed or viewed onscreen).

Open Layar on your phone and follow the instructions.

We also created a page to highlight Instagram photos tagged with #ChadisRadBday. Help us wish Chad a very happy birthday by taking a photo that reminds you of him and posting it to Instagram with the hashtag #ChadisRadBday.

Happy Birthday to the Digital Innovation Group's king of AR, 4sqATL, second screen expert and fan of all things Spiderman and StarWars! We are glad to have you at Engauge.

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Our team loves learning about innovative projects that are changing the world. We also enjoy sharing our research. This screenshot highlights @EngaugeDIG's tweet about one of GE's Focus Forward films. The film highlights the invention of an invisible bike helmet!

Focus Forward is an unprecedented new series of 30 three-minute stories about innovative people who are reshaping the world through act or invention, directed by the world's most celebrated documentary filmmakers.

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We are demoing SnapTweet for our newest client! #DIGengauge (Taken with Instagram at Engauge)

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Angie does the honors of labeling our little robot, Charlie.

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Our light-controlled #robot that @richardpaulguy built was officially named today. Welcome Charlie to #DIGengauge! (Taken with Instagram at Engauge)

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Innovation & Changing Behaviors

Two months ago the Digital Innovation Group contributed to Engauge's blog with a post about how technology changes participants' expectations and behaviors. In the post, Katie highlighted one of the group's experiences with changes in expectations and behaviors caused by interacting with the new light field camera technology, Lytro.

This week Fast Company posted an article explaining how innovation is about changing behavior.

A great quote from the article:

This changes the idea of open innovation to mean more than going outside the company to find new ideas from experts; it means developing a collaborative innovation model that intimately binds the market to the process of innovation, in lockstep. That does not suggest that companies are held hostage by their customers, who only know to ask for incremental innovation in what they have already experienced.

Instead, it means that companies need to push the envelope of innovation based on observations of what a market's behaviors are and then work closely with the market to identify how innovations can add value in unexpected ways.

The Digital Innovation Group continuously works to drive Engauge's ever-evolving collaborative innovation model for our clients and our lives in all aspects.

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Plane Finder is an interesting travel resource. Through this online platform, users can see the real-time location, airline, and route of thousands of planes that are in the air.

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Richard Catching Fish (Taken with Cinemagram)

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Richard & Swish Fish (Taken with Cinemagram)

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Just fulfilling @richardpaulguy’s work request from across the #digengauge table. He is joyful! (Taken with Instagram at Engauge)

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Happy birthday @a_la_amelia!!! #digengauge (Taken with Instagram at Engauge)

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The world of retail is continuously leveraging analytics to drive innovation.

Check out this video on Immersive Labs' new analytics tool, CARA. 

CARA is a powerful computer vision platform that enables you to gather analytics data from the real world, deliver targeted content to your audience, analyze the effectiveness of media and create amazing interactive experiences. Imagine being able to detect faces and crowds and then change the content in front of them to instantly match their preferences. Or being able to understand what’s popular with people from a quick glance or interested pause. Installation takes just minutes and everyone’s personal identity is safe and anonymous since CARA doesn’t collect any personally identifiable information. 

I requested an invite yesterday and look forward to experiencing this powerful tool.

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Meet the world’s first interactive player piano, @StanleyPiano. Stanley will be at Seattle's Capitol Hill Block Party from July 20-22.  DIGITAL KITCHEN created this interactive instrument that takes song requests via Twitter. Learn more on Stanley's website.

I tweeted a special song request for our team and look forward to seeing if Stanley takes my request. I did not see a mention of a live-stream video during the block party, but I would love to see one! 

Updated details where posted on PSFK today after I posted this article. I was excited to learn that there will be of livestream of Stanley!

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Our group has being discussing 3-D printers for awhile now.

Richard Guy, an innovation developer on our team, has actually created a robot using parts made from a 3-D printer.

NPR recently did a great segment on 3-D printers. Check it out and let us know your thoughts.

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Angie, DIG's Innovation Product Manager, is currently researching projection mapping. Check out her blog post (video included) highlighting an awesome example of how the collaboration of developers, artists and interactive designers can create an immersive installation.

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Mike Richards, a developer at Engauge, emailed the Digital Innovation Group this LEGO-ized version of circuit boards.

It is a snap a series of circuit boards. Users can connect the circuits together using magnets.

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Last Tuesday, June 26, our team displayed a YouTube video on one of our television screens. We mentioned that DIG would be experimenting with ferrofluid soon.

Today we have an update! Check out the video to see what we "unboxed." More updates will follow this post.