You don’t have to validate your credentials, they actually just make you look even sillier in the face of how little you know about how the gaming markets (and I do mean plural) operate. I’m going to have to get something out of the way very early for you so you understand because you’re making a very simple, fundamental mistake by using the word ‘gaming’ or ‘games industry’ so broadly.
When you say ‘gaming’ or ‘games industry’ you are implied to mean the larger AAA market, big companies like EA, Konami, Namco, Nintendo, etc. which is the same error that the article makes actually (and quite ironically.) These are not the same thing as gaming as a whole because gaming means, well, any interactive medium. So you’re conflating several very distinct markets together as one whole which will give you incorrect information at best and misleading, destructive, useless information more likely.
To be brief the ‘gaming’ that is being mentioned in the article and the ‘gaming’ that does most of the production is the very same market that is NOT dominated by women and women don’t account for half of that market. Right off the bat your first point is incorrect in assuming women make up half of the gaming market that is being spoken about.
You even go on to imply this distinction is meaningless and try to make the point irrelevant which is just classic and hilarious. Oh yes, let me make broad sweeping declarations about a certain market that is actually several large submarkets and then justify decisions based on that while pretending this is both valid and sensible. You should go into stocks, I’m sure you’d do absolutely FANTASTIC in such a market. Making fun of you aside…
Nobody said casuals games, you said it.
Telling isn’t it? You’ve got your rhetoric all lined up but it just aint catching. Or are you going to pretend that the AAA market should make decisions based on whose buying mobile games or one of the SEVERAL gaming markets that are ACTUALLY DOMINATED BY WOMEN. Whats that? Markets dominated by women that I’ve never heard about because I’m an uneducated twat trying to talk up her gamer cred despite being about as aware as a toddler with an Xbox controller in its mouth? Why I’m so glad you asked.
Puzzle gaming is dominated by women.
Adventure gaming is dominated by women.
Rhythm and dance gaming is dominated by women.
Funny how those distinctions aren’t important to you when determining what a market place should and shouldn’t do, is it perhaps because you’re reciting a talking point and have your ‘female gamer’ identity wrapped up in something being true when it isn’t? Seems that way.
See there is absolutely no reason for, say, Treyarch to make their games more ladybit inclusive when women aren’t the ones buying their games. To do so based on OTHER MARKET’S FEMALE DOMINATION WOULD BE COMPLETELY FUCKING RETARDED. Are women’s clothing lines going to start marketing towards men because men buy, in aggregate, 50% of the clothes on the planet or would the fact that there are various submarkets matter to you then when it makes you look silly? Oh who I am kidding - you already look silly.
Would you like to strawman argument for me? Oh you did. Thanks love, what I want in games is definitely for them to cater to my straight male demographic and I definitely don’t hold the opinion of not giving a shit and just being very annoyed by harpies demanding things changes based on FACTS THAT AREN’T FUCKING TRUE.
So you said why should we alienate half the market? Better question - why shouldn’t we cater towards the people who are BUYING the GAME you are PRODUCING? Wouldn’t that make sense? So shouldn’t Gears of War, a series that is aimed at men and bought mostly by men and played almost exclusively by men continue to aim towards the people buying it or does this whole ‘include your audience!’ shtick only apply when women are involved? If women are the people almost exclusively buying the game then guess who it caters towards - women.
Would you like to have some hamfisted car races in your barbie game or would you like to let the game developers who know what they’re doing do their fucking job without your irrelevant opinion?
In short - women are not buying Call of Duty, they’re buying Monkey Island and Eye Spy Mystery Mansion 5 off the Walmart shelves. It has NOTHING to do with ‘casual’ games and everything to do with the fact that games which do not feature heavy combat and roleplaying elements are not part of what we traditionally call ‘gaming’. So sad but so true.
So now that we’re all shored up on how this study is misleading, useless, and you have somehow negative idea what the fuck you are talking about because you spent your formative years playing Super Mario instead of learning how to read the abstract of a study is there ANYTHING I can do to make sure you fully understand and I don’t have to repeat myself?
If not, go back to some place where people give a shit that you’re a gamer with tits and I’ll be here where the number of tits you have doesn’t matter and, if it does matter, we use ACTUAL FACTS to decide how they should matter instead of misinterpretations based on overly broad market reviews that do not apply to this particular submarket. Buh-bye now.
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