From Mad Men to Machines

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@ericzumot
From Mad Men to Machines
By now consumers have accepted that their digital data is fair game when they voluntarily use a service such as Facebook and Google. It is only a short step, then, for them to embrace the idea that their online footprints are worth something especially if they are getting nowhere monetizing their own content.
When Mitu Singh asks Facebook for Chinese restaurants where his friends eat, he expects the real thing -- none of this Chinese-American chain-restaurant stuff. You see, his girlfriend is Chinese, and that means a good number of the Facebook friends feeding the social network's new search engine are Chinese too. "I get really, really authentic restaurants," he says. "If she weren’t around, I’d probably get Panda Express."
I built an online service called DistroKid that makes it easy for musicians to get their music into iTunes, Amazon, Spotify, and Google Play.
It costs $19.99/yr for musicians to use, or is free if you refer 5 new users. The referral system works well, and is responsible for about 30% of daily new users.
Some users fake it though. They “refer” 5 people by making 5 bogus DistroKid accounts using the referral link we give them.
It’s pretty easy for us to detect when a user does this. But we let them get away with it because I love seeing people use the system, whether they’ve paid for it or not. It’s one of the most complex things I’ve ever built and I’m really proud of it. And there’s nothing like telling a musician, “Congrats! Your music is in stores.” Plus we get to send people money (100% of royalties) when someone buys their music. And sending people money they’ve earned is always a nice feeling.
Even when the user thinks they’ve scammed a free account out of us.
What’s more, these sneaky users get the same level of service that legitimate users get. That means we respond to their customer service emails, work with stores if there are any problems with the music they’ve uploaded, and pay royalties monthly (all the accounting and finance happens on our end — it’s a beast.)
But I was recently inspired by a story I saw about a police officer in Florida. She caught a woman shoplifting from a grocery store. Turns out the woman, who had no criminal record, was broke and didn’t have food for her kids. So instead of taking the shoplifter to jail, the officer bought the shoplifter $100 worth of groceries, charged the woman with a minor misdemeanor, and let her go.
It’s possible some of the musicians who want free DistroKid access can’t afford it. Or maybe they’re unable to get a credit card.
I’m happy to give these musicians the opportunity to get their music into stores. And maybe they’ll even earn a living from it — the best art comes from struggle.
So today we’re launching “Scholarship” accounts. When the system detects that you’ve just created 5 bogus referrals, you’ll be presented with a notice that we caught you, but here’s an option: Either pay the $19.99/yr, or sign up for a free Scholarship account if you can’t afford it.
I think musicians will give these options some thought and choose the one that’s right for them.
Keynote Loïc Le Meur (LeWeb): The Sharing Economy at TNW Conference Europe 2013 (by The Next Web)
Social Media Analytics
The story of how a children’s book with an unusual title made it to number one on the Amazon bestsellers’ list before it was even published reinforces a lesson for content publishers of all kinds: sometimes what looks like piracy is actually marketing for your content.
New research shows heavy Facebook and Twitter users can suffer withdrawal symptoms when forced to go cold turkey. It also highlights 12 distinct types of social media users, from occasional "dippers" to full-blown "ultras": which one are you?
Adobe acquired Neolane, which offers technology to manage marketing campaigns offline and online, in a move to target more CMOs and chief digital officers.
Welcome to my Blog
Hi, Bonjour, مرحبا
I’m Eric (Sael) Zumot
I’m Web Application Developer who loves to write JavaScript. My first experience in building a Web Application was back in 1997, when Netscape Server-Side JavaScripting was hot. Since then, developing web applications has been my passion. While I have many years of experience programming in C# ASP.Net and ColdFusion, my current focus and passion is centred on Front-End, JavaScript, Backbone.js, Angular.js and jQuery. I’m eager to dive into creative and dynamic projects involving HTML5 APIs, Node.js, CSS3 and NoSQL Database. The possibilities HTML 5 has opened up for our industry has reignited my passions in web and application development, especially in regards to my many years experience and my love of JavaScripting. Always interested in meeting and working with other web enthusiasts, I strongly believe creative minds collaborating can expound the possibilities for creating unique solutions in web and application development. I believe it’s crucial to work in an environment where you’re happy, and to be part of a team who shares the same passion about delivering quality content to the end user. Oh.. and I’m a bit of coffee snob
My pre Squared Online Life.