People often think “craft” is only for luxury brands. But the truth is, craft is about much more than expensive products.
A recent Chicago Booth Review conversation made me think differently about how people value what they buy. It’s not just about function. It’s not even just about price. Take a listen and learn about our Oxxford Clothes
It’s about the story behind the product. It’s about the signal it sends. It’s about the feeling of quality, care, and authenticity. That’s why craft matters in business. The strongest brands don’t just sell something useful. They sell something meaningful.
And that’s a big reminder for anyone building a product, brand, or service: What you make says something about who you are.
The real question is not “Is it well made?” It’s “What does it make people feel?” An Oxxford Clothes really does make you feel different.









