INTERNET MARKETING CAMPAIGN DEVELOPMENT
My mastery timeline goal for my last class "Internet Marketing Campaign Development” was “As I mentioned before I do have experience with marketing campaigns, but this course will align successful strategies with case studies that will help me to understand not only the audience behavior but also how to target the right audience” (Full Sail, 2017). As a result, I created three goals to achieve the success of this class.
My first goal was "I want to learn how to align successful strategies with case studies." The tactic I used was to read the book and articles that the professor provided each week. The readings were insightful and helpful to prepare for each assignment. Also, the discussions were valuable because they provided details that supported the assignment.
My second goal was "I want to learn audience behavior." The third discussion taught me how to pitch a presentation. It was helpful because I learned that to do an effective and persuasive presentation it is essential to communicate the idea as a story and it is "audience-centric." Besides, the presentation's content needs to relate to the audience and make them feel the connection with the idea.
My third goal was "I will learn how to define and target the right audience." I learned in this course that is imperative to define the target audience, so the campaign is cost-effective, and the ROI is profitable.
During these four weeks, I have the opportunity to finish the Internet Marketing Plan for my case study company. The plan was insightful because all the Master Degree program came together and connected the dots of how to create an effective and cohesive internet marketing plan for a company. Also, when I was putting together the plan I was able to apply all the key concepts and learnings from the entire master degree program, I realized how much I have learned during this 12 months.
Also, all the discussion were great because they provided me more information about the assignment and how to apply all the concepts. My favorite assignment was the pitch presentation because I learned how to conduct a persuasive pitch presentation fo the internet marketing plan. This assignment will help me in the future when I am doing presentations at a business level. Besides, I learned how to provide an overview of a large project and how to incentive the audience to read more about the project.
In short, this class was enlightening and constructive because I was able to apply all the knowledge I gain during the program. Now, I feel confident as an Internet marketer.
Full Sail University Internet Marketing Master Courses. (2017). In Full Sail University. Retrieved October 1, 2017, from https://www.fullsail.edu/degrees/internet-marketing-master/courses
