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Developments

In the development and creation of the exhibitions magazine. I have found a style and colour palette that suits well for the branding of the exhibition. Influenced by the works of David Carson and DAIN. I developed a concept which displays the photography of horst in a modern, artistic way. Grey, white, black, cream and blue are the focus colours used in the designs. The cream i used to as a vintage effect alongside the modern design styles to not loose that historic feature that plays along in all of horsts work.

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FINAL MAIN LOGO

Developed overtime, my final logo idea is a clear and bold design. Including contrasting colours which stand out amongst the black and white based photography of Horst.

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EVALUATION

Branding for the Horst P. Horst exhibition opened up my creative outlook on all round design. Looking at composition, colour, logo design, typefaces and typography. First of all i researched into that artist, on his influences and creative style as well as the museums current brand and designers who have worked for them. During the development of ideas i looked at the history of magazine design which was present at the time of Horst’s career, this influenced my use of serif typefaces, those similar to the type used in Vogue fashion magazine, to show some reason into the branding of the exhibition. Voor a font i found on DaFont had the fitted criteria for my type. It has a crisp clear design which includes curves and contrasted thickness. My colour palette includes white, grey, black, blues and peach which all in all forms a subtle but bold palette due to the contrast in the designs alongside the photography of Horst. My over all designs and layout were inspired by the art of DAIN a street artist who uses black and white photography and overlays alongside bright, powerful colour. And David Carson who uses creative typography layouts to create image with text. 

The magazine design was overall successful. Its clear that my research and designer research corresponds with the branding. I am ahppy with the over all outcome, and think that the redesigning of the exhibition was a  interesting and less predictable style. 

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david carson

Carson uses intense collections of bold colour, typography, imagery and illustrative designs in his work. High uses of collage for an exciting brand style, For the Quicksilver pro he uses that signature style. Creative typography that defies the law of graphic design. Concepts that dont seem to make sense but work perfectly with the branding of a certain client. 

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MAGAZINE

Final pages of the exhibitions magazine. Displaying collages of text, images and overlays forming a creative art of information. 

The very last slide’s text will be in Aurbery Regular a san-serif typeface instead of the bold LemonMilk typeface. 

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Examples of tracing paper overlay to decide on what text layouts work best on an image. A way i helped decide on my design compositions.

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Main poster designs featuring black abd white photography by Horst, colour overlay box setting the exhibition logo and featuring the V&A logo. 

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Top is a hand drawn arrow which i used in my magazine on the timeline pages. I drew and scanned in onto photoshop using exposure and contast editors. 

Below is the original signature of Horst p.Horst which i enhanced on photoshop and used as overlays in my magazine.

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Thumbnails and rough ideas of my main logo, typefaces and magazine layout. 

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Mood board created for my branding style. Collage, overlays and inverted boxes to create a high contrasted theme alongside subtle contrasting colours. Typefaces used are Voor Regular and Aubrey Regular. 

[exibitameryn]

In the development and creation of the exhibitions magazine. I have found a style and colour palette that suits well for the branding of the exhibition. Influenced by the works of David Carson and DAIN. I developed a concept which displays the photography of horst in a modern, artistic way. Grey, white, black, cream and blue are the focus colours used in the designs. The cream i used to as a vintage effect alongside the modern design styles to not loose that historic feature that plays along in all of horsts work. Type will use a similar typeface that the V&A already use to keep a relation to the museum and its branding. I want the museums current branding to flow well with  the branding of the exibition but also to stand out as a bold and interesting event to the target market. To stand out amongst all the other exhibitions in the museum with modern and creative twists.

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I would like to include Horst.P.Horst’s signature within the brand at somestage, within the magazine and posters or handouts. His signature adds a personal touch from the man himself which i think would bring a touch of elegance to the modern meets vintage designs.

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Finalized colour pallette for the branding of the exhibition. I wanted to keep a subtle amount of colour in with the photography, to still add some spark, but not too much that it takes the attention away from the images. Just to compliment.

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Magazine Layout Design

Inspiration for the design of my exhibition magazine. Using styles of David Carson, Alan Fletcher and DAIN in the creatives for my branding.

My Magazine will include a greater amount of text, informing on the history of Horst and his background. All through the magazine will include images, quotations, timelines and history of the photographer and his work.

The spacing and compositionof these examples are what i would like to include in the exhibition designs, as there is a variety of layouts which all seem to work well togter, something i hope to have for the magazine as i want to keep it fun for the target auidience, aside from just loking at a photograph. To keep a creative edge in the branding.

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Further research

DAIN

One of the most influential street artists to emerge from New York, DAIN combines the visual language of graffiti with collaged old portraits of Hollywood glamour stars. Crossing genres and often working single pieces back and forth between the street and studio, DAIN combines wheatpasting, silkscreening, spray paint, collage, and acrylic. His process begins with a black-and-white photo that he layers with old advertisements, printed fragments, logos, and miscellaneous smaller images. He then begins adding paint; his unmistakable trademark is the “circle and drip” around the eye of his subjects. DAIN views his work as a confrontation between the destructive gestures of graffiti and the femininity of his Hollywood subjects.

Brooklyn-based street artist DAIN layers diverse aesthetic styles with the same dexterity he applies to his signature wheat paste collages. Combining imagery and techniques related to graffiti, vintage fashion photography, and expressive painting, DAIN’s collages—which are at home on city streets and gallery walls alikeresolve as vibrant Pop Art-laced palimpsests.

DAIN’s interest in the intersection of fashion, branding, and creative expression. DAIN comments on the split between the luxury industry and street culture by borrowing Burberry and Chanel motifs, then tearing or scrawling his name over them. DAIN includes bits of text from advertisements but renders them illegible by clipping and reordering them.Rather than using adhesives common to collage-based works, DAIN layers his imagery by wheatpasting on wood panels.

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i wanted to include quotes from Horst himself into my branding and magazine theme, i took inspiration from some designs i found in the poster art book by Daphne Heemsark and chamged to to fit the theme of Horst. Here is a quote i created using a Angelface font from dafont

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Colour photography taken by Horst, colours within the image i may use within the branding style of the exhibition to keep a flow within the feel of the campaign.