Stand out at Farmerâs Market with a Printed Tent
Farmerâs markets are a key component in the consumer-farm connection â they provide customers access to fresh, organically grown produce directly from the farm, give farmers a chance to interact with buyers directly, and invoke loyalty of buyers towards farmers. Needless to say, direct marketing of farm products is an important sales outlet for farmers nationwide, making these markets unique branding avenues. Â
People shop at farmerâs market because of several reasons. First, they want to benefit from fresh, healthy, and locally grown produce. Second, they want to support the local artisans and farmers, and lastly, they love the community vibes of the place. Despite these advantages, most booths at farmerâs markets are lost branding opportunities, simply because sellers donât feel the need to brand their produce.Â
Done right, a farmerâs market can be the single focal point for your business to take off! How? Letâs find out.
How do I sell more at a farmerâs market?
Part of the draw is the experience customers have at the farmerâs market. Let your buyers feel that theyâre doing their bit in supporting local producers and in turn, their community. Anybody can sell zucchinis out of their truck bed but taking some time to create a booth that is well-organized and stands out puts you way ahead of half the crowd. Remember, the aim here is to find customers and make them recognize your booth, products, and eventually your brand.
Weâve curated some nifty marketing tips to use the next time you participate in the farmerâs market.
Tip #1: Come up with a relatable name
The first step in any brand building exercise is to find a name that buyers can relate with. For your farm, choose a name that invokes a feel of being local: Margotâs Homemade Soaps, or Samuelâs Farm Fresh, for instance. Donât go for something plastic, rife with cosmopolitan marketing. Youâre not competing with Walmart â youâre the opposite of multi-national conglomerates, and that is why consumers will buy from you.
Tip #2: Use a printed tent thatâs hard to miss
Quality and connection is why buyers flock to farmerâs markets, and your attractive booth can make their buying experience more relatable. Your brand will advertise itself if you use branded pop-up tents to exhibit your produce or wares.
And, how do you have a successful farmerâs market booth?
Display your brand, logo, and other relevant information prominently on your printed tent.
Create signage and promotional banners and disperse them throughout. Leverage the space around your booth, the entry and exit points, and the areas that receive the most footfall: food trucks, parking lots, etc.
Keep the colors and overall theme consistent across all your collateral, so that everything about your booth appears coherent. Think how Target and Walmart present their brand â customers never forget where they are; everything about these stores reminds them that theyâre having a different shopping experience than the ordinary store down the street.
You goal at a farmerâs market is to become the go-to brand for buyers â and having your insignia displayed clearly on booth, promotional banners, flyers, and business cards helps ingrain this in the minds of your customers.
Tip #3: Location matters, too
Where you pitch your inflatable tent is vital decides how much exposure your brand ultimately receives. Look for the sweet spot where your customers can find your booth easily, without having to walk a lot.
Can you do some research beforehand? If possible, visit the market ground prior to the opening day and assess what places have the chances of having the maximum footfall. Where will people enter from? Can you have an area allotted to set up your tent before the opening morning? Finding the answers to these questions can help you pick out the best place to set up your printed tent booth.
Tip #4: Itâs all about presentation
Remember the old saying first impression is the last impression? The way you display your produce can make a huge difference.
Donât place those brown apples at the top; choose the juicy red, round tomatoes for the front aisle instead.
Stack your greens rather than just laying them by. This creates the illusion of abundance, making your products more appealing to the passers-by.Â
Tip #5: Make a connection
Remember, the person buying from you wants to feel connected to your business â help them make that connection. Just as you would do at a networking event, think of solutions your customers might expect out of you. What should they eat to stay fit? Have they just started buying organically? Are they vegetarians? Do they like local farms? Talking to your customers will help you figure out what brought them to the market in the first place â and once you know this, you can help them buy exactly what they came looking for.
Regardless of who they came with or why they came to the farmerâs market, if you strike a chord, youâre more likely to see a customer in the future.
A basic marketing plan, high-quality produce, and Extreme Canopyâs attractive branded pop-up tents and promotional banners are all you need to make your booth stand out at the next farmerâs market. And donât forget to top it off with a sparkling smile!