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Switching ISP
We will be switching our ISP on February 2nd. This will mean downtime for our phones and internet. Sorry for any inconvenience.
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Small Business Tips: Poster Print Marketing
Small business owners are often full of great product ideas and exciting promotions, but how do they get the word out? Marketing is an integral part of small business success that is often overlooked by entrepreneurs. They reason that their idea or product is so phenomenal that people will naturally be attracted. This might be the case, but people donât become customers if they havenât even heard of your business! A wise small business owner is careful with their budget and only spends money where they believe a return on investment is likely. Advertising and marketing are areas where ROI (return on investment) isnât always easy to predetermine. An affordable way to market your business without risking too much money is poster print marketing. Here are 3 tips on maximizing the effectiveness of your poster print marketing strategies.
A good poster design can make the difference between a total waste of money and a genius marketing concept. The most important aspect of your poster design is the message. Is the message clear and visible? If you are having a blow out sale and marking your entire inventory down by 50%, you should be sure that this message is visible even from a distance. Many times designers and business owners become preoccupied with the aesthetics of a poster, but this isnât necessarily important. The primary objective of poster print marketing is to grab peoplesâ attention and tell them your message.
Placing your poster in a strategic location is very important to your marketing success. Visibility is the key component to a well placed poster. Be sure that your poster is placed in an area that easily visible in a highly trafficked area. Also, it is important to target the correct audience. For example, if you own a furniture store, it is not advantageous to place your poster at a skateboard park even if there is a large amount of foot traffic in that area. You would have much more success at a fitness center or shopping center where more of your prospective customers would visit.
How many posters should you print? Many people find that poster printers require a minimum of 250 posters; however it is unnecessary to print such a large quantity for a small business. There are online poster printing sites that will process custom orders with no minimum quantities. Try not to blanket your area and become an eyesore to the community. Instead order 25-50 posters and place them where you have permission to do so and the assurance that the posters will be left unmolested.Poster print marketing is a great way to market a small business in a cost effective way. Follow these 3 tips to successful poster print marketing, but also experiment with your own ideas. Every culture and community responds to different types of marketing and it is important to figure out what works for you and your small business.
Learn effective ways of making your business visible by visiting online color poster printing
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Is print marketing still relevant in the digital age?
There is little getting away from the boom in internet marketing methods. From search engine optimisation, to email marketing, to PPC advertising, to social media optimisation; the methods are vast and they are all extremely effective. However, this has led a lot of people to believe that print marketing is no longer needed. Many companies are completely eradicating their print advertising campaign altogether. Is this wise? Most marketing professionals will tell you that it is not. A healthy mixture of online and offline marketing is always the recommended route to go down. This will always be the case as well because print holds some distinct advantages over the internet and therefore it is still a useful tool to have at your disposal.
One of the distinct benefits you will gain by utilizing print advertising stems from the fact that it is tangible. Leaflets, brochures, posters, business cards, newsletters and alike can all be picked up and touched. Why is this beneficial? Well, it means that once the leaflet for example is posted through the door it can then be picked up and put on the individualâs coffee table. They can leave it and then have a browse over it at a more convenient time. This is something that the internet will never be able to boast. When you stumble across a website you may see a banner at the top of the screen. Unless this intrigues you immensely you are not going to click on it then and there â especially if you see the banner at an inconvenient time, such as when you are at work. Thus, the advert is lost forever. The impact is only felt there and then whereas print advertising is more flexible.
Another benefit of print advertising is the fact that it can be targeted. You can send your brochure to those who you think would be interested in your campaign â your target consumer base. This is something that is extremely difficult to do via internet. Of course you can have targeted email campaigns but you actually need the individual to sign up to your newsletter or to give you consent to email them, thus this proves to be a lot more difficult. In terms of internet advertising, once your banner is out there it can be seen by whoever. There is no way of targeting your campaign. This means that you are likely to have a higher chance of conversion with print marketing in this sense. This is because it is more likely that those who are viewing your adverts are actually interested in your company and the products / services you sell.
These are the two distinct advantages which print marketing holds over internet advertising. This remains the case even in the digital age. Relocation experts, such as Easy Offices are constantly setting up their offices to be centered on technology. However, this definitely doesnât mean that the offline world should be ignored. It still has plenty to offer.
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Effective Print Marketing and Advertising
Working with promotional advertising for bar and nightclub venues is hard work. Social Networking advertising is slowly losing its effectiveness do to the over spamming of event invites and picture ad tagging. Turning back to print advertising and good old fashion foot work maybe a better form of, âbang for your buck.â
If you would like the secrets behind marketing your business with print ads there is really no set template to cater every business. Taking these steps of advice I am about to share and proper research will strongly aid you in your success in print marketing and advertising. The first step is to find the highest quantity of print for the lowest cost. The ad canât be too small and needs to be durable enough to withstand handling. No costumer wants to read a wrinkled up piece of paper. I found that 4 x 6 ads run for the best price. You can sometimes find a 4 x 6 print option with a quantity of 5,000, 12 point stock, high gloss double sided color print for around $150.
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Tips for Using an Online Screen Printing Company
In advertisements, the success of a promotional product is dictated by its exceptionality. This is what makes customized T-shirts indispensable. With the right tools and support, you can easily create a unique design that communicates your message to clients in a brilliant way. Doing the customization personally is advisable because you are the only person who knows what you need. However, to succeed with this option, you must learn how to choose the right screen printing company and use the provided resources.
Finding the right company is not hard. However, your decision should not be made in haste. Always consider the reputation, experience as well as the range of design tools offered by the screen printing company prior to committing yourself. Additionally, you need to look at the cost of service. The most important aspect to consider in a company is the customer support. If the customersupport service is unreliable, chances are that you will end with incomprehensive results. A great company should offer a customer support service that runs round the clock. This will help get answers and support on problems as soon as they arise.
Once you are comfortable with a printing company, the next thing you should do is set your budget. We all have financial boundaries we cannot afford to exceed. To custom design t-shirts online without paving room for frustrations you need to set a budget that is streamlined to yourfinancial reach. Regardless of your desires in customized T-shirts, never spend more than you can afford.
Another important thing to do is select the right t-shirt material. An online screen printing company will provide you with hundreds of t-shirt materials to use. It is up to you to decide on the material that best defines your needs. Often, when the desired material is unavailable, you can inform the customer support staff of your needs and they will order it for you.
Prior to using the tools provided to design custom t-shirts, it is recommended that you go through the templates. More often than not, confining to your own understanding leads to detestable outcomes. Looking at templates could help you elude frustrations. The templates are provided free of charge and might help get better ideas that will help come up with a brilliant design on your customized T-shirts. It is also a great idea to look at sample designs. This could be random t-shirt designs provided by the online screen printing company or previously made designs by former clients. These designs will give you insight.
After reviewing the alternative options, you are set to create your designs. Patience is paramount especially when designing your t-shirt for the first time. You will need to familiarize yourself with the design tools. Looking at the available fonts, clip art and images will further help create a comprehensive design.
Lastly, when you are done with the design, the final step lies in placing the order. It is at this step that you will be required to make payments and give relevant shipping details.
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Brochure design- How does it influence your business?
A successful marketing strategy is dependent on the access of the customers. How can they be attracted to your business? How can you promote your company in best reaching to the customers? So what about brochures? They are the effective and efficient advertising tools to getting more buyers.
Brochures can be a cornerstone of your marketing efforts. It is a powerful marketing tool that provides messages about products and services to the targeted customers. The purpose of your brochure is to set your business apart from your competitors and inform your prospects and customers about your business. It is not only just marketing but an important source between your business and customers.
It is an advertisement that maintains permanent impression of your company on existing customers. It conveys the brand identity, values and the nature of your business. It is a process of promotion, spreading information, increasing sales and attracting or influencing the targeted customers.
How should brochures be designed? Brochures are a publicity tool and should be designed attractively by way of appearance. It has to be simple to capture the attention and not be complex. You need to include your products and services, your name, address, phone number, email and information that influence the customers to contact you quickly.
There are different types of brochures like Z fold, two fold, tri fold, booklets, flyers and pamphlet designs.
What are the steps in designing the good brochure design? If you want your business to be presented in the best possible way to your customers, hire a brochure design company that well promotes your company and increase the sales.
Think about the audience you want to reach, know your objectives and goals of your business and design according to their interests.
 You no need to use varieties of fonts, limit the fonts and use identical fonts for the better understanding.
 Make your sales message simple, brief, easy to read and straightforward with classy designs to understand easily by your customers.
 Use a headlines and subheads that attract the readers, use great related pictures with a statement of your products and develop fresh and updated content to your brochure.
 Design with high quality paper, images and graphics that get the best impression from your prospects.
 Present a unique offer to attract the customers to learn more about your products and services.
 Use captions, a clear call to action and design your brochure within your affordable budget is always necessary.
What are the things you should avoid in your brochure design? The consistency of your brochures should not be overlooked. Avoid excessive information, long sentences, lowercase heading and text because it is tough to read. You must not use the pictures or images that are not related to your business, donât use overcrowded and confusing colors. Avoid messages and content that create complexity to the audience.
What are the benefits of a brochure design? A well designed brochure is an ideal medium for direct marketing. It provides a chance to show what you do and how you do to your customers. Brochures speak with images than large volume of text. They exhibit the companyâs brand equity. It is a right solution to increase your sales and provides information about your products and services. Apart from this it provides creating desire, educating, selling, inspiring, providing credibility, clarifying and building brands.
Hence it is much better to choose a professional brochure design which provides all the above facilities and services. So it is possible with the print management companies in providing you professional brochure designers and carry out the needful to your business needs.
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Bumper Stickers - An Effective Marketing Tool
Several years back, it was stereotyped that bumper stickers are meant to remain in their chosen location of an automobile. However the fashion has drastically evolved these days; bumper stickersare widely used in a number of locations like binders, files, walls and desks. Bumper stickers are widely used like a promotional resource to advertise schools, firm, non-profits and others. These stickers are among the most ideal choices in the world of marketing. Itâs very important to market your business only then you definately should be capable to have a spot in the minds of the people. It is in our own control to make use of the bumper stickers proficiently to have the ideal result.
Thereâre cheap bumper stickers printing services readily available across the country. The main dilemma is that the bumper stickers normally takes a fairly long time to print and to deliver the order. If this sounds like a disaster, then the clients should look for a service that prints the orders in the speediest time achievable. Some bumper stickers printing companies will finish printing the stickers within a day. It will provide an opportunity to pick a service in accordance to the time period you have. Picking the right bumper sticker printing company in the field will surely make a big difference in the final outcome.
The clients have to contact a designing firm or make use of online themes for the bumper stickers. The predetermined layouts can undergo alterations in some places to get to an original design. Employing a specialist is yet another best solution to make the outcome that you required. The prerequisite for the bumper stickers is given to designer who comes up with the rough design. The size and shape of the bumper sticker is amongst the top needs. With some modifications to rough design, the bumper sticker for your corporation will be ready.
The material on which the bumper stickers are getting printed performs a leading role. It is said that flexographic printing is the ideal in the industry. This material is tough and flexible to use. Other types of printing uses hard and rigid plates. Also, if youâre printing on a fluffy area, then flexographic printing is the ideal choice. If your bumper is likely to be a sticker substance, then the kind of material that you ought to try to look for must be premium quality white or clear vinyl sticker. This particular material is preferred due to the amount of weathering and diminishing it can go through.
The retail shop that you commonly go to printing will give you special discounts and discount coupons. Therefore, printing a bumper sticker at the shop appropriate for the corporation will be of superb use towards the marketing task for the company.
Online Printing Solutions has become a fundamental element of the printing process. Any type of thing you need to print is printed now by establishing an order on the Internet. Although it is advisable to be very careful choosing an online printing Company. Any online trading may participates in danger of being deceived. You need to get suggestions from close friends and others who have used the services and after coming.
The shape and dimension also play a crucial role in determining the cost. The difference between personalization and existing layout templates should not be as well steep. Shipping cost should be determined only by distance and quantity and not automatically the value of the ticket.
Bumper stickers printing is a really good enterprise to take up since the products are also always enjoyable and new. This can also prove to be one more mode of marketing pertaining to other businesses, there are so many more creative ways you can change this into a profitable source of income! So what are you waiting for?
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Why Print Marketing Materials are Still Crucial for Your Campaign
Life has become a lot more convenient thanks to technology. One innovation that has greatly changed the world is the Internet. Thanks to the Web, you can do a lot of things virtually. For instance, you can shop and do research online and even maintain your social ties with people without having to take even one step outside of your house. This kind of modern convenience though does not mean that you should straightaway reject the traditional processes that can still be beneficial to you.
In your self-publishing venture, you should not overlook the advantages that conventional print marketing materials can give to you. For instance, a well-made website will spread the word about yourself and your work to a massive global audience. However, even in this modern world, thereâs nothing like the feeling of actually touching and reaching out to potential readers through tangible items like bookmarks, business cards, posters, and postcards.
As the self-publishing industry is a very aggressive and cutthroat one, you need to do everything you can to survive. To market your book successfully, you should take advantage of all tools available to you, and many experts recommend the use of print materials for the unique edge they can give you.
By now, you may already be aware that publishing and marketing your book by yourself is a difficult process. Even if you have already partnered with established publishing firms, you cannot expect them to do all the dirty work for you. In addition, you should steer clear of using just one specific medium; to give your campaign the most advantage, you should try a variety of mediums, particularly those that most suit your needs.
Take note that even in todayâs world that thrives on social media, some people still prefer to receive print marketing materials because these items lend a sense of credibility to the business, entities, or people they transact with. Thus, they are able to feel that they can trust these organizations or individuals more. As an author publishing and marketing your own book, you should not overlook the needs of these kinds of people, as they can still positively affect your campaign in a great way.
Moreover, make sure that you forge a connection with your potential readers. You can do this by following the advice of publishing consultants and experienced publishers: to focus on the advantages rather than the features of your work. Keep in mind that most consumers are usually reeled in by information stating what a certain service or product can give to them.
All things considered, a healthy balance is what you should aim for in your book marketing campaign. Alongside your usage of print materials, you should also maintain your website, blog, or email advertisement campaigns and keep them up to date with the demands of the changing times. If you are able to make online advertising and print marketing work well together, then you would have found a unique campaign that can truly give you the best of both worlds.
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10 Powerful Networking Tips Using Business Cards
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Whether you are looking for a job or running a business, giving out business cards is crucial to marketing your skills or services. Even as a job seeker, develop the mindset of running the business of YOU, Inc. Business cards speak volumes about who you are, what you offer and how serious you are marketing YOU, Inc. as a business. Oh! So, you have a resume and donât need business cards. Can you carry 10 resumes in your walletâ Do you or can you carry your resume everywhere you goâ A church bell ringing lets people know they are open for business. Your business card is your bell. Here are some proven tips using business cards to increase your chances of landing a job or creating a business opportunity.
1. Never leave home without them. Before leaving home, your checklist should be expanded to include business cards, as part of âdo I have my wallet/money, house keys, driverâs licenseââ Any âper chanceâ meeting is an opportunity to give out a business card. A morning run or a quick trip to the local store could be an opportunity to network. My wife and I always ask each other âdo you have business cardsâ, before leaving the house. Make it a habit to carry business cards.
2. Insert a business card when mailing bill payments. Bills contain advertisements. Why canât you advertise your skills or services the same wayâ Insert a business card with your payment. You may not think a person in South Dakota who opens your credit card bill payment can help you. Never underestimate the power of networking. A movie, entitled â6 Degrees of Separationâ points out we are 6 people away from knowing someone of influence. You could be 6 people away from knowing the President of the United Sates, your favorite movie star or someone who is in a position to hire your skills or services. Each of us knows someone, who knows someone, who knows someone etc. Developing this powerful networking attitude will be a fundamental source of continued success.
3. Use proper business card etiquette. Whenever you give a business card, ask for a business card. When given a business card, donât just take it and place it in your pocket. Make the person feel important by looking at their card for a few seconds. You might see something that could be a topic of discussion. Write comments on the card such as date, location and common points of interest. These comments will prove valuable when following up with that person. This also demonstrates a sincere interest in the other person. Then place it in your wallet. This lets them know they reside in a special place with you. âSkill with Peopleâ by Les Giblin is a book that expands on this approach. Make people feel important, in order to make yourself important to them.
4. Be generous. Give business cards out to everyone, including family and friends. Donât let vanity stop you from giving out your last business card or giving 2 at a time to each person. I have met many people who have totally missed the purpose of a business card. I once asked a person for a second business card, so I could refer his services. His response was âI only have a few cards left and I need themâ, as he looked again at his name on the card. Hoarding your business cards only makes your wallet feel full, not your bank account.
5. Ask for referrals. When giving a business card, people feel more comfortable when you ask; âI would appreciate a referral, if you know anyone that could use my servicesâ. Donât make people feel like they are on the spot. This approach disarms people much better than asking them, âis your company hiringâ People naturally like to do favors for people. Saying âcould you do me a favor by referring my services to someoneâ. This always places you in a better position with them. They will feel better about helping you. Give them 2 cards.
6. Maximize every âper chanceâ meeting. You never know when you might meet someone who can help you. Family or friends social events could produce unexpected encounters with people. Donât discount those events. So youâre going to a birthday party for your friendâs kid. You never know who you might meet. At a family holiday gathering last year, I met someone that has been instrumental in developing our business this year. Who would have thought this could happen by giving him a simple business card.
7. Place yourself at the right place at the right time. Have you been to a job fair or business conference and been disappointed with the networking resultsâ Turn the tables around. Consider volunteering to help out at the job fair or other types of events. This puts you in a better strategic position for presenting your resume or business card. Company representatives might view you differently, if they know you are willing to go the extra mile in helping them make their presence easier to manage. Get involved by visiting Eventme, TheLunchClub.net, Craigslist.com or view the calendar of events for Jacob Javits Center to place yourself in opportunities for giving out your business card. Volunteering for events has been a very successful resource for my business partner and I to expanding our business. Zig Ziglar, one of the most successful sales trainers in the world says âif you help enough people get what they want in life, you will get what you want in lifeâ.
8. Use âIn Your Faceâ follow up. Did you ever have a job interview or meeting with a recruiter, potential client or employer and wonder why they never called you backâ âOut of sight, out of mindâ is the operative phrase to remember. Todayâs economic climate dictates you might be competing with 20, 50, 100 or more other people for the same position or contract. Itâs quite a task for people to keep track of each individual meeting. So itâs up to you to give a person a reason to call you back. Immediately after a meeting snail mail a hand written note thanking the person for their time. Insert your business card. Now youâre in the driverâs seat in standing out from other people. If you get no response, do it again. Patience and persistence pays off.
9. Use promotions to promote YOU, Inc. Newspapers often have stories of people being promoted to high levels in different organizationsâ This is an opportunity for you. Consider getting some invitation size blank greeting cards. Use the Internetâs search capabilities to find out the address of the companyâs executive offices. Send the blank invitation type card with a hand written note sincerely congratulating a person on their promotion. Insert your business card. For the cost of a 37-cent stamp, you have just made someoneâs day and may create an impression that makes a person feel compelled to respond back to you. Make it a habit to do this once a week. Remember â6 Degrees of Separationâ. You just never know . . . People open invitation type envelops faster than any others.
10. Brand yourself with a slogan. Print a slogan on your business card that answers the question âWhy should I hire youâ Or âWhat makes you different from everyone elseââ A catchy phrase or slogan insures people ALWAYS associate a company name with their product or services. People remember even after the commercial is over. Thatâs called branding. Companies pay big bucks to advertising agencies to come up with these lasting slogans. Consider doing the exact same thing on your business card. This is your insurance people remember you, after you meet. Donât just put Hortence Smiley, Accountant on your business card. Add something like âFinancial Services With Integrityâ. A slogan makes all the difference between getting hired or not, because people will remember you long after a meeting.
 Article Source: http://EzineArticles.com/1290499
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How Does Offset Printing Work?
Brief History of Offset Lithography
Offset printing provides sharper, cleaner reproductions than the letterpress (because the process reproduces at higher resolutions) and is less expensive than rotogravure printing (an even higher resolution but a much more costly printing process).
A German named Alois Senefelder first demonstrated lithographic printing on a smooth-faced, flat and porous rock in the late 1700s. Aware that oil and water do not mix, he sketched a design on polished stone with a greasy substance the rock absorbed. When he dampened the stoneâs surface, the design area repelled the water and when he rolled ink over the entire surface of the stone, the ink stuck to his design, but not to the dampened blank area. Pressing a sheet of paper to the stone created a clean image of the design.
Fifty years later, the French-developed the steam lithographic press and by the 1950s, lithographic offset printing had become the printerâs process of choice for both high-volume web and lower-volume sheet-fed printing.
Offset Printing Plates
Modern lithography combines photography with Senefelderâs original use of oil to repel water. Various manufacturers offer printers offset printing plates made of âphoto sensitiveâ thin paper, plastic (photo polymer) or thin metal. They sensitize their plates by coating them with photo polymer or a diazo compound, making them ready for the printer to expose to lightâlike photographic film. Most printers use pre-sensitized aluminum sheets with a grain or granular finish that imparts water-carrying properties to the aluminum.
 The Pre-Press Process
The pre-press process begins with the preparation of camera-ready copy. Camera-ready copy can consist of âpaste upsâ (also called âmechanicalsâ), created in-house or provided by the client or as digital data (files created in a graphic design program), and again created by the printer or the client.
The printer creates film negatives (or positives) of the mechanicals or data file. The printer then makes the printing plate by exposing it to light filtered by the film. Light passes through the clear areas of the negative, where it hits the polymer, which hardens as a result, and bounces off the negativeâs dark areas, leaving the underlying polymer unhardened. That unhardened polymer washes away during processing, an automated process not unlike developing a photograph, to expose the water-receptive aluminum plate. After processing, the printing plate is ready for the printing press.
Implementing the Offset in âOffsetâ Printing
The pressman mounts the printing plate on a cylinder. As the press runs, the mounted plate first rolls under a water roller, which wets it. The damp plate then moves under the ink rollers where the image area accepts the ink. Still rotating, the inked plate leaves its image on the âoffsetâ blanket and heads back to the water to repeat the process. The âoffsetâ blanket, in turn, transfers its image to the paper, completing the offset portion of the process. After the paper leaves the rollers the printer letsâor forces via a âheatâ section built into the pressâthe ink dry. The printer cuts, trims and binds, if required, before packaging and delivering the finished job to the client.
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Why Every Online Business Should Use Business Cards
Nearly every offline business use business card. Business card helps to establish business identity and also works as the main advertising method to reach potential customers and clients. So youâre a proud owner of an online business, and you jump into conclusion that is it absolutely pointless to have business cards since your business does not even have a physical location or address.
Is Your Business For Real? As online businesses are mushrooming throughout the Internet, whether youâre offering services or selling products in the virtual world, people need some kind of assurance to prove your trustworthiness that youâre serious about your business. This is especially important as with many cases of online scams reported lately â thatâs where business card comes into play.
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Traffic is the Key
Business card is not only limited to offline business to reach customers, it is also an important tool for web businesses to gain more traffic or visitors to their websites. It is an effective method to get more potential customers to visit your website and possibly purchase something from your online store. It is also a way to help you create an edge over your competitors. Remember to have your website address, email and information on services or products offered clearly stated in the business card and always have some carried with you at all times.
So Do You Still Need Business Card? The answer is simply, âYes!â, if youâre serious about your business. Be it offline or online, business owners should take into account the fact that business cards is still a highly effective advertising and marketing tool.
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Maximizing your Marketing Dollars on Online Printing Companies
Thanks to modern printing techniques making marketing materials has been quick and easy these days.Â
When your want to create impressive business cards or brochures, you can easily do so with the help of these printing techniques. Perhaps one of the greatest innovations in the printing industry is the introduction of printing. These days, when you need quick and affordable print job, you simply log on to the Internet and you can find thousands of reliable printers in there.
With online printers, you simply have to send them your file, place your order, make your payment, and you are done. Efficiency is possible in the virtual market. When you need your materials on a certain time, you can easily do so with online printers. Some of them even offer free shipping, allowing you to get your materials at your doorstep in the quickest time possible.
But despite the convenience, efficiency, and affordability of online printers, it doesnât mean that you should immediately hire the first print shop you come across with. Itâs important that you do a thorough research in order to find the best printing company out there. Whatever type of materials you need printed, you can be sure that there will be a printer that will meet your printing standard. The following are ways to find the best online printer that will give you the full benefits of your investment.
Do a thorough research: Itâs important that you know as much as you can about the printing you are considering. You can either do your research online or talk to previous customers of the printer. Itâs important that you focus on the job quality, price, and work ethics of the printer. You need to also know about the turnaround time, materials they use, and the shipping cost. There are some printing companies that charge extra for shipping and customization. You might want to know about that so you donât end up paying more than you expected.
It would help if you tell the printer of your timeframe so they can decide if they will charge you extra for the rush print job or not. There should be no hidden charges so you can be sure to spend only what you have intended in your materials. It would be best to agree on a price, timeframe, and package before closing a deal.
Look at the printing packages offered by the printer:Â There are some print shops that offer additional services aside from printing such as mailing services. For instance, if you ordered postcards or invitations, they will do the mailing for you as well. You simply have to supply them your mailing list so they can send your materials. This would of course cost you extra. If you avail of a package like this, be sure to track the progress of the printing and mailing job. Itâs important that you know if your materials reach the right recipients on time.
Look at samples:Â It would help you a lot if you can look at the previous work of the online printer you are considering. This will give you an idea as to the quality of their job.
Proofread carefully: Keep in mind that once the final printing commence, thereâs no turning back. This is why it is important that you proofread your materials carefully before final printing. Check for errors and mistakes that would affect the final print out.
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Why Use Printing Estimates
In any form of business, it is very important to make best use of your resources to create a great marketing aid. Marketing aids such as posters, brochures, flyers, postcards, and business cards are sure to bring out the best in your marketing strategy. For this reason, it has been very necessary to choose the right printing solution to process such marketing aids suitable for that exceptional print advertising.
 However, when choosing a printing solution you need to mull over certain factors like the budget allotted to the print production, the volume of print job, the type of print job, and the target deadline of the printing project. In this case, the important role of a printing estimate to every printing project becomes more evident. What are printing estimates? Why should you use printing estimates? Does it make sense to use printing estimate for your printing project?These are just some of the questions that will surely come up when youâre dealing with a certain type pf print job. Well, in its very own nature, a printing estimate is designed to furnish you with well-timed, exact and short estimates of your print job. In this fashion, you are given the chance to develop your respective printing projects without hurting your budget. But how will you identify if the printing estimate is accurate? What should you do to get the apt printing estimate for your project? Where can they be found?Essentially, printing estimates can be acquired either through online price quotes or you can consult directly acustomer service representative of the printing company. The first option that deals with the use of online price quotes is the one commonly used today. A lot of people prefer this means because it offers absolute convenience on the part of the customers. The fact that you donât have to visit a printing company yourself means less hassle and out-and-out cost effectiveness. All you have to do is just fill out the price quote request form and submit it to the suitable printing company. The printing company usually will take action within 24 hours. If you have chosen the second option, which is to contact a customer service representative â thereâs also nothing to worry about. The online representative will act as an estimator that will enable you to get proper estimate of your project. As an estimator, he/she will decide on which paper, color, or finishing option will greatly match your printing needs. Whichever option you will use, it is best to weigh up things first and make sure that the printing estimate is really in accordance with your exact specifications. Precise information with regard to your project is of the essence to be able to get a hold of that accurate printing estimate.Â
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8 Ways Holiday Cards Encourage Business
Americans purchase over 2 billion Christmas cards each year and this year will be no different. Holiday cards sent to business associates, customers, friends and family offer a heart-felt means of staying connected and showing you care. Here are the ways this traditional means of holiday communication can help your business grow and prosper.
1. Special connection. Holiday Cards are a special one to one form of communication. Far more personal than emails or voice mails, holiday cards sent through the mail are opened and enjoyed and the effort to send them is valued by those that receive them. They offer a great opportunity to introduce your company when prospecting for new customers. Those who receive holiday cards appreciate the effort and feel they are special.
2. Business family. When you are included on someoneâs holiday mailing list you know you are valued. Your name was added because you are special to that business. Greeting cards are a great tool for cultivating business. Welcome new customers to the family and encourage repeat business. You have effectively allowed your customer base to become members of your businesses family.
3. Customer appreciation. Sending cards to new business clients or associates shows you care about them. You want to keep them on your contact list and encourage their association with your company. Personalized holiday cards with a short hand written note will strengthen any business relationship. You may even want to consider sending Thanksgiving Cards as they will be an unexpected treat.
4. Personal touch. Personalized Christmas cards show that your business is doing well and proves to others that they are making a smart decision when doing business with you. Retention is key to business survival and you are rewarding those whose loyalty you rely on by remembering them at this time of the year. By hand addressing the envelopes you are adding a personal touch that is sure to be well received and appreciated.
5. Thoughtful gesture. Business holiday cards are a tradition that has proven invaluable through the years. They send a gesture of thoughtfulness no email or voice mail can convey. Christmas cards with religious content may not be appropriate for everyone on your business holiday card mailing list so choose wisely to avoid offending anyone. There are hundreds of seasonal greetings or happy holiday cards that work perfectly for everyone on your list. Thoughtful business holiday cards can be sent to current as well as past customers as a means to re-introduce your business or reactivate customers all with the best of intentions.
6. Visual reminder. Corporate holiday cards are visual reminders that allow your business name and logo to be shared individually with those whose partnerships you value. Holiday photo cards are especially welcomed and enjoyed when you include a photograph of your employees or your corporate office, giving those with whom you do remote business a visual connection that makes them feel a closer kinship to your staff and your business.
7. Brand recognition. Greeting cards are read and re-read several times and often displayed for all to see. With your company logo imprinted or your company name appearing through a die cut window on the front of the card, your brand recognition is strengthened. Even better, Calendar Cards allow your company name to be displayed throughout the year ahead. Include your contact information when personalizing and it is just too easy for your customers to remember you too!
8. Good impression. Include a custom imprinted verse of your choosing for a special added value that doesnât cost extra. Select a card design that focuses on your business and speaks directly to your customer. Professionally printed and personalized holiday cards send a message that says your business is thriving and will remain a great partner or provider.
Everyone is looking for a way to differentiate themselves from the crowd. Remembering clients and business partners with personalized holiday cards does just that. They are highly effective marketing tools that will lead to long term relationships. Use them to stay connected with existing customers, introduce yourself to new ones and reconnect with those that might have wandered. Treat your customers and business associates as you would family members by remembering them with corporate holiday cards and your business is certain to grow and flourish all year long.
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Successful Digital Marketing And Print Marketing Integration
The problems caused by print and digital
During the early nineties, the ad industry was dominated completely by print marketing. Designers were making print ads painstakingly by hand, with reprographics, transfer letters, and various other typesetting techniques. Just as the designers perfected these skills, the marketing world went graphic, and adopted Corel, Quark and Adobe, and all previous techniques became obsolete.
Ten years later, when the typical marketer perfected Illustrator, Photoshop and InDesign, and started making good digital print designs, businesses diverted budgets to mass-market online marketing. Everyone was then forced to learn web designing skills. And recently, more and more companies are choosing to go back to print marketing. New technology is now working parallel to digital mediums, and print can easily be adapted to fit into todayâs marketing world.
Time to embrace print again
Marketing experts believe that print marketing is re-emerging as business people realize the potential of direct mail ads and similar print marketing mediums in generating revenue. The online world is swamped by display ads and banner ads, and people are getting tired of online advertising. Print is considered a suitable alternative. The crowded online markets make it challenging for businesses to differentiate themselves. It is easier to create an impact with flyers, posters and other print marketing tools.
If you analyze the marketing scenario, print marketing never really went out of use. Local chains and small businesses have always relied on local print ads and direct mail offers for localized walk-in customers. Larger companies are now returning to print marketing to gain benefit from new digital design technologies. Customers interact with them through smart phones, on the smart phone optimized websites, landing pages and even social media pages directly from print ads. QR code technology provides an effective connection between both of these worlds.
QR Codes
A QR code is a small barcode which can be printed on print products. It provides links to the companyâs Facebook page, LinkedIn profile, webpage or any other similar source. It uses smart phone scanning technology for navigating to a particular site.
vCards and meCards
Both of these are personal data interchange interfaces used to exchange user information between devices. This technology is used to create business cards. Social media profiles and contact details are captured through a QR code within the meCard or vCard information.
Use of QR codes for marketing
QR codes can be used for promotion and marketing in numerous ways. These codes can be included in all kinds of print material such as print ads, event displays, business cards, brochures and posters.
The future
QR codes are only the beginning of print-to-digital technology for marketing. The process does sound complicated for someone unfamiliar to it; however, the results are remarkable and very significant for the future of print. The future of marketing definitely lies in the successful integration of print and digital marketing.
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Print Marketing Ideas
Direct Mail
Small businesses can manage the direct mail campaign with a convenient service from the United States Postal Service. Fairburn Printers allows business owners to choose from ready-made holiday cards postcards, flyers, letters and books they can customize with the company information. The business owner also stores a customer mailing list and the layouts of mail marketing documents online in a convenient location. The Postal Service also sells customer mailing lists to target your audience. All of these features, combined with next-day printing and mailing, means you launch your print campaign quickly.
Graphic Standards
A common practice for universities is to manage all marketing efforts through a central communications department. Businesses can follow this practice by creating standards for print marketing materials. For example, the business can hire a professional design firm to design the logo. All future communications should include the specifications for the size, color, font and dimensions of the company logo. Further specifications can include what color and quality of paper the company logo will be printed on, including standard formats for flyers, newsletters, letterhead, brochures, business cards and postcards. Standardizing you print marketing materials and also your online materials presents a uniform appearance that communicates effectively with all audiences.
Postcard Marketing
Business owners concerned about the cost of using special paper and envelopes to communicate with customers via mail can try postcard marketing. If you donât have the manpower to prepare mailings in house, you can go onto a website that specializes in printing your postcard layout and mailing it for you. If you already have a customer mailing list, you can upload it to the site. Working with an online printing service means you benefit from the companyâs existing discounts for postal rates. Fairburn Printers also lets you print a small quantity (i.e. 2 postcards), meaning you get to buy the postcard volume that matches your current demand.
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Large Format Printing â Ideal for Promotion & Advertising Field
Large format digital printing is counted among most advanced printing techniques which production houses have been utilizing these days. In this article, weâll come to know more about the kind of printing in details.
Printing posters, banners & signage
Advertising industry and independent business owners place order for printing banners, posters and signage as well with professional screen printing specialists. The technique and steps of large format printing are advantageous than other types in terms of taking time for producing large number of prints. Advertising circles and business owners have been making best use of the technique to promote clientâs brand.
Machinery
One of the best things about the said technique is that prints are produced with the help of machinery that come with the features of giving a number of prints and dry them at the same time. By making use of rolled printing materials other than single sheets, less manual labor is required to produce each print.
It can be said that one of the major reasons that have been contributing towards making the technique popular is the machinery used. Few workers are required to run such machines. The rollers used help in unwinding and give prints after prints at the same time and with a remarkable speed. Facilities of hot-air dryers assist in drying the wet ink in order to prevent the prints against sticking to each other and this finally helps in maintaining the quality of each and every prints.
 Work efficiency
The large format printing technique by shortening the process increase the overall work efficiency of screen printing firms. This has been helping them in considering more than one order and satisfies a number of clients at a time. Adding to it, the firms can help various clients by making their business promotions successful in trade fairs or other promotional events.
With the digitization of machines, the large format digital printing has seen further advancements. As far as quality of products is concerned, the machines are known to produce exceptional quality prints and with various innovations, customers are offered with several other possibilities regarding the prints.
It can be said that utilizing state-of-the-art digital print technology and equipment, the firms help in creating customized massage on posters, banners and signage as per the subject of business and desire of clients. Adding to it, innovative print solutions can help all sized business to aware target audience about the products and services.