Week 2: Typographic analysis.
Genre:http://www.huffingtonpost.com/2013/11/23/evolution-in-texas-schools_n_4330218.html
The typographic example being used is this article by the Huffington post. It includes minor iconography elements however it’s main structure is typographic.
Purpose:The purpose of this article is to bring awareness of the concerns many science educators have on the debate of evolution being thought on schools around Texas. "Everyone should take a moment and think what it will mean to raise a generation of students who might believe that it is reasonable to think for a moment that the Earth might be 10,000 years old."
Audience:As for the audience this article is clearly aimed at those who are on the side of teaching evolution in schools. The article brings in the thoughts of Bill Nye who is a well knows science communicator and a strong proponent of evolution and it being taught on schools. Another reason is the fact that there is a lack of representation from the proponents of creationism, making the focus mainly on those who propose evolution in schools.
Ethos:The way this article establishes its credibility aside from being from the Huffington Post, which is an established news website, is by placing Bill Nye’s name on its title. By showing who is featured prominently on the article it is a way to bring in readers who are aware of who Bill Nye is and his work. His many years working as a science communicator brings in the credibility the article needs by having Bill voice his opinions on the matter of scientific teachings being pushed out of science classrooms and replaced by creationism.
Logos:The evidence brought forth by the article is a variety of links directing the reader to other articles which talk more in-depth on the Texas schools debating whether to include creationism into science classes and textbooks all across Texas. As well as features Bill Nye’s commentary on the subject which brings legitimacy to the arguments being discussed.
Pathos:The article seems to employ various words to imply fear, uncertainty, and concern on the matter being discussed further in the article. By using “Bill Nye: Debate Over Evolution In Texas Schools Is Jeopardizing Our Future” it can quickly catch the eye of anyone who is already knowledgeable on the topic of evolution in schools.
Delivery: I’ts delivery is a simple one. It is to bring awareness to the public. The typography being used while short it can be quick and easy for by-passers to read a short description of the problem described throughout the article. By using Iconography like Bill Nye’s photo it adds a new layer of information the reader can take if he or she wishes to research more in-depth.
