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Books in Brazil can be used to ride the Subway for free

One of the largest publishers in Brazil is expanding their Ticket Books program, where books can be used to ride the subway for free. Each title has an RFID card embedded in the back cover that comes loaded with enough credit for 10 rides, which means that reader can simply scan their books at the turnstyle just like a normal subway pass. When the book runs out of trips, it can be recharged online.

The Ticket Books collection included ten titles: Peanuts: Friendship. That’s What Friends Are For by Charles M. Schulz, Garfield: Sorry by Jim Davis, Hundred Love Sonnets by Pablo Neruda, The Great Gatsby by F. Scott Fitzgerald, The Art of War by Sun Tzu, Sherlock Holmes: The Hound of Baskerville by Sir Arthur Conan Doyle, Hamlet by William Shakespeare, Murder Alley by Agatha Christie, Chives In Trouble! by Mauricio de Sousa, and Quintana Pocket by Mario Quintana. The books also featured cover art inspired by subway maps.

enkelstudio

Things that inspire us:

Aura Collection by Treku

“The Aura collection has been conceived mainly for sideboards and furniture for living rooms and dining rooms. Its design is inspired by the past and under the influence of the design culture of the Nordic countries, which know how to combine tradition and naturalness with large doses of modernity. The result: a collection full of memories that gives off a very modern aura. The metal and wood legs designed especially for the collection reinforce that retro and timeless look. The finish is very important: walnut and oak wood with a hyper-natural finish and a lacquered look which combine perfectly well with the wood.”

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