The Famous Group

We are an integrated production company based in LA

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Our beautiful aden + anais spot, Directed by Giovanni Messner, launched last week with a viral first 24 hrs, garnering over 30K views!

View Extended Director's Cut

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VIXI - NFL Draft 2015, #DraftTown

The 2015 NFL Draft took place in Chicago, Illinois. It was the largest draft to date with the NFL transforming “Chi” town into "Draft Town”. The NFL and their partner Verizon turned to VIXI as the social media display platform of choice for the draft.

Over 200,000 diehard fans descended upon the city in support of their teams, relishing in the excitement and scale of the NFL Draft. Using the hashtag #Drafttown, fans shared thousands of photos and tweets, which was moderated using VIXI and featured on the various large displays around the event.

VIXI’s new PATENT PENDING real-time 3D platform was debuted at the draft, transforming the traditional 2D social media wallpaper into an amazing 3D experience!

Credits:

Client: NFL & Verizon Campain: NFL Draft 2015 NFL Draft Event Presentation: Brian Fitzgerald Verizon Event Presentation: Heather Salkin

Experiential Software developed by: The Famous Group, Culver City, CA, New York, NY Executive Creative Director: Greg Harvey Executive Producer: Andrew Isaacson Creative Director: Jesse Austin Managing Director: David Kwan Social Media Producers: Tony Rago & Ben Baisden Lead Developer: David Green Developer: Martin Hristoforov

Video shot by: Ritch Wedeking, Tony Rago, and Ben Baisden Production Assistant: Todd Knisley Video Produced and Edited by: Steve Davis & Tony Rago Music by: Blue Fox Music, “Above The Skyline” Voice over by: Lauren Wilson

Shot on location in Chicago, IL

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Behind-the-scenes photos from our “Beautiful Texas” commercial shoot. #DontMessWithTexas

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Beautiful Texas - Don't Mess With Texas (TxDOT)

The Famous Group was honored to partner with The Sherry Matthews Advocacy Agency to produce the 2015 TV spots for the infamous and award winning “Don’t Mess With Texas” campaign. The creative took a departure in a new direction from previous campaigns when it called for a 300 ft tall “trash ball” to roll through the freeways of Texas. The Famous Group jumped at the chance to flex our integrated production capabilities by combining the disciples of Live Action Production and CG Animation. We enlisted the talents of award award winning VFX Director Wayne England to lead the creative execution along with a small and nimble production crew led by Director David Marion. The live action production spanned 5 days and over 1000 miles of driving to shoot the beauty plates. Post Production spanned a month as Lead CG Animator Will Shepherd worked to create a photo-realistic “trash ball” which took on a life of it’s own as it rolled through the various scenes spanning the state of Texas. Completed with the song “Beautiful Texas” from County Music legend and Texas Native Willie Nelson, the :30 spot launched successfully on television and social media and garnered over 300,000 views in it's first day live on Facebook alone.

Credits:

Client: Texas Department of Transportation Agency: Sherry Matthews Advocacy Agency

The Famous Group Executive Producer: Bobby Marsden VFX Director: Wayne England CG Animator: Will Shepherd Live Action Director: David Marion Director of Photography: Bryan Koss Editor: Steve Davis

Color and Finish: Chapeau FX

Music: Willie Nelson “Beautiful Texas”

Sound Design and Mix: Chez Boom Audio

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Behind-the-Scenes at Halas Hall for a green screen shoot w/ Matt Forte and the Chicago Bears.

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Some behind-the-scenes snapshots from the 2015 NFL Draft in Chicago. #DraftTown

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On-site w/ VIXI for the Indianapolis Colts draft party.

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From our Social Media Presentation at the NFL Headquarters.

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We had a great time visiting our friends at Hornet & Bossa while visiting NYC!

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WATCH our latest San Diego Padres open video!

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Good Morning from the West Coast!

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We’ve collaborated with the Los Angeles Clippers to create a 3D open video that literally breaks the boundaries of court projection. Beyond just the typical edit of highlights and graphics, this first of its kind open coordinates custom lighting and costume design, the Spirit Dancers, and LED balls that feel as if they were propelled from the court directly into the pumped up crowd. It's an explosive open that takes court projection to the next level!

Credits:

Client: Los Angeles Clippers President of Business Operations: Gillian Zucker VP of Marketing: Matt Paye Game Entertainment Director: Marianne Bogoyevac Spirit Dance Director: Audrea Harris

Campaign: 3D Court Projection Mapping Production Company: The Famous Group, LA/NY ECD: Greg Harvey Executive Producer: Andrew Isaacson Creative Director: Hemu Karadkar Producer: Brandon Grabowski Producer: Ben Baisden Designer / Animator: Mike Cahill Designer / Animator: Tyler Hayward Designer: Jose Guardado Designer: Tin Tran Animator: James Kim Animator: Josh Pierce Animator: Troy Chrisman Editor: Steve Davis

Sound Design by 740 Sound Owner: Scott Ganary Producer: Jeff Martin Designer: Chris Pinkston

Court Projection by Benchmark Productions Consultants: Chris Tardiff and Josh Bachman

Arena Support by AEG Worldwide Director: Wade Loewe Lighting Designer: Tad Inferrera

Live Video Capture & Editing: Steve Davis and Tony Rago

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Support Famous Group Director Brett Fallentine's Kickstarter for his documentary film, Fire on the Hill. The campaign is well on the way to its goal and has already been chosen as Staff Pick. Click the link below to learn more about the film and how you can help!

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Projection mapping is taking the sports world by storm, and we're leading the charge! Here's an example of what we did this season for the Philadelphia 76ers.

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Good Morning! Here's a gorgeous snapshot of the sunrise illuminating the MCAS tarmac from our recent San Diego Padres shoot. photo by Steve Davis

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In the months leading up to Super Bowl XLIX, the designers of The Famous Group worked hand-in-hand with the NFL to create a unique style guide for the big game. From there, our team worked at a relentless pace to accommodate the creation of over 200 player headshot files for 4 display sizes. We also created the in-stadium minute long "Countdown to Kickoff” video which incorporated actual NFL game footage, beautiful motion graphics with photo real desert terrain tied to heart pounding sound design. In addition to the creation of stadium graphics, The Famous Group moderated the millions of fan photos utilizing #SB49 and displayed them in real time using our proprietary experiential social media platform, VIXI. Through dedication, team work, and our unrelenting commitment to quality and excellence, it’s no surprise that this year was our 10th Super Bowl, and we look forward to providing our services in the years ahead!

Credits:

Client: NFL Campaign: Super Bowl XLIX NFL Director, Event Presentation: Sammy Choi Production Company: The Famous Group, Culver City, CA, New York, NY Executive Creative Director: Greg Harvey Executive Producer: Andrew Isaacson Creative Director: Hemu Karadkar Managing Director: David Kwan

Game-day Graphics: Art Director: Jesse Austin Producer: Nick Molo Designers/Animators: James Kim, Austin Weyer, Daniel Miller, Joshua Pierce, Ivan Cruz, EJ Kang, Omar Ozgur, Yu Kito Lee Designer: Jose Guardado Editor: Steve Davis

On-Site Production Management: Van Wagner Big Screen Network CEO Van Wagner Big Screen Network: Paul Kalil Show Director: Bob Becker Show Producer: Brian Scott

Social Media (VIXI): Lead Developer: Hayk Berzirganyan Social Media Developer: Martin Hristoforov Producer: Tony Rago Producer: Ben Baisden NFL Liaison (Pro Bowl & Super Bowl): Sam Erdmann NFL Liaison (Media Day): Mayssa Chehata

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A beautiful sunrise shoot at MCAS Miramar w/ the San Diego Padres.