Introduction
âThis is not a love story.â â The Narrator in (500) Days of Summer
For a film marketed as a quirky romantic comedy starring, in terms of Hollywood, traditionally attractive leads like Joseph Gordon-Levitt and Zooey Deschanel, the decision to close the opening narration with this line is a bold move. (500) Days of Summer, though, makes many bold moves despite its initial appearance as a modern romantic comedy drenched in hip stylistics; in fact, the film uses this façade to communicate its place in the discourse of not only romantic comedies but the purposes and ideology underlying many love stories. (500) Days of Summer is not a love story, but it is certainly a story about love stories, in particular in film, and more importantly the way they portray relationships between men and women.
Laura Mulvey argues in her landmark essay, âVisual Pleasure and Narrative Cinema,â that the patriarchal ideology propagated by the apparatus of cinemaâor, the ways in which cinema purports to present reality while hiding its ideology (Hayward 25)â dictates the representation of women, depicting them as the âotherâ (833). Ideology creates a "system of representation" according to James Kavanagh, focused on showing men and women where they fit in society by preventing it as natural (310). Â Cinema reflects ideology by masking it with its apparatus, creating an unnoticiable system of signification as a result of the masking processes like lighting and editing (Hayward 216).
While Mulvey argues that directors must work outside of traditional narratives and in the realm of the avant-garde to escape the cinematic language and its ideology (844), though, (500) Days of Summer applies avant-garde techniques such as a non-linear structure to a traditional story type in order to deconstruct the objectifying and normalizing portrayal of women in mainstream film. Specifically, the male lead, Tom, is a characterization of the cinematic apparatusâas evidenced by the numerous ways in which the film clearly constructs the female lead, Summer, through Tomâs perspectiveâwhich allows the viewer to consider the way women are constructed in traditional film narratives by adding an extra layer between the viewer's consumption of the film and the subject matter; in effect, Tom's embodiment of the cinematic apparatus delineates the system of signs that the patriarchal ideology creates by portraying the construction of the system to the viewer.











