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@filtrestudio
USG CAMPAIGN FEATURED IN COMMUNICATION ARTS EXHIBIT
We just received word that the USG print campaign is featured in Communication Arts Exhibit. This was a fun and challenging project for us. Relying on our color grading and compositing techniques, a series of nine images were created for the campaign. Congratulations to our friends at Gyro, and photographer Andrew Martin!
Agency: Gyro, Chicago Photographer: Andrew Martin Client: USG
COLOR FOR CHICAGO SHEDD AQUARIUM
Teaming up once again with the designers at John G. Shedd Aquarium, we created a series of five colorful images for the Jellies exhibit. Filtre worked with a bold color palette, and created sumptuous glossy look to enhance the natural beauty and detail of the Jellies.
USG "TUB" SELECTED | 2012 COMMUNICATION ARTS PHOTOGRAPHY ANNUAL
We're very excited to have another image selected for the Communication Arts Photography Annual. Part of a campaign shot by Andy Goodwin showcasing the USG UltraLightweight Joint Compound.
Agency: Gyro, Chicago Photographer: Andy Goodwin Client: USG
"CLOCK" CHOSEN FOR COMMUNICATION ARTS ANNUAL
Clock was selected for inclusion in the 2012 Communication Arts Photography Annual. Shot by photographer Andrew Martin, we retouched and color graded this image for agency Gyro. One in a series of images, the USG The Weight Has Been Lifted campaign also won three Gold ADDY Awards, and a Best in Category Award in the 2012 Chicago ADDY competition.
Agency: Gyro, Chicago Photographer: Andrew Martin, Chicago Client: USG
NEW YORK CITY OPERA
We worked closely with agency CreativeFeed on the New York City Opera 2012 Season campaign images. The series involved compositing, and giving the images a dramatic color and retouching treatment.
Agency: CreativeFeed, New York Photographer: Tod Seelie, New York.
FRANK LLOYD WRIGHT ROBIE HOUSE
From a combination of current photographs, and historical photographs taken in 1909, Filtre Studio created a series of images that show the Robie House dining room during various stages of the restoration process, from where it was when Frank Lloyd Wright Preservation Trust acquired the house to where it will be, fully restored, a year in the future.
They were about midway through the restoration, so we had to “deconstruct” the room to show the bare, beginning stage. We digitally removed the custom rug, replacing it with a separately photographed oak floor. The wall finishes were removed along with a built-in buffet that had already been restored. Then, we recreated the stages in between, adding back in the wall finishes, rug, buffet and missing woodwork. Next, all of the furniture and light fixtures were digitally added to show a fully "restored" dining room.
The finished series of images was then animated, and featured on the Robie House web site. The site won a Webby Award in the cultural institutions category.
Client: Frank Lloyd Wright Preservation Trust Agency: zünpartners Photographer: James Caulfield, Chicago.
Many reference shots, paint and textile samples, and historical reference photographs were used to ensure accuracy. The original Frank Lloyd Wright dining table was photographed at Smart Museum of Art | The University of Chicago. It was then taken apart digitally, and put together at the correct perspective. Even the light pattern from the wall sconces was reproduced.
1909 wool samples from original rugs.
ADVANCED CREATION PHOTOSHOP | FRANCE
We're excited to be featured on the cover of the March 2012 of Advanced Creation Magazine in France.
Client:USG Agency: Gyro, Chicago Photographer: Andrew Martin
NEW RETOUCHING FOR USG
Filtre Studio worked closely with agency Gyro:HSR and Chicago photographer Andy Goodwin on compositing and color grading for a new USG UltraLightweight Joint Compound.
INTERNATIONAL TRUCK AEROSTAR
We recently completed retouching for the International® AeroStar concept truck unveiled in Brazil. Each shot involved combining as many as ten different exposures and lighting combinations to achieve the stunning fluid look. The assets created were used in print and digital media.
Agency: Fathom, Chicago Photographer: Robert Kerian Client: Navistar
COMMUNICATION ARTS PHOTOGRAPHY ANNUAL
We were pleased to learn that part of our USG campaign was selected for the 2011 Communication Arts Photography Annual. Filtre teamed up with agency Gyro:HSR and top photographer Andrew Martin to do some heavy lifting for USG SHEETROCK® Ultralight Panels. Five composite shots were created featuring construction workers hefting some improbable objects. Headline: If you're not lifting Ultralight panels, what are you lifting?
DODGE RAM FOR THE RICHARDS GROUP
We recently completed seven images for the new Dodge Ram campaign. All of the shots were muti-image composites, some incorporating more than 15 elements. We collaborated with our friend, photographer Stuart Hall to develop a distinctive color treatment evocative of the harsh environments these trucks work in.
Agency: The Richards Group, Dallas Photographer: Stuart Hall, United Kingdom.
ADVANCED PHOTOSHOP MAGAZINE FEATURE
Filtre Studio was recently featured on the cover of Issue 82 | Advanced Photoshop Magazine in the UK. A combination of several elements, the image was the subject of an "Expert Composites" Masterclass article written by us. Many thanks to award-winning photographer Joseph Anthony Baker for the beautiful images.
Photographer: Joseph Anthony Baker, Nashville
ONE DAM GOOD BIER
Renowned photographer Stuart Hall shot the streets of Amsterdam during the dead of winter for this Amstel Light summer ad campaign by The Richards Group, Dallas. Aside from color treatment, Filtre Studio thawed frozen canals, added leaves to lifeless trees, lifted overcast skies, and turned winter into summer. Visit the portfolio to see the entire project.
TAYLOR SWIFT SPEAK NOW
Beautifully staged and shot by Nashville photographer Joseph Anthony Baker, the image was commissioned to promote Grammy winner Taylor Swift's Speak Now album. Filtre Studio combined multiple images to create this stunning portrait.
TAYLOR SWIFT "MEAN"
Created to illustrate the hit song "Mean", we collaborated with acclaimed photographer Joseph Anthony Baker to produce this whimsical image for Taylor Swift's new Speak Now album. The composite required several elements shot both in studio and on location to be brought together seamlessly in retouching. An overall color grade was then created to give the image a dramatic look.
Photographer: Joseph Anthony Baker, Nashville Client: Taylor Swift "Speak Now", Big Machine Records
"SWIMMERS" SELECTED FOR CA PHOTOGRAPHY ANNUAL
Work for TYR Sport has been selected for Communication Arts Photography Annual. TYR Sport approached Filtre to retouch and create a unique look for their Spring Performance catalog. The shots, which ranged from simple clean-up to complex multi-image composites, were shot by award-winning photographer Steve Bonini.
Also selected for Lürzer's ARCHIVE "200 Best Ad Photographers Worldwide"