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Timeless is the best return on investment: Annandale Wines, Stellenbosch
Build something for forever
Starting out in business, every entrepreneur admires the greats that have gone before them. Timeless figures who are admired for what they have built. These iconic figures have used their passions, intelligence and energy to build companies that have achieved timeless status. These ordinary people started with a dream and kept working on it as their life’s work. When you start reading about these people, you realise that they end up dedicating their lives to their chosen ideal.
They realised the benefit of Consistent Effort, something that is really simple in principle, but hard in the execution. Business is often not hard in what you have to do, the hard part comes in doing it every day. Keep it up and keep going, that is where the need for discipline and focus comes in.
That discipline and focus keeps you going in the direction of what you want to build, and once you have decided that you are going to build something, you might as well aim for forever.
Walking around Annandale Wines with winemaker Hempies du Toit you realise the value of principles not profits.
Timeless is the strongest foundation
When you are building something and you are aiming for timeless, you need to start at the foundation. The foundation is what will support everything you do from this day forward, so it better be strong enough to carry the structure that you are going to build, and keep building well into the future.
Since you don’t know what the future holds, and how you will grow through the course of your life, this might seem a difficult ask, as it is all about the unknown. In order to get started, you need to start something that will keep the drive and focus going, so you need to go back to the most powerful element, the why.
You need to start with the why, then the how and then the what. You need to be clear about the bigger things first, before committing resources to the smaller things. As the building is only as good as the foundation, you need to make sure of the why you are doing it for.
This is also where the modern version of society is sorely lacking in clarity, as most people would not have the slightest idea what any kind of why would look like. The world is simply not focused on something as timeless as that, only things that are very much timely.
As one of the basic laws of the universe states, what you focus on becomes bigger, so best make it worthwhile, otherwis you are going to end up with a very big thing that you really do not want.
The simplest ideas are the strongest, which is why clichés are what they are, and because they are actually true if you would only pay attention.
Timeless gives you the best return
When building something timeless and lasting, it is not the intelligence and practical that keeps you going, but the more intangible. The Passion, Energy and Drive keeps you on track, even when things get tough. This is what is going to fuel your building process, not the superficial and small things like money and possessions.
Once you connect to this passion that is unique to you, you will find more resources than you have ever imagined. Which would then make this big, timeless dream of your a reality.
Aim for that as a Return on Investment and you will get so much more than just a good set of management accounts at the end of the month. All compound interest is not just applicable to money, but everything you do in life. If you build something timeless, you will get interest on your interest and the rewards will definitely be worth more than all the money in the world.
So, as you nurture this dream you have been carrying around with you all your life, start by thinking about the finish. Aim to connect to something timeless as you use all the gifts you have to it’s fullest potential, and you will create something awe-inspiring, rewarding and an example of the infinite.
The joy of building something, the love of creating, have a look at some of our photography here, and here and check us out on social media: facebook, pinterest and instagram. Have a look at our portfolio, and contact us for your next photoshoot!