The power of impact
When I hear “impact” I’m all ears. Impact is what everything we do should be about (that strives to create change).
Some time ago we discovered a neat little tool - it might even deserve the label “methodology” - on how to organise work according to the impact it can create. It’s called impact mapping.
It has it’s origin in software development but it can be used effectively to analyse how campaigns can create change and plays well with a good power analysis.
Impact mapping allows you to put your goal at the center, figure out which people have the power to contribute towards this goal (who?), how these people do so (how?) and on the last level: what can you do to support these people (what?).
Sounds complicated, but it isn’t.
The result is a well organised mindmap-style brain dump of everything that you could do to help specific people create impact.
You can then do cool things like create tasks following this pattern:
(Who?) wants to be able to do (What?) to achieve (How?) in order to (Why?).
Yes, you have to replace the words in brackets with things from the map.
Impact mapping is great in many ways but why don’t you read about it yourself, it’s a very VERY thin book.