roma★
RMH
oozey mess
if i look back, i am lost
ojovivo
YOU ARE THE REASON
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$LAYYYTER
we're not kids anymore.
titsay
AnasAbdin
Misplaced Lens Cap
art blog(derogatory)
styofa doing anything
Claire Keane
JBB: An Artblog!
TVSTRANGERTHINGS
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Sade Olutola
wallacepolsom
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@fluidnations
Why Starbucks Succeeds In China Shaun Rein, businessinsider.com
About 14 years ago, I met an entrepreneur who wanted to open up coffee shops around China. I never thought the coffee business would work in the country. The Chinese would not easily give up their tea drinking culture for a bitter,…
Starbucks delivers outstanding customer service in China.
Android Breathes New Life Into “Made in China” Benjamin Dolgin-Gardner, techcrunch.com
Editor’s note: Benjamin Dolgin-Gardner is the founder of szceit.com in Shenzhen, China.
How do you end up with millions of new sales overnight with low development and implementation costs? In the case of Chinese…
Excellent article on challenges in China's IT industry.
How China's business culture is changing due to the netizen generation
wsj.com
Dean John Quelch says China Europe International Business School is accelerating students' ability to take on more management and leadership responsibilities.
posterous.com
A few weeks ago I was approached by Chief Executive Online to provide insight to Chinese CEO's in the process of building brands for business growth. The article was originally published in Chinese at (www.ceconline.com)
Ho…
bbc.co.uk
The US-based tech firm faces criticism about the working conditions at the Chinese factories of some of its suppliers.
Net-A-Porter.COM social media campaign launches Karl Lagerfeld supported by proprietary online TV channel
Social Butterfly: KARL | Net-A-Porter.COM is the 2:55 min video released by Net-A-Porter's own online TV channel capturing the publicity stunt that launched Karl's Pret-a-Porter line on the luxury fashion e-tailer in 5 cities around the world: Paris, New York, London, Berlin and Sydney.
Noteworthy Net-A-Porter.com:
Net-a-Porter.com made its mark at inception in 2000 by bringing luxury fashion to the online market at high-end retail prices, at a time when e-tailers were mostly associated with cheap outlet price positioning.
The London based company founded by Natalie Massenet was able to command its position in the luxury segment by delivering an exquisite customer experience. Using black as the definitive color for luxury, beautiful packaging, same day delivery within the London area to ensure clientele could have the perfect dress for a last minute glamorous evening due, recognizable black delivery vans, private fittings and viewings for the most exclusive clients, and so on.
Capitalizing on personal relations with UK leading fashion magazine editors ensured a cross-over in traditional media.
Favorable supply deals with designer houses reduced risks of inventory and increased ability to stock hottest fashion pieces. This was an essential strategic advantage at the time (2000 was the year Boo.com went out of business, as did many Internet concepts - if memory serves me right Net-A-Porter.com took over Boo.com's IT systems inventory at a charm).
Today Net-a-Porter continues to hold its own, although competition is now stiff: the company delivers 1000 packages every day around the world, captured the all-important Middle Eastern HNWI market, added distribution ware houses in key markets like the USA, was valued at over 350m GBP in 2010, stocks over 300 international brands and has 2 million women view its site every month.
Adding an online TV channel for added engagement:
Having created its own TV channel online, Net-a-Porter.com TV, is developing in-house capabilities that showcases fashion in video. A format which is an important inflluencer in today's social digital landscape. The channel is also a platform to host video releases that built up the buzz around the Karl Lagerfeld launch, including a Face to Face interview in which Lagerfeld interviews himself. Watch the Sneak Peek here:
The BBC reports on the Lagerfeld launch at Net-A-Porter.COM here.
The Guardian reports on Massenet's success with Net-A-Porter.COM here.
Face to Face : Karl Lagerfeld interviews himself as part of the social media campaign launching his collection on Net-A-Porter.com.
In the West we may still be texting our new year's messages in China the norm is micro-blogging via Sina Weibo.
http://thenextweb.com/asia/2012/01/23/move-over-twitter-sina-weibo-clocked-record-32312-messages-per-second-during-chinese-new-year/
Virtual pinboard Pinterest helps journalists find trend stories, display their work and more. The social networking site has more than 4 million users, landing it a spot ...
Paper iPads and iPhones help honor the deceased during Chinese New Year Jon Russell, thenextweb.com
Apple may miss out on the lucrative New Year sales in China due to low stock, but the company and its products have penetrated the heart of the festival across Asia, with paper iPads and iPhones now part of a ritual that honours the…
So desirable. Your brand is worth sacrificing...
10 Creative Ways to Use QR Codes for Marketing Ekaterina Walter, mashable.com
Ekaterina Walter is a social media strategist at Intel. She is a part of Intel’s Social Media Center of Excellence and is responsible for company-wide social media enablement and corporate social networking strategy. She was…
Yunyun allows users to search websites, Q&A and Weibo (micro-blogging) results all in one. By integrating the three, it brings new value to Chinese netizens seeking guidance from other netizens.
Due to retail riot,Apple decided not to launch iPhone4S today @ Sanlitun Beijing sainasilverman, instagr.am
Domestic brands largely absent from gift lists|Business chinadaily.com.cn
BEIJING / SHANGHAI - Louis Vuitton, Cartier and Hermes are the most popular luxury labels that wealthy Chinese reach for when giving gifts to friends and business contacts, with the Chinese liquor Moutai the only domestic brand amon…
The importance of gifting in China offers a branding opportunity.
digicha.com
• Posted by bbishop • on January 13th, 2012
Apple ($AAPL) cancelled today’s iPhone 4S retail launch in China after a near riot at its Beijing flagship store. Some may see that it is good news for Apple as it shows insane Chinese…
Starbucks offers more than coffee and lounge. As space and privacy at home is rare for Chinese young people it is a welcome hang out. Few places lend themselves so well to see and be seen by peers.