We have explained lots of different factors to win the buy box in 2018, but one thing is clear that there are no set rules or list of tasks that you follow to winning the buy box every time. There is a complex algorithm that takes into account several things to determine the buy box winner. Purpose behind the Algorithm? Algorithm is based and designed to deliver the best value for money to the Amazon's customers. It determines the best offer/seller that has the combination of low price, fast free shipping, less returns and high seller performance. This buy box algorithm mainly works to achieve Amazon's goal to offer the best possible shopping experience to their customers. Therefore it seems too good to be true that buy box formula only take price into account to allocate the buy box. We have seen several gurus and experts claiming that the low price offer lands in the buy box most of the times, they are simply ignoring all other important factors. Since it is highly unlikely to














