Gaurav Bordiya

  Hey there! Leaving a bit of sparkle everywhere I go ✨ I’m not perfect, but stories are always better with a touch of imperfection  

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Digital Marketing for Grocery Stores

Groceries are consumed on a regular basis, and their consumption exceeds that of any other industry's product. No matter where you begin your grocery store, if you manage it properly, you will eventually learn to make a profit.

However, India has more than 12-20 million retail establishments, with 11 grocery stores for every 1,000 inhabitants, according to reports. You can now predict the competition in your grocery store.

To beat the competition and increase your revenues, you must have a solid marketing strategy. One such marketing strategy is digital marketing. Continue reading...

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Google changing its policy in regards to any violating Ads

It will reject and eliminate any ad that disrupts the browsing experience of users. Google's approach on violating advertisements is changing.

Google recently sent emails to advertisers who use the Google AdWords platform to advertise online, informing them that they must comply with the destination requirements policy and adjust advertising tactics on landing pages. Continue Reading...

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First End-to-End Encrypted Shopping Experience by WhatsApp | WhatsApp and JioMart Work Together

JioMart and WhatsApp Team Up to Offer a Simple Shopping Experience.

You've probably heard of online shopping. Most likely, you've done it several times. Right?

How about end-to-end encrypted internet buying, though?

No?

The JioMart app worked with Meta to debut its new online purchasing services on WhatsApp on August 29, 2022, giving its users an unique buying experience.

We'll learn today what this new shopping experience has in store for us.

But first things first. Continue Reading...

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Twitter’s New Update Will Let You Edit Your Tweets!

In September 2022, Twitter published a blog post announcing the launch of its new edit tool.

based on Twitter,

It's true that our team is internally testing Edit Tweet. In the ensuing weeks, the test will first be made available to Twitter Blue subscribers. Since this is the feature that has had the most requests from users thus far, we wanted to let you know how we're doing and to let you know that even if you're not part of the test group, everyone will be able to check if a Tweet has been changed. Continue Reading...

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Google Announces New Smart Bidding Option for Your Google Ad Campaigns

Smart Bidding: What is it?

With smart bidding, you can choose a certain conversion rate for each conversion advertisement you post online for various business needs.

Consider a hotel group with distinct marketing expenditures for various hotel companies and various campaigns aimed at generating online reservations for each company. This hotel group can provide conversion sets for each individual hotel chain using conversion action sets. They could consist of the corresponding conversion actions for hotel chain Y in one set and room booking and spa package conversions for hotel chain X in another set. Then they can make use of these sets to only partially optimise the corresponding conversion action for each chain, ensuring that their budgets are driving the worthwhile actions they were designed to. Continue Reading...

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Digital Marketing for Cafes and Restaurants

The quality of your services and the quality of your food are the two most important determinants of how quickly a cafe or restaurant expands.

You realise that you can't completely rely on your services and good taste to sell the brand.

Using the greatest marketing approach will help you beat out the competition if you are confident that you provide the best taste and service.

If you're looking for a low-cost and high-growth marketing strategy for your restaurant business, digital marketing is your best chance.

Let's examine the fundamentals of digital marketing and the approaches you can take to help your company. Continue Reading...

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Digital Marketing for Tours and Travel

The tour and travel industry is getting more and more ruthless, and young people are travelling more and more, particularly in the wake of the social media boom. Marketers must come up with fresh, creative concepts that may satisfy client needs in this more competitive industry of multiple travel and tourism businesses and hotels in order to differentiate themselves from the thousands of rivals. 

 "Innovation needs to be part of your culture," stated Ian Schafer. If we don't keep up with how quickly consumers are changing, we'll be in trouble. Continue Reading...

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Digital Marketing for the Food Industry

Without a doubt, the food sector is expanding quickly, and so is the competition. Therefore, it won't really help you to sell your restaurant utilising outdated techniques.

People are increasingly turning to the internet to research and read about the newest food goods, whether it's chocolate, new cereal, new wheat, or anything else. Before purchasing any new food item, they first read reviews and consider its advantages.

There are businesses that promote the expansion of their brands by using online marketing strategies. Let's examine the advantages of digital marketing strategies now. Continue Reading...

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Instagram Updates Creator’s Guidelines to Recommendations

Instagram's recommended techniques for utilising the reels feature and clearing the way for suggested posts.

The greatest way for creators to get popularity is through their own following or through Instagram's automatic suggestions to users who aren't already followers.

On Instagram, recommendations function as a fresh find for users who are not followers and as homepage posts for users who are. When you come across a new post that is not from a follower, Instagram's algorithm has recommended it to you.

Let's first look at the list of new and modified recommendation policies for Instagram producers before we discuss how the algorithm works. Continue Reading...

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The Third Phase of Meta’s “Community Accelerator” Program is here

Applications are now being accepted for Meta's Community Accelerator programme on Facebook.

Facebook originally introduced the Community Accelerator programme in the year 2020. After the first phase's remarkable success, Meta created the second phase in 2021 and the third phase in 2022.

The goal of Meta is to create vibrant communities that matter to its users.

Apparently, they

The 2022 Community Accelerator Program is a fun, comprehensive programme that teaches administrators how to improve their leadership abilities and use Facebook tools to broaden the effect of their communities. Continue Reading...

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LinkedIn Announces New Certification Courses for You to Add to Your LinkedIn Profile

LinkedIn just revealed its new certificate course alternatives in August 2022, which you may display on your profiles and use to contact reputable companies for employment.

To increase the number of certificate courses it offers, the organisation collaborated with IBM, Oracle, and Meta.

There are numerous courses on LinkedIn that you may take to demonstrate your talents, including ones in customer service, data analysis, graphic design, project management, soft skills, software development, body language, Excel, machine learning, podcasting, and many others. Continue Reading...

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Digital Marketing for Gyms (Health & Fitness)

The health and fitness business is beginning new chapters thanks to digital marketing. The internet is growing, and posting about fitness and wellness on many online platforms has now become the new norm.

It makes sense why digital marketing should be on your marketing strategy check list. So let's explore the field of digital marketing further and learn a few quick suggestions first. Continue Reading...

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Digital Marketing for the Education Sector

The education sector was severely impacted by COVID-19, as is well known. This inspired academic institutions to use online teaching tools like Google Duo, Zoom, and others. As a result, internet usage rose in the field of education as well.

Additionally, there are a lot of online instructors who provide instruction on websites like YouTube. Marketers realised the potential that internet marketing provides for all industries, including education, as a result of the rise and popularity of their platforms. This is the rationale behind the beginning use of online marketing services by educational institutions like schools. Continue reading...

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Google Employees’ Thoughts on Indexing and Crawl Budget from the “Search Off the Record” Podcast

Gary Illyes, Google's webmaster trends analyst, Martin Splitt, a software developer at Google, and Lizzy Sassman, who manages Google Search Central Site, provided some insight into web indexing and the crawl budget in a recent "Search Off the Record" podcast from Google Developers.

Before we begin the programme, let's first clarify what web indexing and crawl budgets are. Read More...

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Digital Marketing for the Healthcare Sector

Word-of-mouth advertising through patients or other medical institutions has long been the primary marketing strategy for the healthcare industry. Medical experts apply a smart strategy, but despite this, the rapid and enormous rise of healthcare providers cannot be slowed down.

Because of this, healthcare providers including hospitals, physicians, and other producers of medications or owners of medical supply stores are utilizing digital marketing strategies to improve their visibility in the marketplace. Read more...

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Digital Marketing for Hotels

The new standard in marketing firms is digital marketing. Since there are more people using the internet, hotel marketers also use it. People are utilising online resources to find all of their travel requirements. Online marketing in the hospitality sector is growing in popularity mostly because of this. Continue Reading...

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Digital Marketing for Real Estate

The growth of digital marketing is more rapid than anyone could have predicted ten years ago. The fact that individuals now primarily do all of their searches online is the cause of the extreme expansion of digital marketing in the marketing sector. Continue Reading...