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My First Poll Block
My First Poll Block
Click on the poll block above to edit it directly in this post. Add a question, and multiple answers and even change the styling of the block using the sidebar controls. Add new poll blocks by searching for “poll” or type “/poll” in a new block.
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TECHNOLOGICAL DEVELOPMENTS
According to Picincu (2018) technology is developing rapidly, recent development like electric cars, artificial intelligence, robotics and supercomputers are no longer a science fiction thing. We are living in an era where everything has become possible. He adds that the business world has changed due to technological advances, i.e. software’s used to predict customer needs and deliver personal…
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How to Get Marketers to Think Like Salespeople... and Vice Versa
How to Get Marketers to Think Like Salespeople… and Vice Versa
“Maybe ever’body in the whole damn world is scared of each other.” —Slim, to George, in Of Mice and Men
That quote from the well-known John Steinbeck novel may be a bit of an exaggeration if we apply it to the relationship between salespeople and marketers, but it’s clear—and not especially surprising—that the people in Sales and those in Marketing can have differing mindsets.
It’s also…
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How brands are using artificial intelligence on Social Media
How brands are using artificial intelligence on Social Media
Artificial intelligence (AI) may not take down the human race like it does in the movies, but it is primed to change the world as we know it. The true impact of AI has yet to be felt, but it’s no longer just movie magic… it’s reality.
There are real implications and benefits to its use, and marketing will be one of the many disciplines affected the most: 47% of companies agree that those who…
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Marketers' Top 5 Challenges and How to Overcome Them [Infographic]
Marketers’ Top 5 Challenges and How to Overcome Them [Infographic]
Newsflash: marketers feel overwhelmed. According to a study by Emma, only 12% of marketers say they always meet work expectations.
The email marketing company also learned the following about marketers:
• A whopping 64% don’t have enough the time or personnel to do the kind of marketing they would like.
• They suffer from conflicting priorities, with nearly 50% reporting they feel more…
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Six Foolproof Ways to Find Influencers on Social Media
Influencer marketing offers possibilities for businesses in virtually any niche. It’s grown out of celebrity endorsement, but, with nearly everybody now on social media, it turns out that relatively ordinary, down-to-earth people are often the best influencers.
To be of use to you, an influencer’s following must match your target audience. You might be tempted to try to work with Justin Bieber…
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Email Subscribers' Attention Spans Are Increasing. Yes, Really! [Infographic]
Email Subscribers’ Attention Spans Are Increasing. Yes, Really! [Infographic]
We’ve all heard the oft-cited (and oft-debated) statistic that consumers’ attention spans are shorter than those of goldfish.
Whether or not the measurement is accurate, it’s hard to deny that attention spans are decreasing… or are they?
According to an analysis of billions of emails, summarized in an infographic, Litmus found that attention spans—at least when reading email—are increasing.
The…
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The Five Pillars of a Solid Digital Marketing Strategy That Endures
It’s 2017, and the digital marketing world is chaotic. Google powers 3.5 billion searches per day. Vine is dead, and Snapchat is SNAP. We live in a multidevice world where more and more Web searches are happening on mobile devices. Digital FOMO is rampant, and so tactics supersede strategy. And the most recent US presidential elections demonstrated that using data (AKA polling) as a blunt…
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Six Easy Steps to Kick-Start Marketing Attribution on Your Marketing Team
Today’s marketers are being asked, more than ever before, to tie marketing investments directly to revenue. And although marketing attribution has been difficult traditionally, the influx of data and technology has made tracking marketing investments a reality.
Long gone are the days of cobbling together marketing automation reports, begging your sales operations manager to pull custom CRM…
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Boost Your Email ROI by Improving Your Copy's Readability
Boost Your Email ROI by Improving Your Copy’s Readability
As an email marketer, you test subject lines and calls to action for optimal performance, but are you submitting your copy to the ultimate test? If you’re not testing your copy for readability, you may be missing out on clicks, conversions, and revenue.
Why Does Readability Matter?
When on average office workers receive 121 emails per day, fighting for your reader’s attention is a brutal…
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Video Content and Its Role in the Marketing Funnel [Infographic]
Video Content and Its Role in the Marketing Funnel [Infographic]
With 90% of consumers finding video helpful in their buying decisions, according to today’s infographic, it’s no wonder that marketers everywhere want to jump on the video bandwagon.
But, as with any marketing technique, using video as part of your marketing strategy requires planning—specifically when determining which types of video should be used in which parts of the buying funnel.
The…
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Five Steps to Successful Audience Targeting in Online Ad Campaigns
Five Steps to Successful Audience Targeting in Online Ad Campaigns
Marketers today face many challenges, no matter their industry. With competition coming from all angles and unshakable consumer “ad blindness,” brands must find ways to reach niche audiences with the right messaging at the right time.
Audience targeting is synonymous with online advertising today. If you aren’t sending your message to a specific audience, you are “spraying and praying”—a…
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Your Brain on Video: Use Emotions to Tell Your Brand Story
Your Brain on Video: Use Emotions to Tell Your Brand Story
The use of video content in marketing continues to grow, and over 90% of marketers say video content is important.
Whether you’re working with a video production agency or producing video in-house, having a strategy for your content is crucial for connecting to—and converting—your viewers. Having a clear concept of what tone to take before you start creating is also key.
Accordingly, it…
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Increasing Awareness (and Research Money) to Decrease Cancer: Ben Kaplan on Marketing Smarts
Marketers at any organization strive toward many of the same goals: Improve user experience, go where your audience is, increase revenue.
Ben Kaplan of the American Cancer Society works to create an engaging mobile experience and enable frictionless fundraising via smartphone, with one overarching goal: to fight cancer.
When Ben joined the organization as senior director of mobile strategy and…
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How to Raise Your KPIQ: Key Performance Indicators and Your Marketing IQ
How to Raise Your KPIQ: Key Performance Indicators and Your Marketing IQ
You’re driving. You need to know what speed you’re traveling at, how many miles you’ve traveled, how much gas remains in the tank, and what temperature your engine is running at.
Now imagine how much it’d slow you down to go to four separate places to get that information. You’d have to stop and restart your journey each time you check one of those numbers.
Sounds ridiculous, right?…
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Long Live Content Marketing
Long Live Content Marketing
Although some firms consider hiring a chief content officer (CCO) a best-practice, it turns out that bringing an executive on board at that level hasn’t been realistic at most companies.
Most B2B organizations (other than publishing, communications, and media companies or agencies) don’t have a person with chief content officer title who has a seat at the CEO’s table.
Not to worry, though:…
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Solve the Mystery of Why People Buy: 'Brand Seduction' Author Weber on Marketing Smarts
Solve the Mystery of Why People Buy: ‘Brand Seduction’ Author Weber on Marketing Smarts
Most marketers can recite their company’s mission statement or explain features and benefits, but do they know how their brand make people feel?
What kind of associations do you want people to make with your brand? Is your brand jazzy or does it rock? Which celebrity would be BFFs with your brand?
Those kinds of questions might seem silly, but even B2B brands should be strategically…
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