“I had the hope from the very beginning that I would live from my art.”
008 – Mele de la Yglesia
Spanish artist Mele de la Yglesia is beautifying Berlin one wall at a time. After years of internships and networking and, now, a new baby, Mele is starting to see recognition for her work. Scene: Mele and I meet over cappuccinos on a sunny day in Wilmersdorf. Elisa Maya, Mele’s newborn, stares around curiously and intermittently bangs on the table.
Could you tell me about what brought you to Germany?
I studied visual arts and design in Madrid. I decided to do the Erasmus program because I always loved traveling. I didn’t know much English, and of course no German, but there was a list of every Erasmus destination, and I saw there was a good design school, so I said, yeah, Hildesheim, in Germany. Let’s go there. It was amazing. I studied at one of the best universities in Germany for design.
After that year I finished my studies in Madrid. My then-boyfriend, whom I had met during Erasmus, and I, we said, let’s move to Berlin. We had visited it during Erasmus. And that’s what we did.
What did you do when you first moved to Berlin?
I had the hope from the very beginning that I would live from my art. But for two years I was trying and trying. I was making enough money, but not really enough to live. I was doing exhibitions, selling drawings and art to people, and interning in three different galleries and an agency.
My main job was to find artists and places to put their work. I got to know a lot of artists here in Berlin, and after two years, everything came into the flow. Through my networking I met the gallerist behind FELLINI Gallery, where I drew my first wall design.
“I was doing exhibitions, selling drawings and art to people, and interning in three different galleries and an agency.”
So the gallerist approached you. How did she find your work?
Through another artist who was working there already, Winston Torr. The gallerist saw my work and asked me to paint the door of her gallery. Then I made an exhibition with her, and she commissioned me to paint the wall on Bergmannstrasse. That was a turning point in my career.
How did you strike a deal for the original drawing, and then the exhibition, and then the Bermannstrasse project?
It wasn’t really a business thing. It was more person-to-person, something quite spontaneous. Nobody was drawing the gallery’s wall, and I said, “Look at that space. I can do that. Let me show you what I can do.” I didn’t have to sell it.
Did it ever get awkward when you were talking about compensation?
Yes. This is horrible for me. I don’t know how much my work is worth. Many people say to me, “Are you crazy? 1,000 euros? It’s worth 10,000!” And another person says, “1,000 euros, are you crazy? I would not pay that.”
I’m not sure how much I’m worth. It’s not that my work is worth only the five hours I put into it: it’s worth the process behind it. I didn’t come one day and do this suddenly from nothing. I had to study six years. I had to develop a style. But on the other hand, I do it so easily that sometimes I undersell myself. It’s really difficult. I think it’s the worst part, when somebody’s like, “How much is it?” I always say, “It depends.”
I have hundreds of ideas about how to calculate things. Per hour? Per piece? Per square meter? Per…what? How?
For example, a month ago a shop called me to draw their walls. I said, yeah, of course. They asked me for the idea and the budget, and in the end they wanted a drawing about 5 square meters.
This would have been easy before. I would have taken my bike, worked about 10 hours per day for three days, and in about 30 hours I would have finished.
But now I have a baby, and I don’t have a babysitter. I was drawing with her in the carrier. She was crying, and I couldn’t focus because she was moving. So the same job that used to take three days now takes more than one month.
We fixed the price at the beginning. In my other life it would have been worth it, because it would have been three days of work. Now I would never do that again for the same price. I have to recalculate how I charge for my work, because now my time is worth more. I’m more productive now, and each hour I spend away from Elisa, the more I have to give her to a babysitter.
“I have to recalculate how I charge for my work, because now my time is worth more. I’m more productive now, and each hour I spend away from Elisa, the more I have to give her to a babysitter.”
Earlier you mentioned that your drawing on Bermannstrasse was a turning point for your career. Who was the first to contact you after the drawing?
It was Alexander Dewhirst, a director of the design firm DesignerDoc. He contacted me to design some wall art for his new house in Greece. Finally it didn’t happen, but I gave drawing lessons to his kids, and nowadays I am still in touch with him and his family, always open to new projects and collaborations.
After that I began working with Alexander Dau for HOLI ONE World. The company organizes an international electronic music event, a mix between the Indian Holi festival and a music festival. For two years I was doing the whole festival’s design. Stages, merchandise, flyers, advertisements. All the Facebook pages, the online marketing. All the graphics for everything. I was working hard, and it was just amazing how much I learned. I was not a mother, so I had time.
Did you always prefer to work freelance?
I’ve been freelancing for a year. Before that I worked as an employee of the company. But I don’t like to have a timetable every day, 9 to 5, 9 to 6. I always wanted the capability of deciding, for example, where to work. When I travel for holidays or to visit family in Spain, being a freelancer gives me the capability to work from there, because everything can be sent through the Internet. So I said, let’s see if I can go freelance and continue working for them.
It is a bit crazy; to manage yourself in Germany is a nightmare because of the taxes system. You have to do a lot of paperwork all the time.
Do you have any tips for others trying to make a living off of their art?
That’s what I was missing from my studies. They teach you to do a lot of things, and then they say, “Bye!” You’re like, okay, I have this knowledge, I have these capabilities, but what can I do now? In the university there is not even one subject that teaches you how to live from your art or how to sell yourself. They create artists, but to be an artist is really difficult if you don’t know how to sell yourself.
“In the university there is not even one subject that teaches you how to live from your art or how to sell yourself.”
Do you have any comments about what it’s like to find work in Berlin and the support it provides for artists?
I think Berlin is a lively city full of creative people with original ideas ready to get things done. But from my experience, it’s really difficult to stand out. There are so many good people competing to sell their art, and you have to work hard to be at the same level.
In my internship I worked full-time and earned 200 euros per month. And there are some internships that are unpaid. I worked unpaid, too, thinking it was good for my CV. Then when you work you think, my time is worth nothing. That is not sustainable. Companies can do that because many people believe it’s good for their CV. If you don’t take it, you know another person will. So there are a lot of opportunities, but also a lot of people fighting for them.
But for startups and freelancers, it’s amazing. You really learn a lot from everybody. Like betahaus Berlin is an amazing place where there are talks, conferences, seminars, and workshops for people like me trying to start their own businesses.
One difference I find between Germany and Spain for artists who are starting is the support from the German government, which helps you from the very beginning to make your idea happen. In Spain you have to invest a lot of money at the start, which makes it very difficult, or almost impossible, for many people to create and develop their projects and businesses. This is extremely important, in my opinion.
This interview has been edited for clarity and length.
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