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Google today announced a new version of Google Maps that will launch later this summer. All of the core Google Maps features for getting directions aren’t going away, of course, but on top of that, the team has now built a new set of features that are all about exploration. “About a yea…

Snap Map is Snapchat's plan to tie together its online content with ways to augment your offline reality, and it's got the patent to back it up. Augmented reality location startup Drop tells TechCrunch that Snap Inc. acquired its intellectual property in 2015, including its "Location-based messagin…

This is an image from Gossip Girl. Within the show, there is a “spotted map” where users can say that someone has been “spotted” in a certain area and then Gossip Girl will publish this information for everyone to see. This reminds me of an early snapmaps, where it shows where people are, with a visual representation of them. The difference is that people have to submit this infiormatioion, rather than the device gathering it.

For this all-important sequence, which could easily have turned out as cheesy or boring, the director manages to take us along the hero's memory journey, as ...

Saroo Brierley found his childhood home after being lost for 25 years. Follow along as Saroo walks through just how he did it.

The NYPD sent the letter to Google on Wednesday, voicing concern that Waze is enabling users to circumvent Driving While Impaired laws

This article is centered around a policy debate about whether or not Waze should be able to publish information about whether there is a DUI checkpoint. The argument is that Waze is allowing users to become too aware of their surroundings and allowing them to scheme the system that is put in place for safety.

Well Connected. A suite of social tech in the 2019 Lincoln MKC seamlessly connects the world inside your vehicle to the world outside. Enjoy your favorite ap...

This is an advertisement for Lincoln cars. They highlight the addition of Waze within their cars as a selling point, stating that it gives you crucial information about your surroundings that you need in order to get from place to place.

Cast :Sandra Bullock And Trevante Rhodes "" When a mysterious force decimates the world’s population, only one thing is certain: if you see it, you take your...

This clip is a clip from Birdbox. In this scene, they could not use their eyesight to see where they were going, so they had to solely rely on a mapping program that would navigate them to their destination. While the map could navigate them to their destination, it could not factor in any information about their current surroundings that you would usually use your eyesight to detect. In the end, they were able to make it to their destination, which wouldn’t have been possible without it.

When Snap Map was released last month, it was instantly condemned. The new Snapchat feature allows users to see one another’s location on a cartoon world map. Whether you’re in your car, at home, or hanging out with friends, the map will display your Actionmoji (a little avatar, also called Bitmoji) of your exact location, down to the street address. Via @CaitlinHood98 Snap Map has been called “creepy” “stalky” and “dangerous” in headlines since its June 2017 release, and parents, schools, and the police have voiced concerns about children’s safety when using the app. It seems like a grim inevitability that Snap Map will eventually hit the headlines when a stalker uses it against a victim, and privacy concerns about the feature are exceptionally valid. But for now, the map is causing different problems. “My friend was actually in the mall and his ex was there,” says Chris Baer, 21, from Virginia. When Snap Map users are in the same location, their Bitmoji are displayed near each other or in a circle. This means you can tell – or think you can tell – which people are hanging out together. “His girlfriend saw it on the map and accused him of cheating,” explains Chris. When it comes to Snap Map, young people aren’t scared about stalkers or strangers – their biggest worry is each other. The map can jeopardise relationships in a number of ways. People can see when their friends are hanging out without them, they can tell when someone has lied about setting off but is still at home, and – when checking at night – they can figure out who’s sleeping with whom. The feature even allows you to see the last time someone sent a Snap, meaning you can tell if they’ve been ignoring your messages. Snap map really out here ruining friendships btw pic.twitter.com/WyL7fuc3D5 — ryan (@katyswetdream) July 16, 2017 Yet the map is also being used in unpredictably great ways. After nights out, girls are using it to check whether their friends got home safely. People also use it as a navigational tool, to find their way to events where their friends are. Many teens believe the feature has improved their geography skills, as well as their knowledge of the world map. Sometimes, it’s just fun. When Chris first updated Snapchat and drove to the American fast food restaurant Hardee’s, his phone pinged with a message. “You don’t need any Hardee’s,” said his friend from Florida, 800 miles away. we got lost bike riding so I told my mom to set up her snap map so we could just ride towards her lmao pic.twitter.com/arO5ElEpkt — alexa (@alexarxse) July 10, 2017 Aleah Wendels is an 18-year-old from Wisconsin who uses the map to find out when her friends are working at their respective restaurants, and goes to visit them when she wants to get food. “I think it's a fun thing to just check out where all your friends are,” she says. She also uses the app to find out if there are parties happening nearby. “My friend called me out for spending time with a boy” Yet Brooke Bartelt, 21, from Arkansas, uses the feature for more anti-social reasons. Before she goes to the gym, she checks if there’s someone there that she doesn’t want to bump into. “I definitely love the fact that I can use it to avoid people I don’t want to see,” she says, although she admits she was “caught” by the map when her friend saw that she was spending time with a boy. “I have a friend who is constantly asking me to hang out, and because I work full-time I always tell her I am too tired to do anything,” explains Brooke. “One night she texted me going: ‘Hmm, looks like you’re not as busy as you said’. I had no idea she even knew the guy, much less had him as a friend on Snapchat.” Despite this, neither Brooke nor Aleah are too worried about privacy, as both use Snap Map’s “Ghost Mode” when they don’t want to be seen. This setting means your Snapchat friends can no longer see your Bitmoji on the map, although you can still see theirs. People might use it if they’ve lied to a friend or if they’re going to visit someone in secret. But Becky Merzlyakov, a 20-year-old from New York, turned it on after a friend called her a “nerd”. “I felt like such a loser” “One day a friend texted me saying how I’m such a nerd because all I do is sit at home all day... how did he know that?” says Becky. “I remembered Snap Map a few moments later and felt like such a loser. He knew I was home all the time because Snap Map showed him I never left my house. “So just to keep myself from feeling like a friendless loser I went on Ghost… Not only do I feel like my privacy was invaded I feel embarrassed.” Dr Dawn Branley, a cyberpsychologist specialising in the risks and benefits of online life, believes Snap Map can be good and bad for young people. “There are some potential positives to the technology – for example it can encourage users to be more socially active,” says Branley. “Any features which encourage app users to become more active in the offline world have the potential for health benefits, both physically and mentally. The Snap Map feature may make users more aware of events around their neighbourhood or make them more likely to meet up with friends in the real world.” the true purpose of bitmoji and snapmap pic.twitter.com/fvzjsqGErO — kennedy (@chemicalkiiler) July 9, 2017 Yet Branley believes this is potentially a “double-edged sword”. Isolated young people may find themselves watching others socialising and become jealous and upset, she explains. “In other words, there is a concern that the technology may make ‘the socially rich richer, and the socially poor poorer’.” Branley, like many experts, is also worried about privacy, and hopes Snap Map will incorporate a privacy feature like the one used by the fitness tracking app, Strava. This app allows users to create a privacy shield around a radius of a specific address – for example, their homes – meaning that while in this area, their location is hidden from others. “It’s a messy story but it's a lesson learned for sure” None of the people I speak to are excessively worried about privacy, though most seem savvy about how and when to use Ghost Mode. When Snap Map first launched, Chris went through his Snapchat friends and deleted anyone that he didn't personally know. Becky, who was stalked by a stranger on Facebook when she was 18, keeps all her social media on private and makes sure she only adds people she knows on Snapchat. “It’s a messy story but it's a lesson learned for sure,” she says. In fact, Snap Map actually might be beneficial for adults who are worried about their teens. Search the words "Snap Map, aunt" on Twitter and in the last few weeks there are stories of aunts finding out where their nieces are, picking up their family from parties, and asking their relatives why they're out so late. Mums and dads can check exactly where their children are if they miss curfew, saving a lot of potential worry. It is evident that Snap Map has the potenital to be a dangerous invasion of privacy. For now, however, the reality of the map's use is much more banal. Snap Map is revolutionising the way teenagers act and interact – both online and off.

This article addresses some of the implications of snapmaps. The author addresses the social implications, giving the example of someone accusing their boyfriend of cheating because they were in a similar location as their ex. The article notes that young people aren’t concerned with stalkers, as their biggest concern is each other. This map can cause tension in relationships in various different ways, such as seeing when your friends are hanging out without you, or being able to catch their friends in lies in addition to being able to tell if someone is sleeping at home or somewhere else.

The map also has some benefits, such as the users being able to tell if their friends have made it home safely after a night out, or being able to use it if you are trying to meet up with your friends, but don’t know exactly where they are.

While there are both disadvantages and advantages of snapmaps, it is definitely something that enables the user to have more information about their friends than they could have before.

The feature will also highlight breaking news snaps and other events from around the world

This article addresses the more social aspect of geomedia within snapchat. Snapchat has a feature that allows the users to see a map showing where their friends are, if they choose to share their location. The users are able to see a visual representation of where their friends are in the world.

Are you tagging your business on images and stories you upload to Instagram? If not, check out the benefits of location tagging for businesses and more in this blog.

I have perviously looked at an article that notes the importance of snapchat geotags on Snapchat for businesses, this article talks about how Instagram uses location tagging. The major difference between location tagging on Snapchat vs Instagram is that Snapchat uses a visual component while Instagram does not. Another key element is that locations on Instagram are searchable, while on Snapchat they are not. This article notes how users are using Instagram in a similar way to yelp as users are searching a place in order to see different pictures that users have posted. Users are using Instagram location tags to see the products that different places offer such as looking at the different dishes that a restaurant has to offer to decide what they will order.

Conservation groups and others are asking social media users not to add precise location tags to photos of fragile ecosystems and wild animals.

This article dives into how geotags on instagram can actually impact the place that is being tagged negatively. This article brings up the example of Delta Lake which was once a hidden gem that got a few visitors per day. With the rise of geotagging on instagram, more and more people were able to see how beautiful this place actually is and more and more people flocked to go visit it. Now, it is getting about a hundred visitors per day which is causing it to deteriorate. They have even gone so far as to ask people to “tag locations responsibly” to try and preserve this place.

#jackson hole (wyo)

Learn how to use Instagram geotag engage your local followers when they tag your brand on Instagram with a specific location.

This article offers an explanation as to how a geotag works on Inatagram rather than Snapchat. An Instagram geotag, unlike the snapchat geotag is simply a text description of the place. It does not use any form of visual component like snapchat does. A user is able to post with their location, but also search locations. When you search a location, all the posts that were tagged with that location all show up in one place.

Location data, geotargeting, geofilters. Location-based technology is opening up a world of possibilities for marketers — but it’s also complicated, as new capabilities and use cases seem to emerge every day. With the goal of breaking down some of the most important “geo” concepts to provide a better understanding of the basics — and a jumping … Continue reading GeoMarketing 101: What Is Geotargeting?

This article address the idea of geotargeting. The concept of geotargeting is that the adds you see are custom fit for that specific person. The data collected is not only where the person is in that moment, but where people have gone in their past. The company will then deliver the ad when the person is close to the store.

#xad

I’ve always wondered why brands create sponsored geofilters on Snapchat. Do people use them? If they do, does the brand messaging actually seep into our brains? It looks like Snap is now giving...

This article addresses how companies are able to access how their geofilters are actually working. The article mentions that Snapchat actually tracks if someone visits the store and uses their filter, and then also tracks which of their friends who saw the filter also visited the store. This article also mentions the issue of privacy, and how apps that are free, are often compensated by gathering the users personal data.

Visual frames connected to a GPS location are a hit — and make money.

This article introduces the idea that geofilters are not just for big companies. Anyone can create their own custom geofilter to fit what they want to portray. With custom geofilters starting at five dollars, most people can set up their own geofiter very easily.

Geofilters can be a great way to enhance your marketing strategy.

This article from Forbes dives deeper to explain how exactly companies could and should use geofilters. This article notes things like using geofilters competitively, by not only setting up a geofilter in the companies own space, but also setting one up in their competitors space. An example of this would be if a Forever 21 not only published a filter ion their own block, but also two blocks over where theres a H&M. This introduces the idea of owning a space.

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