Geonomics

Discover population demographics, real estate value, and lifestyle segmentation with Census maps. Get insights into your target market for better decision-making

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Population Demographics: Understanding the Power of Demographic Maps

In today's rapidly changing world, understanding population demographics has become increasingly crucial for various fields, ranging from urban planning and market research to public policy and healthcare.

Demographic maps, in particular, play a pivotal role in visualizing and comprehending the intricate patterns and characteristics of populations in specific regions. They provide valuable insights into factors such as age, gender, ethnicity, income, education, and much more, allowing us to make informed decisions and predictions. In this blog post, we will delve into the significance of population demographics and explore the power of demographic maps in the emerging field of Geonomics.

Population demographics refer to the statistical data that describes the composition, distribution, and trends of a population. By analyzing demographic information, researchers can discern crucial details about a population's social, economic, and cultural aspects. This data is derived from census surveys, national databases, and other reliable sources, and is often organized and presented using demographic maps.

Demographic maps visually represent complex data by utilizing colors, symbols, and spatial elements to convey information effectively. They can be created at various scales, ranging from global and national levels to regional and local areas. Demographic maps provide a snapshot of a population's characteristics in a particular location, enabling us to identify trends, disparities, and opportunities.

One of the primary applications of demographic maps is urban planning. By analyzing population demographics, city planners can understand the distribution of different age groups, income levels, and ethnicities within their jurisdictions. This information helps them design infrastructure, allocate resources, and implement policies that cater to the specific needs and preferences of the population. For example, a demographic map might reveal an aging population in a certain neighborhood, prompting the construction of senior-friendly facilities and services.

Moreover, demographic maps are invaluable in market research. Businesses rely on demographic data to identify target markets, understand consumer behavior, and make informed marketing strategies. By examining demographic maps, companies can pinpoint areas with high concentrations of their desired customer base. For instance, a luxury car manufacturer might use demographic maps to identify neighborhoods with high-income residents, enabling them to focus their advertising and sales efforts effectively.

In the realm of public policy, demographic maps aid decision-makers in formulating effective social programs and policies. By examining the distribution of income levels, education levels, and other social indicators, policymakers can identify areas that require intervention or investment. For example, a demographic map highlighting areas with low education levels can guide policymakers in implementing targeted educational initiatives to improve literacy rates and provide equal opportunities.

Demographic maps also play a crucial role in healthcare planning and resource allocation. By analyzing population demographics, healthcare providers can identify areas with high concentrations of certain age groups or specific health needs. This information can inform the placement of medical facilities, the allocation of resources, and the development of tailored healthcare programs.

As technology advances, Geonomics, the fusion of geography and genomics, is emerging as a powerful field that combines genetic data with demographic information. By integrating genetic data into demographic maps, researchers can gain insights into population health, genetic diversity, and disease susceptibility. This interdisciplinary approach allows for targeted healthcare interventions, precision medicine, and improved public health outcomes. In conclusion, population demographics and demographic maps are essential tools for understanding the characteristics and dynamics of populations. They empower various fields, such as urban planning, market research, public policy, and healthcare, to make informed decisions and predictions. Demographic maps provide a visual representation of complex data, allowing us to identify trends, disparities, and opportunities. As we delve further into the realm of Geonomics, the integration of genetic data with demographic maps will unlock new frontiers in understanding human populations and improving our collective well-being.

Read also "Unveiling the Power of Population Demographic Reports"

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Discover population demographics, real estate value, and lifestyle segmentation with Census maps. Get insights into your target market for better decision-making.

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Population Demographics: Understanding the Data

Population demographics is the study of the characteristics of a population, such as age, sex, race, ethnicity, education level, income, and occupation.

The data can be used to understand the makeup of a population and how it is changing over time. Population demographic reports are a valuable source of information for businesses, governments, and other organizations. These reports can help to identify market opportunities, target marketing campaigns, and develop policies that are responsive to the needs of the population.

The Importance of Population Demographics

Population demographics is important for a number of reasons. First, it can help to identify market opportunities. By understanding the age, sex, race, ethnicity, and income of a population, businesses can identify products and services that are in demand.

Second, population demographics can be used to target marketing campaigns. By targeting their marketing messages to specific demographic groups, businesses can increase the effectiveness of their campaigns.

Third, population demographics can help to develop policies that are responsive to the needs of the population. For example, governments can use population demographic data to develop policies that address issues such as poverty, education, and healthcare.

How to Use Population Demographic Reports

There are a number of ways to use population demographic reports. Here are a few examples:

Identify market opportunities: Businesses can use population demographic reports to identify market opportunities by looking for groups of people with similar needs or interests. For example, a business that sells baby products might target families with young children.

Target marketing campaigns: Businesses can use population demographic reports to target their marketing campaigns by tailoring their messages to specific demographic groups. For example, a business that sells clothing might target its marketing messages to young adults.

Develop policies: Governments can use population demographic reports to develop policies that are responsive to the needs of the population. For example, a government might use population demographic data to develop policies that address issues such as poverty, education, and healthcare.

Where to Find Population Demographic Reports

There are a number of places where you can find population demographic reports. Here are a few examples:

Government websites: Many governments publish population demographic reports on their websites.

Non-profit organizations: Some non-profit organizations also publish population demographic reports.

Commercial research firms: There are a number of commercial research firms that sell population demographic reports.

Conclusion

Population demographics are a valuable source of information for businesses, governments, and other organizations. By understanding the data, these organizations can make better decisions about how to market their products and services, develop policies, and allocate resources.

If you are interested in learning more about population demographics, there are a number of resources available online and in libraries. You can also contact government agencies, non-profit organizations, and commercial research firms to request population demographic reports.

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Discover population demographics, real estate value, and lifestyle segmentation with Census maps. Get insights into your target market for better decision-making.

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Understanding Population Demographics: Key Insights from Population Demographic Reports

Population demographics play a crucial role in understanding the composition, trends, and characteristics of a population.

By analyzing population demographic reports, researchers, policymakers, and businesses will be able to gain valuable insights that inform decision-making processes. This blog explores the significance of population demographics and highlights key findings from demographic reports.

What are Population Demographics? 

Population demographics refer to the statistical characteristics of a population, including its size, age distribution, gender composition, racial and ethnic makeup, education levels, income distribution, and more. These factors provide a comprehensive snapshot of the population's structure and dynamics. Population demographic reports compile and analyze data collected through census surveys, national surveys, and other sources to present a detailed overview of the population's characteristics.

Understanding Age Distribution: Age distribution is a fundamental aspect of population demographics. It examines the proportion of individuals across different age groups within a population. This information is vital for understanding societal needs and planning for healthcare, education, and social services. Demographic reports can reveal insights such as an aging population, youth bulges, or variations in age groups across regions, helping policymakers develop appropriate policies and programs. For example, countries with a large aging population may need to allocate resources for healthcare and retirement benefits, while those with a significant youth population may focus on education and employment opportunities.        

Unveiling Diversity: Race and Ethnicity: Population demographic reports also shed light on the racial and ethnic composition of a population. This data is crucial for addressing issues related to equity, inclusion, and social justice. By examining demographic trends, researchers can identify disparities, evaluate representation, and design targeted interventions to bridge gaps and promote diversity. For instance, demographic reports may highlight underrepresented communities that require targeted support in areas such as education, employment, and political representation. Understanding racial and ethnic diversity is essential for creating inclusive policies and fostering a society that values and celebrates its multicultural fabric.

Income Distribution and Socioeconomic Status: Another critical aspect of population demographics is income distribution and socioeconomic status. Demographic reports do provide data on income levels, poverty rates, employment rates, and educational attainment. These insights enable policymakers to develop strategies for poverty reduction, social welfare, and economic development. Businesses can also leverage this data to identify consumer segments and make informed marketing decisions.

Migration Patterns and Urbanization: Demographic reports often include information about migration patterns and urbanization trends. Understanding population movements helps policymakers plan infrastructure development, housing needs, and transportation systems. It also offers insights into cultural diversity, economic opportunities, and the impact of migration on local communities.

Conclusion:

Population demographic reports are invaluable sources of information that allow us to understand the composition, trends, and characteristics of a population. By analyzing these reports, researchers, policymakers, and businesses can make informed decisions that promote social and economic development, equity, and inclusive in diverse communities.

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Get safety insights with Crime Reports by Address and Demographic Maps. Discover the crime rates and demographic data of your area to make informed decisions.

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Lifestyle Segmentation: Unveiling Consumer Preferences and Behaviors

In today's diverse and dynamic market, understanding consumer behavior and preferences is essential for businesses to effectively target their products and services.

One powerful tool used by marketers and researchers is lifestyle segmentation, which divides consumers into distinct groups based on their attitudes, behaviors, and interests. Lifestyle segmentation is a marketing strategy that classifies consumers into distinct groups based on their shared characteristics, such as interests, opinions, values, and behaviors. It recognizes that individuals with similar lifestyles are likely to have similar consumption patterns and preferences. By segmenting consumers into smaller groups, businesses can develop tailored marketing campaigns and effectively communicate their value propositions.

Lifestyle Segmentation Variables

Lifestyle segmentation takes into account various factors that influence consumer choices and behaviors. These variables will be broadly classified in three categories:

Demographic Factors: Age, gender, income, occupation, and education level are common demographic variables that influence lifestyle choices.

Psychographic Factors: Psychographic variables delve deeper into consumers' attitudes, values, interests, and personalities. These factors include opinions, hobbies, social class, personality traits, and lifestyle preferences.

Behavioral Factors: Behavioral variables analyze consumers' past actions, such as purchasing habits, product usage, brand loyalty, and engagement with marketing campaigns.

Benefits of Lifestyle Segmentation

Lifestyle segmentation offers numerous benefits for businesses:

Targeted Marketing: By understanding the distinct needs and preferences of each lifestyle segment, businesses can tailor their marketing efforts to reach the right audience with the right message, increasing the chances of conversion.

Product Development: Lifestyle segmentation helps identify unmet needs and opportunities for innovation. Businesses can develop new products or modify existing ones to better align with specific segments' preferences.

Customer Satisfaction: By delivering personalized experiences and products that resonate with consumers' lifestyles, businesses can enhance customer satisfaction and loyalty.

Cost Efficiency: Focusing marketing efforts on specific segments allows businesses to allocate their resources more efficiently, maximizing return on investment and reducing wasteful spending.

Case Study: The Fitness Industry

Let's explore how lifestyle segmentation report benefit the fitness industry. By segmenting their customer base, fitness companies can cater to various groups effectively. For instance:

Young Professionals: This segment may prioritize convenient and time-efficient workouts. Offering flexible membership options, high-intensity interval training (HIIT) classes, and on-demand workout videos would appeal to this group.

Wellness Enthusiasts: This segment values holistic well-being. Yoga and meditation classes, organic and sustainable products, and wellness retreats would align with their preferences.

Competitive Athletes: This segment seeks performance-driven workouts and specialized training programs. Offering sports-specific training, advanced equipment, and nutrition counseling would attract this group.

Conclusion

Lifestyle segmentation is a powerful tool that enables businesses to gain a deeper understanding of their target audience, allowing them to develop targeted marketing strategies and create personalized experiences. By dividing consumers into distinct lifestyle segments based on their attitudes, behaviors, and interests, businesses can effectively tailor their products, services, and messaging to meet the unique needs of each segment. This not only increases the chances of attracting and retaining customers but also enhances customer satisfaction and loyalty. In an increasingly competitive marketplace, lifestyle segmentation has become an indispensable approach for businesses seeking to stay relevant and connect with their target audience in a meaningful way.

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Discover population demographics, real estate value, and lifestyle segmentation with Census maps. Get insights into your target market for better decision-making

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Understanding the Population Demographics of the USA

The population demographics of the United States of America (USA) are complex and diverse, reflecting the country's history of immigration and cultural diversity. Understanding the demographics of the US population is important for policymakers, researchers, and anyone interested in the social, economic, and political trends that shape American society.

The population demographics in USA have been changing over time. The USA is a country that is known for its diversity, and this diversity is reflected in its population demographics. In this blog post, we will explore the population demographics of the USA, including its age structure, racial and ethnic composition, and immigration patterns.

Age Structure: The age structure of the US population has been changing over time. As of 2021, the US population is aging, with the median age being around 38 years. In the past, the US had a younger population, but due to factors such as declining fertility rates and increasing life expectancy, the population is now aging. In 2020, about 16% of the US population was aged 65 or older, and this number is expected to increase in the coming years.

Racial and Ethnic Composition: The racial and ethnic composition of the US population is diverse. As of 2021, the largest racial group in the US is white, making up about 60% of the population. The second-largest group is Hispanic or Latino, making up about 18% of the population. African Americans make up about 13% of the population, while Asians make up about 6% of the population. The remaining 3% of the population is made up of people from other racial or ethnic groups.

Geographic Distribution: The US is a large country with a diverse geography, and the population is distributed unevenly across its states and territories. As of 2021, the most populous state in the US is California, with over 39 million people. Texas is the second-most populous state, with over 29 million people. The least populous state is Wyoming, with just over 580,000 people. The population density of the US is also uneven, with the highest population densities found in urban areas such as New York City and Los Angeles.

Gender Composition: The gender composition of the US population is almost equal, with women making up slightly more than half of the population. As of 2021, women make up about 51% of the population, while men make up about 49% of the population. However, gender composition can vary depending on age group and race/ethnicity. For example, women tend to outnumber men in older age groups due to their longer life expectancy.

Educational Attainment: Educational attainment is an important factor in understanding the population demographics of the US. As of 2021, about 33% of the US population aged 25 or older had a bachelor's degree or higher. The percentage of people with a bachelor's degree or higher varies by race/ethnicity, with Asian Americans having the highest percentage (60%) and Hispanics having the lowest percentage (17%). Education levels can also vary by geographic location, with higher levels of educational attainment in urban areas compared to rural areas.

Conclusion

The population demographics of the US are diverse and constantly evolving. As the population ages, the racial and ethnic composition of the country is also changing. Immigration patterns continue to shape the population demographics of the US, making it a unique and diverse country. Understanding the population demographics of the US is important for policymakers and researchers to develop policies that address the needs of its population.

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Insights into Social and Economic Trends: Analyzing Demographics by Neighborhood with Census Data and Maps

The population's characteristics can vary greatly depending on where it lives, and studying demographic statistics can reveal essential patterns in social and economic life.

One of the most common ways to analyze demographics is through the Census Map and Data collected by the government every 10 years, which provides a comprehensive picture of the population of the United States. This data is often broken down by neighborhood or census tract, which can help researchers and policymakers understand how different populations are distributed across different regions.

Using Census Data for Demographic Analysis

This data includes information on age, race, ethnicity, gender, income, education level, occupation, and more. The variety of geographic units, including states, cities, countries, and census tracts, breaks down census data.

Census tracts are small, relatively homogeneous geographic areas that typically have between 1200 and 8000 people. These tracts are used by the Census Bureau to ensure that data is available for smaller, more localized areas. By breaking down the population into smaller geographic units, researchers and policymakers can get a more accurate picture of the demographic makeup of a particular area.

Analyzing Demographics by Neighborhood

Analyzing demographics by neighborhood can be particularly useful for understanding the social and economic trends in different regions. For example, neighborhoods with a high percentage of young adults may have different needs and priorities than neighborhoods with a high percentage of elderly residents.

Analyzing demographic data by neighborhood can also help policymakers understand how different populations are distributed across different regions. This can be particularly important for identifying areas of the city that may be underserved by government services or that may require additional investment.

Census Maps for Demographic Analysis

One of the most useful tools for analyzing demographic data is the census map. Census maps are created by overlaying census data onto a map of a particular geographic area. This can help researchers and policymakers visualize the distribution of different demographic groups across different regions.

Census maps can also be used to identify areas of the city that may require additional investment or that may be underserved by government services. For example, a census map may show that a particular neighborhood has a high percentage of elderly residents, which may indicate that there is a need for more senior centers or other services in that area.

Using Census Data and Maps for Policy Development

Census data and maps can be used by policymakers to inform a variety of decisions. For example, city planners may use census data to identify areas of the city that are experiencing population growth and may require additional housing or transportation infrastructure. School districts may use census data to identify areas of the city with a high percentage of children and may need to invest in additional schools or educational programs.

Census data and maps can also be used to inform social policies. For example, census data may show that a particular neighborhood has a high poverty rate, which may indicate a need for additional social programs or economic development initiatives.

Conclusion

Analyzing demographics by neighborhood and using census data and maps can provide valuable insights into social and economic trends. By understanding the demographic makeup of different regions, policymakers and researchers can develop more informed policies and programs that better meet the needs of the population. With the help of census data and maps, we can gain a better understanding of the complex and diverse population of the United States.

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We provide all new, updated, and most recent Franchise Demographic Reports, GIS Technical Report, and Commercial Real Estate Reports.Click to get your reports!

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We provide all new, updated, and most recent Franchise Demographic Reports, GIS Technical Report, and Commercial Real Estate Reports.Click to get your reports!

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The benefits of commercial real estate reports

Commercial real estate is a complex and dynamic field that requires a deep understanding of the industry, market trends, and legal regulations. 

To make informed decisions, investors, lenders, and other stakeholders need access to timely and accurate information. Commercial real estate reports are an essential tool that provides this information.

What are Commercial Real Estate Reports?

Commercial real estate reports are detailed documents that provide information about a specific property or market segment. These reports typically include data on the property's location, size, occupancy rates, lease rates, and other relevant metrics. They can also include information on market trends, legal regulations, and other factors that may impact the property's value.

Types of Commercial Real Estate Reports

There are several types of commercial real estate reports, each designed to serve a specific purpose. Some of the most common reports include:

Market Reports: These reports provide an overview of the local real estate market, including trends in supply, demand, and pricing. Market reports can be useful for investors, lenders, and other stakeholders who are interested in understanding the overall health of the market.

Property Valuation Reports: These reports provide an estimate of a property's value based on various factors, including location, size, and condition. Property valuation reports are often used by lenders to determine the amount of financing that can be provided.

Feasibility Reports: These reports provide an analysis of the feasibility of a particular real estate project, including factors such as zoning regulations, environmental concerns, and market demand.

Tenant Analysis Reports: These reports provide information on the tenants who occupy a particular property, including their financial stability, lease terms, and other relevant factors. Tenant analysis reports can be useful for investors who are considering purchasing a property with existing tenants.

Lease Abstracts: These reports provide a summary of the terms and conditions of a property's leases, including rent amounts, lease durations, and renewal options. Lease abstracts can be useful for investors who want to understand the income potential of a property.

Benefits of Commercial Real Estate Reports

Commercial real estate reports provide a wealth of information that can help investors, lenders, and other stakeholders make informed decisions. Some of the key benefits of commercial real estate reports include:

Improved Decision-Making: Commercial real estate reports provide stakeholders with a comprehensive understanding of the property or market segment in question, which can help them make more informed decisions.

Risk Mitigation: By providing detailed information on market trends, legal regulations, and other relevant factors, commercial real estate reports can help stakeholders identify and mitigate potential risks.

Better Negotiating Power: Armed with accurate and up-to-date information, stakeholders can negotiate more effectively with sellers, buyers, and other parties.

Increased Transparency: Commercial real estate reports promote transparency in the real estate market by providing stakeholders with access to detailed information on properties and market segments.

Conclusion

Demographic Reports are an essential tool for anyone involved in the commercial real estate industry. By providing detailed information on properties and market trends, these reports can help investors, lenders, and other stakeholders make informed decisions and mitigate potential risks. Whether you are considering purchasing a property, lending money to a borrower, or simply seeking to understand the real estate market, commercial real estate reports are a valuable resource.

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How to Conduct Market Analysis for Commercial Real Estate Investing

The key to the success of a commercial real estate investment is market analysis. Here are some tips on how to conduct a market analysis for real estate.

When you are considering investing in commercial real estate, it is obvious that you will like to do it through the Commercial Real Estate Reports for investment and might not know how to do it. There are various kinds of data out there that can or can’t be relevant to you. It should make sense to dig out the data that is relevant to you and then put some serious work into determining if the property belongs to you or not. Here is a look at some of the most essential aspects of market analysis for commercial property investment purposes. 

1. Get the market area right for the property under consideration: The very first step in the market analysis is to define the market area for the property you are considering purchasing. The market area is the immediate demography by Street Address of the property's service area. It has special relevance for the retail, warehouse, hospitality, and banking industries. The market area does largely depend on the type of property and the business that is carried out from there. In the case of a department store, the market area should be the immediate vicinity.

2. Data is being gathered: There can be multiple sources of data for any given place; be sure you get the latest data from the best, most reliable source. The data given by the government is often reliable. Moreover, there are various organizations, statistical firms, and NGOs that may have very good data and insight into a particular market. You should have to see which of these is active in the area in which you are contemplating an investment. There might be organizations or firms that will give you something but for a fee. Depending on how big your proposed investment is, you will be considered for buying data from these companies. When you are buying, you should go for the firm or company that has the most data sets:

Interest rates

Household income

Leasing figures and real estate sales

Unemployment rate

Daily Traffic Figure

Number of public schools

It is also important to see the number and type of similar businesses that already exist in the market. If there is already a department store in the market area, investing your money in a department store may not give a great return. Similarly, if there are already banks or warehouses in the market area, investing your money in similar facilities may not be a bright idea. However, this does not mean that you should avoid investing there just because there are competing businesses out there.    

There are companies that have data related to retail sales per square foot and precise rentals per square foot in any given market. They also have historical data on the supply and demand of real estate.   

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An Urban Research on Demographic Data: A Study

The survey is been held every 10 years since 1790, the Celsus is one of the most demographic surveys in the United States. Though the question asked does change over the years since 2000 were always been variables related to race, age, ethnicity, and more.

In theory, the Census Map and Data are counted on every person who is living in the United States. While there are portions of the population that goes uncounted, it will still be the closest to completing the economic and demographic data on the US population. 

There are a lot of new platforms that help to access. Full access is given from the 2010 census, and party access is from 1990 and 2000. While comparing the census data from different years, it is essential to remember that demographic definitions and other information are usually been reported differently for all the censuses that had happened.

While researching the communities it must be determined how Census areas overlay with the Demographics by Neighborhood and street to be known from everyday life. 

To do it is essential to determine the Census tracts best matches up with the community to find the Census data which is needed. The Tract boundaries shall not match up exactly with the community, so you would also need to determine if it would include portions of the tracts which do not fully include the neighborhood. If, so you will need to use a combination of Census tract maps, and street maps. 

The Census uses both common geographies like the counties, states, and places, as well as the geography that is specified with the Census. The locality-designed boundaries like the community planning areas, police beats, neighborhoods, libraries, etc, are usually ignored in the favor of the Census geography that allows for the standardized way of looking at geographies smaller than the city. The key to small areas are:

Census Blocks: It is the smallest unit of Census geography. The blocks are the statistical areas that are bounded by visible features like the street, streams, roads, and railroad tracks, and by the nonvisible boundaries, like the selected property lines and township, school districts, and county limits the short line of sight extensions of roads and streets. The census blocks are small areas, such as a block in the city bounded on all sides by streets.

Block Groups (BGs): The group of blocks or collection of blocks is usually the smallest geography for that sample data are tabulated. The ideal block group has a population that is of 1500  people with the population that is ranging from 300 to 3000 people.

Census Tracts: Census tracts are relatively permanent, small statical subdivisions of a county equivalent or a county and generally have a population size between 1200 to 8000 people, with the optimized size of 4000 people. The Census  Bureau creates the census tracts that will provide a stable set of boundaries for the statistical comparison from census to census. The census tracts occasionally split due to population growth and do merges when there is a large population decline. 

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Get Mapped Demographics Report by Street Address - Geonomics

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