Kevin Akeroyd, SVP Badgeville ENgage Seattle (Taken with Instagram)

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Lint Roller? I Barely Know Her
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One Nice Bug Per Day
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EXPECTATIONS
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Kevin Akeroyd, SVP Badgeville ENgage Seattle (Taken with Instagram)
Acres of veggies downtown (Taken with Instagram at Rogers Arena)
English Bay (Taken with Instagram at English Bay)
Ships Ahoy (Taken with Instagram at Port of Vancouver)
Catch a Ferry Here (Taken with Instagram at Aquabus Hornby St. Dock)
Viva Espana y #OCanada! Spanish is officially our #3 Language (Taken with Instagram)
Baile in the Streets Vancouver @ #Carnavaldelsol2012 (Taken with Instagram)
FlashMob Zumba (Taken with Instagram)
Dalai Lama: So, I walked into this Pizza joint and asked them to make one with everything - SRSLY! (Taken with instagram)
Thursday night with pal Matthew Pearson in San Jose Santana Row (Taken with instagram)
AT&T says that 7.6 million iPhones were activated last quarter, and 9.4 million smartphones overall were sold. Impressive numbers, but be careful.
As Eric Slivka of MacRumor notes, this doesn’t necessarily mean that 7.6 million of the 9.4 million smartphones sold were iPhones because “activated” can include older devices given away or sold through a third-party.
Still, AT&T says the “majority” of iPhone activations were of the iPhone 4S (which was new). And it’s probably safe to assume that overall, the vast majority of the activations were sales. If that is indeed the case, that means the iPhone outsold all Android phones combined on AT&T’s network.
Just like Verizon.
AT&T does say that they set a sales record for Android devices (as they did with iPhone). But they only give the vague, Amazon-like: “more than twice as many Android smartphones were sold versus the fourth quarter a year ago”.Â
AT&T’s statement reads a lot like, “we love you too Android, we just love iPhone more”.
Officer Larry Talks Monkey Jive
Can you ever trust a Robot?
What do those numbers add up to? Mobile updates. We have a bunch coming over the next few weeks.
If you have any requests, please make sure to send them to [email protected]!
Is All Gamification Bullshit?
GAMIFICATION IS BULLSHIT
My position statement at the Wharton Gamification Symposium
http://www.bogost.com/blog/gamification_is_bullshit.shtml
Hmm, lots of great responses to the Thesis "Gamification is Bullshit" - For and against. Â
I agree it is going through a "Bullshit Phase" It is so overused - not much of a game etc.
However, as a marketer, I think people miss the true potential in the process. Â I think of it as "User-Engagement" strategy rather than "Game-Strategy". Â Because, there is an explicit relationship between customers and service providers. Â It's a two-way street.
My thesis states the more engagement there is i.e. two-way street, the more value is created for both the customer and service provider.
After studying a number of apps with and without "gamification" I noticed a pattern that suggest less use in those that had passive engagement than those with more active engagement. Â
What it means to me IMHO, is the passive ones create less value to the user than the more active ones. Â
Given all this, the active user-engagement has a cost; and, any strategy that encourages more use on a freemium platform needs to benefit in some way, symmetrically, or asymmetrically. So, pro-active user-engagement is more suited for a long-term customer acquisition/retention objective. Â
So, if a strategy aims at a long-term objective that builds increasing value to the customer, how can that be a bad thing?
Please #FAIL the short-term, near-sighted abusers of the term, platform, and concept.
Have a seat childrens I’m going to tell you a story about my friend the Christmas Possum.
The popular argument nowadays is that the movie business is tanking because the majority of movies suck. But that’s not really true. Sure, many big, Hollywood movies suck. But for each of those, there are a few smaller, independent movies which are great. In fact, as a whole, I might argue that quality is better than it ever has been thanks to technology greatly driving down the cost to make a film.Â
As Ebert lays out, the actual problem is with the distribution model. That is, most movie theaters in the U.S. are set up to play only the big ticket items — and again, a good percentage of that is crap. Massive films like Avatar and The Dark Knight disguise this — but only temporarily. This year there wasn’t a film of that magnitude, so we’re seeing it.
Here’s a shocker: the theaters showing actual good movies are doing quite well.
I see a healthy number of movies myself — at least one a week, sometimes two. But I rarely go to the AMCs of the world (in fact, the only time I’ve been to one recently was to see an IMAX). I go to theaters like Sundance which pride themselves on the quality of the experience and the quality of the films they show. You buy a reserved seat and you can buy a drink for the showing. Because it’s a bit more expensive, the audience tends to be better behaved as well. It’s well worth the money.
Ebert has this exactly right and the theater industry would be wise to listen to him. But they won’t. Because next year, we’ll get The Dark Knight Rises and The Hobbit and a few other massive films. And they’ll think everything is just fine again. And they’ll keep on thinking that until they go out of business. Which will happen.