disperse

the art of push and events

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“Get Yo'd when your favorite artist posts on Soundcloud! Awesome integration by @glidepro! http://t.co/51WUAw5Y1I”

I have just had the priveldge of having one of my Yo apps features in the Yo Store within the Yo app itself.

The integration is between Yo and Soundcloud.  The user is able to search for an artist to follow on Soundcloud.  When they find the artist, they can subscribe to receive a Yo when that artist uploads a new track.  In doing so a dedicated Yo account is created.  E.g. if I wanted to subscribe to Muse, I would be subscribed to a Yo account called “SCMUSE”.

Hopefully this is the first of many cool integrations that are created and featured...

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Best practice guidelines for publishers on Yo

Based on an analysis of over 150 million Yo's and considerable amount of feedback we've received from our users, we established 2 core guidelines to help accounts optimise the subscriber's experience and maximise their engagement potential. Yo's should always be: 1. Contextual - Subscribers should always know why they received the Yo. 2. Time-sensitive - Subscribers should always know why now.

Context, context, context.  Without context, you’ll annoy the heck out of people, they’ll unsubscribe and you’ll end up shouting into the void.

These are best practices for Yo, but these apply to messaging users in general.

[getdisperse]

Yo’d myself (always fun, right?) from the Yo API!

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And more...! That’s it, I’m done now.  I just love this UI!

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More from Yo!

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Now, perhaps there is a certain bias here since the whole of Yo’s existence relies on the user having push notifications enabled, however it’s nice to see an app conscious of the fact that users might get lost - or just immediately opt out without much thought.

Have a look at the other screens posted here too - a lovely example of a simple UI, but note how some OS conventions have been overridden to keep the app “on brand”...

https://www.justyo.co/

[getdisperse]

Disperse is a product that is coming soon!

Well, here we go, the first post of many on the way to creating a product.  Obviously for the first post it has to be a link to the mailing list page.  Go there, hand over your email address and await your call to glory!