IxDA Event: Why We Fail
I attended IxDA NYC's September event last night, which was Victor Lombardi's presentation, "Why We Fail: Learning From Experience Design Failures", hosted by Rapp.
He highlighted several of the case studies from his new book of the same name.
Some things I plan on digging more into based on my notes include:
Don Norman's distinctions between Visceral, Behavioral, and Reflective design
The similarities between Lean Startup methodology and the Scientific Method: Observe, Hypothesize, Test, Analyze
It was a great talk, and was a chance for me to catch up with an old friend from the past, as Victor and I used to be colleagues together at Razorfish back in the day.
Congrats on the new book, Victor!









