hypothesis: the salt & pepper diner experiment can no longer be conducted as it stands, because everyone is now fully attuned to the opening bars of tom jonesāĀ āwhatās new pussycat?ā, classically conditioned into a fight-or-flight response. however, this experience can be replicated using 21 back-to-back plays of lou begaās 1999 hit songĀ āmambo no. 5ā³, as the general response toĀ āmambo no. 5ā³ being played twice in a row is not,Ā āhey someoneās playingĀ āmambo no. 5ā³ again,ā but rather,Ā āhey, lou begaās 1999 hit songĀ āmambo no. 5ā³ is a lot longer than i first thought.ā