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@goldcoastwebsites
JSC Constructions
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Add On Hire
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ColTech Automotive
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The Builders Alliance
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Gifts N Crystals
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Urth Skin
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Women Sharing a Home
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Bullfrog Blinds
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Enviroswim
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5 steps to enhance your Gold Coast website design
If you’re not “current” online, you’re yesterday’s news. It’s very easy to fall behind as the nature of the internet means if you aren’t immediately adapting, your website traffic will likely decline. To handle the extra workload this adds to a business owner’s schedule, you’ll need a Gold Coast website design specialist to keep your website up-to-the-minute with the latest features.
1. Keep up with Google
Google is like the god of the internet and its all-powerful algorithms have a lot to do with its deification. Google is constantly changing the goalposts when it comes to content elements, website design and the machinations of SEO. So, to keep up with these high standards, you’ll need a Gold Coast web expert to help you maneuver through the rough patches.
2. Make web browsing enjoyable
There are tools available to make webpages much more engaging to look at. Animated links, fading between pages and swiping rather than clicking are just some Gold Coast website design ideas to enhance your site. You want your website to stand out from competitors, while you want to engage readers to stay on your webpages longer with interesting, informative or fun functionality.
3. Become mobile-friendly
Searching and browsing on mobile devices is the most likely way people access the internet these days. Until recently, some developers made the mistake of producing mobile versions of websites that felt like add-ons – and the customers could tell. A positive mobile experience helps foster brand loyalty because users will remember the last time they tried to find a product or service how easy and quick it was to use your site.
4. Use video to engage users
Video is a sure way to keep people on your webpages longer. People relax when they’re being entertained and seeing a real person using a product or recommending a service can positively influence purchasing habits. People connect well with video and with modern video equipment being so readily available on smartphones and tablets, you can keep costs down even with a small production budget.
5. Integrate CTAs on every page
A Call to Action (CTA) is what converts visitors from just reading your site to contacting you and making sales. CTAs should be scattered throughout your site in optimised positions to increase conversions, which is when a customer calls you to engage your business or make a purchase. There should be a CTA on every page of your site, which is appealing to the eye and easy to use.
Stay in touch
For more ideas on Gold Coast website design, contact the team at Gold Coast Websites by calling (07) 5635 4224.
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Choosing the right domain name - Why it matters
If you’re starting a website to attract business, you need people to be able to see it. This principle is at the heart of Search Engine Optimisation (SEO) and is something most commercial websites aim for. There are many ways to do this, but one of the most effective is to choose the right domain name. This may seem rather obvious, but you’d be surprised how many business owners don’t realise the potential of a simple website address name.
Align your domain name with your brand
Most business owners want their domain name to contain the business’s brand name. Your brand name is what stays in people’s minds, and search engines recognise this. Branding needs to be consistent and reinforced whenever possible. Potential customers may forget your domain name if it doesn’t match your business name.
If you’re starting a new business, definitely choose the domain name at the same time. If the domain name you like is taken, you have time to play around on domain name sites before settling on a name for both. If you have an existing business, hopefully, the name isn’t taken, but again, you can workshop options before the final decision.
Keyword search
As well as branding, some businesses think about using keywords in their domain names. This can be helpful, but it very much depends on the individual business. People might be searching for a particular service or product, but they might be looking for something else. Locality can be a positive element to include in a domain name. Including a place name in a domain may well get extra hits and increase search engine rankings.
The risk of adding too much into a domain name is that it makes the URL too long. As a rule of thumb, the shorter a name, the better: 6-14 characters is the industry standard. It’s unlikely you’ll be able to fit the product, service and location into such a short space.
Google rewards trustworthy brands higher than keyword hits. This is just part of its mythical algorithm, and something online businesses have to contend with. There will, therefore, have to be a compromise between brand, service, locality and length. Also, as the most fitting names are often already taken, cost may play a part. Depending on how badly you want a domain name, you may be paying anywhere between $9 or $900.
Fine Balance
For more advice on domain names and how to choose them, visit us at Gold Coast Websites. Give us a call on 07 5635 4224 to contact our expert team today.
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Improve your local Gold Coast SEO
If you have a business website and you haven’t thought about search engine optimisation, you are virtually letting all your competitors take your business. Many SME business owners on the Gold Coast don’t realise SEO campaigns need to be tailored for local competition because your neighbourhood is often your most lucrative market.
Recent figures show that 78% of local searches made on mobile devices result in offline sales. This means people are searching for local businesses with the aim of buying a specific product or services then and there. This should be enough to convince you that you need to localise your Gold Coast SEO strategy for your business website.
Who’s looking locally?
Local online searches vary from general or global searches, so you need a strategy that accounts for this. Anyone can go online, order something from a supplier and have it delivered express the next day. That’s not what local searches are about. People are looking for what’s available in their province, precinct, suburb or region out of logic and convenience.
One of the many reasons people look for local businesses online is because they’re new to the area. If someone’s searching for a mechanic or hairdresser, for example, they won’t hop in the car and go looking for one. They’ll look for a nearby garage or salon online.
Many customers search for local suppliers on their mobile devices. The benefit of this is that because most people have their Location switched on in Settings, they don’t even need to type in the keyword suburb, but correct local SEO recognises your business immediately.
Take action now to reap the local rewards
There are some basic steps to improving your Gold Coast SEO campaign, which may involve extra content writing for a keyword-centric landing page. Another strategy is to claim local business listings, such as Google My Business (GMB), Yell or similar. These will ask for your NAPW (Name, Address, Phone number and Website URL). Any time your business is found online, these details will automatically appear.
Publishing company reviews online is also extremely important, as this allows customers to leave their comments. It’s better to have slightly negative recent reviews than out-of-date positive ones because search engine algorithms focus on when posts were left, rather than what they say. Also, this gives you a chance to improve customer service by positively responding to negative comments with helpful solutions, such as offering a free entrée if you own a restaurant or a product replacement if you’re in retail.
Talk to Gold Coast SEO experts
For more tips on improving your Gold Coast SEO, look up our specialist team at Gold Coast Websites or discuss your needs on (07) 5635 4224.
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Looking for a Gold Coast WordPress developer?
STILL TO EDIT! WordPress has a huge range of advantages for local businesses looking to expand their business online. Known as the world’s largest CMS (content management system), WordPress is used by roughly 25% of all websites. From its free open-source services to premium business applications, WordPress has proven it can do a lot for commercial organisations. Local small to medium business owners love the software’s flexibility and user-friendliness so, as trusted Gold Coast WordPress developer, our team can help our customers make the most of this great platform.
The most responsive websites
WordPress started out as a blogging site in 2003, so it was designed to be responsive and regularly updated. The reason the WordPress model has become so popular, while many others have failed, is because it caters to a whole range of developers and users, from the individual to large corporations. The element that remains unchanged, however, is the basic responsiveness of the WordPress format.
With its “Publish” button at the ready, WordPress can load fresh content onto your webpages in a matter of minutes. As search engines use content relevance to rank results, the more often a site is updated the better.
Another way WordPress is responsive is how it is displayed. PC screens, tablets and smartphones all require their own specific screen layout and WordPress is ideally equipped to manage these different formats. As local searches made on mobiles overtake all other types of internet enquiries, having a responsive mobile-friendly website can make a huge difference to your bottom line.
Look for local expertise
As an established Gold Coast WordPress developer, we know that local expertise is necessary to help local business. Knowledge of the market, what’s appeals to your target customers, and how to promote your site isn’t something based on global comparison. Talking to someone on your level cuts out a lot of time and money-wasting.
To maximise your website’s impact, occasionally it’s beneficial to publish fresh content to coincide with specific local events. A Gold Coast WordPress developer can detect the nuances of the local market in order to target a campaign effectively. Also, a local developer be able to customise your campaign as they go along, depending on what areas are working and which sections need more work.
For expert online help
For your own Gold Coast WordPress Developer, get in touch with us at Gold Coast Websites by giving us a call on (07) 5635 4224.
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Optimise your website for search engines
There’s a saying in the digital world about billboard advertising, which goes, “Imagine buying a billboard ad then putting it in the desert where no one can see it”. Basically, building a website, no matter how eye-catching and interesting to read, then not promoting it with search engine optimisation is sort of the same thing.
By now, most business owners know they need SEO to drive that ever-valuable traffic to their website, but there are so many more plusses for implementing a sound search engine optimisation campaign for your Gold Coast website.
Good SEO leads to an improved user experience
Search engines are like the bosses of the internet, whereby they can penalise or promote your website with the push of a button (well, a built-in automatic algorithm, that is). Search engines like Google are looking for mobile-friendly design, low bounce/click rates and high engagement, which affect how long visitors are staying on your site to have a look around. Great user experience often builds more brand loyalty and more successful sales conversions.
Ranking locally leads to increased sales
If you run a local business and are looking for local customers, search engine optimisation is critical. Without it, all the potential customers looking for your goods or services will find your competitors instead. People are out there, searching for your particular industry and if your website falls on the second page of Google, that’s a sale you most likely won’t get.
SEO boosts brand credibility
Ranking higher in search results gives the impression you’re a key player in your industry, so people look to your brand for guidance and information when they’re knowledge-seeking. Finding a good Gold Coast SEO specialist will help you rank higher on Google.
The combination of fresh content by a professional local copywriter and search engine optimisation is extremely beneficial for your website. Once a landing page is SEO-optimised you can let your web specialist take care of which keywords are the most competitive to target, while informative and helpful content further improves your reputation with online readers. The fact that the vast majority of shoppers research a product online before they buy means the double-pronged strategy of SEO and new content is a winning combination. For more information about how to optimise your website, contact the experts at Gold Coast Websites on (07) 5635 4224 or get in touch with our team for a quote.
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Professional Copywriting on the Gold Coast
If you’re a business owner with a website that’s not ranking on search engines, it may be because of substandard content on your site. Poor quality content that’s filled with spelling errors and poor grammar, or that’s written by someone whose first language isn’t English can severely penalise your position on Google. If you’re based in Australia, you need a Gold Coast copywriting service to ensure your content is written by locals for your local market.
Too busy being busy
Perhaps you know what to write but you don’t have the time to add yet another role to your list of daily duties. Wearing as many hats as small to medium business owners usually do, one headache you can do without is writing content for your professional website. This is why hiring a Gold Coast copywriting service makes sense when you look at how much time this frees up for other tasks.
Unless you’re a professional content writer, chances are you’ll sit at your desk and ponder where to begin your article. If you’re trying to write at the office, you’re likely to be constantly interrupted and exposed to the many distractions of a typical working day in your organisation. Finding a professional local copywriting service helps improve your bottom as the return on investment in time it frees up alone is worth the outlay.
The magic of the written word
Content writers can take your brand and product concepts and turn them into gold. A professional copywriter has the Midas touch with words and can create something your customers really enjoy reading. You don’t want to simply place a block of text on your website that readers struggle to get through or lose interest after the first sentence.
For the best Gold Coast copywriting service, contact Gold Coast Websites on (07) 5635 4224 to discuss your article-writing or SEO content needs and start making your content count when it comes to engaging more business via the web.
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Reliable, Secure Web Hosting on the Gold Coast
Websites rely on hosting services to make them publicly accessible. Unfortunately, hosting can also make sites vulnerable if they are not security-protected, which is a dilemma facing businesses as e-commerce increases. To navigate the pitfalls of web hosting on the Gold Coast, you need an expert team to help you out of the hard spots.
There are plenty of horror stories about how easy it is for hackers to threaten the integrity of your website. Not only this, as databases get bigger, hosting has to rely on software and hardware capable of scaling up. Ask any small business owner whether they know if their web security is up-to-date and they’re on top of the most cutting-edge IT practices and they’ll probably look at you blankly. This is definitely a job for your local web hosting specialists.
Batten down the hatches
Security is understandably a big concern for companies paying for web hosting, with client details, mailing lists and confidential information under threat from infiltration. For these reasons, a secure hosting service needs an SSL certificate. These Secure Sockets Layer files are the equivalent of padlocks on the gates of secure data and processes. If these are corrupted, the server is locked and will have to be unlocked by engineers.
While SSL certificates are the highest level of security available to commercial web services, nowadays even browser notifications have to be secure. This is reflected in the change to HTTPS addresses from the traditional HTTP in the URL. Therefore, the latest security is essential for a professional web hosting service on the Gold Coast.
Staying on top of tech trends
Retrieving data successfully, then presenting it usefully, are processes a web user is unaware of. These background operations have to be carried out seamlessly in order to function between mobiles, the cloud and various other platforms.
Servers themselves are expensive and complicated pieces of equipment. Their size has decreased considerably in recent years, but the data they hold has steadily increased in magnitude. Servers need to be regularly maintained and kept in a suitable environment. Too much heat or humidity can seriously harm them, which is why it’s often easier to hand over this type of tech responsibility to the professionals.
Physical proximity is an issue for servers, as local security means local maintenance. The less connections between a server and a client, the less chance there is of any unwanted attention in between.
Look for local help
The team at Gold Coast Websites has servers in Brisbane, Melbourne, Perth and Sydney. To find out more about web hosting on the Gold Coast, give us a call on (07) 5635 4224.
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The importance of security for your WordPress website
If you’ve created a WordPress business website, you may be thinking that’s all you need to do to enjoy the fruits of your labour and watch the customer enquiries roll in. However, in this digital age, online crime is become more prevalent. So, you can’t afford to create a website these days without taking the necessary WordPress security precautions, otherwise you may be in for a nasty surprise.
Why do hackers want to damage your site?
There are a number of reasons that hackers want to gain unauthorised entry to the backend of your website. As technology becomes more advanced and widespread, the drive to access your private information increases. Nowadays, with the popularity of online shopping and internet banking, there are limitless opportunities for hackers to try to access your accounts or steal funds via your credit card details.
Hackers will be looking for pockets and holes in your internet security, whereby they can easily slide into your unsecured WordPress website without being detected. This vulnerability scanning can end up costing you in lost funds and time. Not only will there be the required downtime to get your website back to working order using the right WordPress security, you’ll need to go over the entire site to determine how the attacks occurred and what damage needs repairing.
When a hacker wants to shut down your website, they’ll attempt to disrupt your server. They may want to take control of your computer without the use of code authorisation or they may simply need access to your computer so they can operate a botnet of ‘zombie’ computers (basically, this means to throw authorities off the scent by placing a network of obstacles in the way) so they can perform malicious actions without being easily tracked.
Like the recent strawberry-sabotage incident that affected Woolworths, if there is someone in your past who wants to harm your reputation or bottom line, your website may be vandalised. This type of hacking is usually for shock value and defacing websites is often the realm of disgruntled school students looking for vengeance on educational institutions.
The best way to protect yourself and your business is to engage professional WordPress security by contacting local web-hosting business Gold Coast Websites on (07) 5635 4224 or get in touch to discuss your needs. Your web hosting company is heavily safeguarded against attack by keeping their own servers, software and hardware up-to-date and also works behind the scenes to protect data on your website by implementing virus protection and monitoring of your site.
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