It was June of 2017 and I walked into a busy office in a busy city. It was my first day as a political campaign intern, and I could not wait to jump into the hustle and bustle of a challenging campaign! Following a brief introduction to the campaign manager and field manager, I was given my first task: set up the campaign Twitter. Not only did I have to participate in the creation of the campaign Twitter, I had to create an excel document with endless articles, captions, photos, etc. ideas to post at a minute’s notice.
The purpose of this anecdote is to explain how important social media is in terms of connecting with constituents. Some people watch the news and some people read the news paper. (Almost) everyone participates with social media. This huge rate of participation puts extra responsibility on political figures/organizations/campaigns to present themselves in a desired manner. The ability to appeal to voters, through social media, goes hand-in-hand with getting elected and making national impact. With that being said, the potential impact of social media is not something to take lightly.
