Green Star Solution

www.greenstarsolution.com www.twitter.com/GreenStarSol

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Video eTail West 2013: The Future Of Retail Richard Alfonsi, VP Global Online Sales, Twitter

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Video: Tablet Isn’t Mobile: The Next Stage In The Post-PC Revolution by Josh Himwich, VP Product, Refinery29 etail west 2013

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Top 10 Internet Trends 2013 - Mark Mahaney, Managing Director RBC Capital

Mark Mahaney, Managing Director RBC Capital, just spoke at etail west about the Top 10 Internet Trends of 2013, and here they are:

1. International Recovery...the Implications of "Less Worse" Overseas Markets

2. Mobile Materiality

3. Tablet Traction...Mobile, But Without the CPM/CPC Dilution

4. Facebook Ubiquity..What 1B Served Means...

5. Online Video Rampup..and The Migration of TV Ad Budgets

6. Same Day Delivery Surge...The Net Coming To a Doorstep Near You

7. Local Internet Adoption...The Final Frontier

8. Cloud Computing Critical Mass

9. Alternative Payments Rollout

10. The Cash Pileup...Implications for M&A And (Hopefully) Cash Returns...

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Here's a great International app revenue trend article. "In the final quarter of 2012, both the iOS App Store and Google Play had strong increases in app revenue over the previous quarter. From Q3 to Q4, Google Play app revenue doubled [1], while iOS App Store revenue grew by about one-fifth. Even though Google Play had a higher growth rate, the iOS App Store gained more in absolute revenue, given its larger revenue base. The iOS App Store gain also was driven in large part by a record December. Closing out the year, Apple remained the leader in app revenue, earning over three-and-a-half times that of Google Play in December 2012." http://blog.appannie.com/app-annie-index-january-2013/

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Join Us Dec 5: Digital Marketing Strategy Webinar: Outline a Strategy to Ensure Optimum Media Mix Spend & Learn Which Metrics Drive Success

Digital Marketing Strategy Webinar: Outline a Strategy to Ensure Optimum Media Mix Spend & Learn Which Metrics Drive Success Presenter: Leslie Petry, Director Product Marketing Aggregate Knowledge 

Register on Eventbrite: http://lesliepetryidc.eventbrite.com/ 

Topic: Can you easily explain your digital marketing strategy and how you plan to meet your key metrics/goals?

  If not, this webinar is for you! Marketers are always challenged with demonstrating real results from their media budget spend and this session will help you come up with a plan. Leslie will discuss how marketers can outline a strategy to ensure optimum spend across their media mix along with understand which metrics drive success...and how to prove it.  Have another meeting at the same time - No worries! All Registrants receive the Webinar Recording (A Huge Bonus)

About Leslie

Leslie Petry brings over 15 years of experience in technology and marketing. Currently, Leslie is Director of Product Marketing at Aggregate Knowledge, a leading media intelligence company that enables marketers to increase sales, customer relationships, and media spend efficiency. A strategic marketing veteran, Leslie has held management positions at Hara Software, National Semiconductor and Zoran Inc. where she led marketing strategy, product positioning, and go to market efforts across various technologies and verticals. Leslie holds both Masters and Bachelors degrees in business from Pepperdine University. Register on Eventbrite: http://lesliepetryidc.eventbrite.com/  

* Webinar Twitter Hashtag is: #greenstardigital

* Webinar url will be sent to all attendees 1 week before the event 

* Follow on Twitter @GreenStarSol

* Can't attend in person? Eventbrite Registrants will receive the Webinar Recording Url

* Like on Facebook and share with friends/colleagues to join the discussion!

* Webinar Pinit!  Register on Eventbrite: http://lesliepetryidc.eventbrite.com/  

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Bloomberg: The Social Web Means Business & Sept 12 Webinar

The Social Web Means Business

by Green Star Solution A Bloomberg article about How Zappos has created a new e-commerce site with Pinterest describes how the emergence of the social web means business, and is not only impacted by electronic and mobile commerce but by social commerce. Digital commerce and online customer behavior are changing rapidly now that the typical shopping experience has moved beyond traditional brick-and-mortar and Internet sites to include evolving and expanding digital platforms - Facebook, Twitter, Blogs, YouTube, and Pinterest. The online shopping experience has been enhanced with localization, personalization, instant price comparisons and reviews along with 24/7access via iPad/Tablet, mobile and computer devices. Social sharing indicators are reflecting positively on e-commerce sales, and as online sales continue to rise, retailers and e-tailers will focus their digital social efforts, driving competition and vying for customers’ attention, purchases, and engagement.

With savvy use of technology, data management and customer service, the shopping process will become more streamlined. How we shop, buy and share will change exponentially as more information is leveraged to feature products in creative ways and define what we, our family/friends and others “like”, “tweet”, “pin” and “pinpoint".

As digital commerce emphasizes ease and security, shoppers will have more options and benefits to score the next deal and find.

Speaking of great deals, Green Star Solution is offering FREE REGISTRATION on September 5, 6, and 7 to attend the International Digital Commerce Social Media Webinar and Q & A on September 12, 2012 with Rob Harles, Global Head of Social Media for Bloomberg. Rob will give you a detailed perspective and answer audience questions on: * How to Get Social Media into Large B2B Institutions * How to Build Audiences * How to Generate Real Value in Social Media * How to Tie Together Strategy & Tactics 

This exclusive offer is in honor of Labor Day and to the social and economic accomplishments of all Workers. Now is the time to tell your business colleagues and associates to register September 5, 6, and 7 to get FREE REGISTRATION.

REGISTER HERE.

BONUS: If you can't attend, all Webinar Registrants will receive a copy of the recording. Ask Robert your question now: Want to get your Question on the List now for Robert to Answer? Ask it on Facebook and we'll ask him September 12. Webinar Twitter Hashtag is: #greenstardigital
 Twitter: @greenstarsol
 Facebook: www.facebook.com/greenstarsoluton
 For details: www.greenstarsolution.com/training.html

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Webinar Recording: Tony Ventrice, Badgeville

Did you miss our Green Star Solution Training Webinar with Tony Ventrice, Badgeville where he talked about the basics of what needs to be considered when Building a Gamification Program? 

He discussed overall goals, game dynamics used, implementation examples, user experience advice, and each step of the Gamification process. You can access the Webinar Recording Here.

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Article: Future of Retail: Showrooming & ShopSavvy's CEO Webinar May 23

Here's a great article on the Future of Retail: Showrooming featuring ShopSavvy's Mobile Shopping Research! http://shopsavvy.mobi/2012/04/30/the-future-of-retail-showrooming/  Sign up for the Wed May 23rd Webinar w ShopSavvy's CEO  for the opportunity to ask him your questions! Sign up at http://johnboydidc.eventbrite.com/

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May 23 Webinar Conversation: John Boyd CoFounder ShopSavvy: Future of Mobile Shopping and Payments

Join us Wednesday, May 23 from 10am-11am PT for a Webinar Conversation and Q&A with John Boyd, co-founder of ShopSavvy. Register on Eventbrite http://johnboydidc.eventbrite.com

As the No. 1 mobile shopping app with 20 million downloads and a recent $7 million funding round led by Facebook co-founder Eduardo Saverin, ShopSavvy is paving the way for the future of shopping. 

John will give you his detailed perspective and answer audience questions on where shopping is going as it goes mobile, current trends, future of shopping, payment and local retail. Have another meeting at the same time - No worries! All Registrants receive the Webinar Recording (A Huge Bonus)

Register Now and learn about the future of Mobile Shopping and Payments.  Ask your Question to John NOW on Facebook.

John is the co-founder and COO of ShopSavvy. He has been a founder or early employee of three technology startups, all three of which achieved successful exits. Previously, John Founded BCN, which was sold to T-Mobile for $140 million plus in 2001. John was an early employee at wireless startup Omnipoint (now T-Mobile) and WNP Communications (sold to Craig McCaw). John has served in functional areas including business development, strategic marketing, strategic positioning, operations, finance and as a founder.

John also has several years’ experience as a Venture Capitalist for an institutional firm with over $1 billion under management and as an individual investor. John has invested and worked with companies across multiple sectors including wireless, enterprise software, supply chain, communications, energy and e-commerce. John has served on the Boards of eRealty and Factory Logic software, as well as several companies across multiple technology sectors.

As a strong believer in the importance of public service, John spent several years in economic policy for the White House and the US ITC. John earned an MBA from Columbia University in New York City. John's B.A. is in international studies and economics.

* Webinar Twitter Hashtag is: #greenstardigital

* Webinar url will be sent to all attendees 1 week before the event 

* Follow on Twitter @GreenStarSol

* Can't attend in person? Eventbrite Registrants will receive the Webinar Recording Url

* Like on Facebook and share with friends/colleagues to join the discussion and keep updated on the latest news and updates!   Register on Eventbrite: http://johnboydidc.eventbrite.com 

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May 2012 e-commerce Trendwatching Stats

Here are some great May 2012 ecommerce Trendwatching.com Stats & Four Themes:

- US e-commerce sales will grow 62% by 2016, to USD 327 billion (Source: Forrester, February 2012).

- European e-commerce sales will grow by 78% by 2016, to USD 230 billion (Source: Forrester, February 2012).

- Brazilian e-commerce sales will grow 21.9% in 2012 to USD 18.7 billion (Source: eMarketer, January 2012).

- Chinese e-commerce sales were CNY 780 billion (USD 124 billion) in 2011, an increase of 66% from 2010. E-commerce is expected to rise from 3% of consumption to 7% by 2015 (Source: IDC, March 2012).

- India’s e-commerce market is expected to grow to USD 70 billion by 2020, from just USD 600 million in 2011 (Source: Technopak Advisors, February 2012).

- Indonesian e-commerce sales are forecast to grow from USD 120 million in 2010 to USD 650 million by 2015 (Source: Frost & Sullivan, February 2012).

Four Themes:  1. E is for Everywhere - (e)commerce is always just a click (or a point, tap, swipe) away. 2. M(Etail) - shift towards more personal recommendations (from real people if not other consumers), along with ever more personalized products and services.  3. E(asy) Commerce - anything that is bought, will be bought online too. 4. Oh What a Wonderful Web - collaboration, accessibility, reach, transparency and shareability.

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What Questions do you have for Tony, Senior Game Designer Badgeville at our Wednesday April 18 Webinar? http://www.greenstarsolution.com/training.html

Join us!

Tony Ventrice, Senior Game Designer at Badgevillle is a lifelong game designer with a knack for applying game-design techniques in emerging markets. From mobile, to Facebook, to Gamification, his successful, award-winning designs have taken him to industry leaders and innovators including Namco, Smule, Zynga and Playdom. He has helped design popular social and mobile games including Zynga Poker, Mobsters 2, and I Am T-Pain. Tony is a sought-after speaker and author on game design. Badgeville provides a sophisticated and flexible suite of SaaS solutions to measure and influence user behavior. Over 150 clients rely on Badgeville's Behavior Platform to increase loyalty, conversions, lifetime user value, engagement and productivity in customer and employee-facing web and mobile experiences. With Badgeville, clients experience a 20 percent to more than 250 percent increase in these key business objectives. Badgeville's global client roster includes Samsung, Deloitte, Dell, eBay, Universal Music, NBC, Chesapeake Energy, Recyclebank, The Active Network, and CA Technologies. Register Now on Eventbrite for the April 18 Webinar. 

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Register Now on Eventbrite. Tony Ventrice—Senior Game Designer, Badgeville will talk about the basics of what needs to be considered when Building a Gamification Program. From overall goals, to the game dynamics used, implementation examples, and user experience advice, he will touch briefly on each step of the process:  What is Gamification? Principles: Loyalty - Reputation - Growth Features: Behaviors and Record-keeping - Achievements - Missions -  Tracks - Units - Leaderboards - Repeatability - Timeframes; Metadata and Context - Conditional Logic        ‘bad’example - ‘good’ example Advice: First Priority is User Experience - Balance Engagement - Creativity  Have another meeting during the Webinar? You can still register on Eventbrite, and the Webinar Recording will be sent to you.   Register Now on Eventbrite.

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eTail West Panel What's Coming 2012 (Feb 2012) "What's Coming:" Understand Emerging And Current Retail Trends Impacting Your Business Video/Article by Mary Vincent www.greenstarsolution.com www.twitter.com/MaryVincent I think this Panel was one of the best at eTail West 2012. I suggest you view the full video to see the depth of insight here.

One of the best quotes mentioned was a Gartner Group quote stating that by 2017 a CMO will spend more on Technology than a CIO. The Panel Participants were: Ajay Agarwal, Managing Director, Bain Capital Ventures Dana Settle, Founding Partner, Greycroft Roger Lee, Partner, Battery Ventures Scott Jacobson, Partner, Madrona Venture Group

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Win a Webinar Ticket to our International Digital Commerce Series March 28. All you need to do is 'like' our Facebook Page, and we'll choose a winner by March 20. Good Luck! :)

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