Best Buy - consumer electronics vending machine.

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Product Placement

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@gregforsyth
Best Buy - consumer electronics vending machine.
The new Chevy Corvette - zero to empty tank in about 20 kms I suspect. Also, basically a mobile wi-fi hotspot, allowing up to 7 devices to connect.
LEGO DEATHSTAR!! Soon to be discontinued. Still not buying it Connor.
Makerbot Replicator II - one for the Star Trek fans.
The future of telecommuting. Actually had a conversation with this guy.
sxsw day 2 - the surveillance industrial complex, embeddables and the renaissance of science
OK. Today left me feeling a bit weirded out. The live interview with Julian Assange turned very quickly into a monologue due to an epic Skype fail (he couldn’t hear the poor presenter from The Barbarian Group) and had to rely on painfully typed questions. Ever tried to type in front of a meeting? You should try in front of an audience of 3500…
There is no doubt he is an extremely intelligent, articulate and passionate man. He has a point of view about the power of the state (surveillance industrial complex) and the power of digital to challenge injustice and in some instances bring justice to those previously denied it.
It was a very odd keynote in many ways (did I mention the Skype #fail). Firstly because he’s an Australian cypherpunk, convicted hacker and now global whistle blower. Secondly because he’s an entrepreneur. That’s right, he described wikileaks as a media company - one that had maintained it’s staffing and revenues despite the onslaught of the state department, the CIA and the NSA.
The thought had never entered my head until that moment and it still doesn’t sit very well with how he, and wikileaks, have been portrayed by the media.
Two things of note for me out of the session (you can read a report on it here: http://venturebeat.com/2014/03/08/julian-assange-to-sxsw-crowd-even-billionaire-pierre-omidyar-sees-that-theres-no-real-liberty/ ).
How insular have we become about “digital” when we are faced with the trials of delivering comms for clients. It has come to define digital for us. The truth is very different. Fundamentally it is changing the face of geo-politics at a rapid pace. It is upending not just industries like communication, but also governments and their less than transparent ways. The irony is that the the brands we deal with are probably more transparent than our governments.
One of his key points was that the NSA was caught off guard in terms of their PR response. Their previous strategy was to deny the existence of the organisation - No Such Association, or so the joke goes. Clearly when Snowden leaked the NSA documents, the ability to deny the existence of the NSA disappeared - effectively leaving them speechless about what to do next. Assange credits this with helping to create the global backlash we’ve seen and in his words, wikileaks was able to outmanouver and defeat them. At least in terms of getting Snowden away to Russia…
By the end of the keynote I started to feel kind of uncomfortable. This was pretty heavy left leaning stuff for an interactive conference - dare I say it, particularly in the States. I couldn’t help wondering at one point if all our photos had been taken by some hidden übercamera and filed away in a NSA database somewhere, tagged “sympathiser”.
Moving on from being watched all the time, I though some light relief might be in order. Time to talk about embedded nanotech inside your body. Sounds like something out of an Iain M Banks (RIP) or Alister Renyolds novel - but apparently it’s not that far away.
Teams at Google are currently working on implantable screens embedded in contact lenses, and others on flexible microsensors that can tell your blood glucose levels and other key medical statistics.
Apparently this stuff is child’s play with what is really coming down the line. I sat through a Future 15 session (think 15 minute brain fry for the good ones) hosted by a 20 yr old who was talking about genetically targeted nanobots like, we’d discuss the weather. Going under the catchy name of bionanotechnology, he is proposing that we sequence the genetic structure of your individual disease (cancer in this case), develop a genetically targeted nano toxin attached to a binding protein and let them loose in your body. The protein is specifically looking for a exact genetic sequence and is able to move in and out of cells, causing cell death in the infected ones, moving on without harming non-infected ones. By doing this, he hopes to be able to create non-toxic cancer treatments that work even if the disease has metastasised.
All of it powered by phenomenal digital computation power.
Dr Neil deGrasse Tyson is probably the world’s most famous Astrophysicist - and definitely a renaissance man. He’s also the guy that killed Pluto’s status as a planet. He is also hugely entertaining and this was a great keynote, with the audience laughing and getting into his showmanship throughout the hour and a quarter. If you have Sky (and NatGeo channel he is the new face of legendary science show Cosmos which is launching shortly).
If you interested a bit of a writeup is here.
Some very insightful moments about what science really is, how to embrace curiosity and why it keeps you young. His purpose in life appears to be challenging people to think rationally and scientifically with an open mind. He said that he thought that the tide had turned in sciences favour again, and that we were truly headed into a new renaissance.
Adam Savage is on in a keynote shortly echoing the same thoughts, arguing that the distinction between art and science is misunderstood and false. It promises to be a compelling keynote as well.
Looks trustworthy.
Cookies print out in real-time #sxsw #eatthetweet
OREO's touchscreen Twitter trend chooser. Mashup the trends #sxsw #eatthetweet
OREO's latest digital promo #sxsw #eatthetweet
Cartamundi - physical and virtual interactions worth checking out.
The RackSpace trade show stall. These guys host a heap of our client sites.
3D printed shoe. High fashion perhaps, comfort not so high I suspect.
sxsw day 1 : digital driving deep global cultural change, artificial intelligence & the value of your data
First day of conference is pretty causal for me - time to get oriented to how it all works. There is so much great sounding stuff on that you simply have to get over the fact that you can't see it all. I missed the Playstation Data Visualisation session I really wanted to see, simply because I was a mile from where the session was on, and found out 5 minutes before hand. Gutted in a geeky kind of way. An old Uni friend who has been 3 times before said "pick the one thing you really want to see and make sure you do, everything else is a bonus". With that in mind I camped out in Ballroom D of Austin Convention Centre an hour and a quarter ahead of time for the Google session. Good thing too because in a football field sized venue, there was standing room only by the time it kicked off. There is a good summary of the discussion at http://readwrite.com/2014/03/08/google-sxsw-eric-schmidt-internet-social-change-internet-privacy and probably a podcast around somewhere too if you dig about (can't find it myself yet so might not be released until after sxsw). One astounding statistic from the discussion - up to 2 billion more people will join the internet using smartphones in the next 5 years. This effectively gives the developing world access to the same information we currently enjoy and threatens to change cultures, social structures and governments across the developing world. Expect to see reactive governments regulate and oppress even further. Iran is already planning to sensor and cut out anything they disagree with by turning their internet into a giant state controlled extranet instead. Interestingly Eric Schmidt mentioned that there were fundamental changes happening to the internet structure over the next decade that would prevent this Balkanisation of the internet. I suspect this might be hardware based, similar to some of the innovations that are coming out of Intel which protect privacy better - particularly after the NSA scandal. I think that something like Project Loon which has been testing in Canterbury could give the freedom of information to millions in the next short while. Speaking of freedom, there is definitely a theme about personal privacy, security from snooping as well as the value of your personal data emerging here. A number of the sessions - not just the google one - touched on this in one way or another. I saw an anthropologist from Intel (yeah, crazy I know) talk about the changes that were happening to our societies because of the way we have embraced the freedom of information on the net. This is having a trickle down effect to our offline lives as well, and two concepts in particular jumped out for me. The first is "data permanency" which I tweeted about the other day. Effectively what these guys from Google, Intel, Facebook et al are saying is that *everything* you put online is public (even those of us with locked down Facebook accounts can be viewed with the right legal process). Hardly surprising, but in the context of what some people post, kind of scary. Imagine a near future where we judge our politicians on their social graph - who they follow, what they like, who their friends are and what they post across the social web. It is already happening to citizens in Syria, executed because of stuff friends post that turns up in their timeline. I expect tomorrow will deep dive into this with the cross live to Julian Assange in the Ecuadorian Embassy in London. The other impact of this is that people are starting to wake up to the value of the data trails they are leaving all over the web. The NSA snooping scandal has brought this data privacy into sharp focus. Eric Schmidt was challenged on the fact that Google monetises people's behaviour - the commenter trying to lump Google in with the NSA. He was very clear in his response, "we like providing free services, that is the value exchange". Reading between the lines - if you want to monetise your own data, be prepared to pay for services that are currently free. The other concept is "radical transparency" - the kind of warts and all view of the world which can now be uncovered through the data being left behind. This again is having a wider social impact where people now expect that, just as they can see online, interactions in the real world will be able to be examined for authenticity. Brands had better have their multi-channel story straight as online knowledge starts to impact offline interactions more and more.
Austin's tallest building serves as a convenient beacon for Austin's best coffee @caffemedici
Julian Assange live from the Ecuadorian Embassy in London at #sxsw featured speaker
Ballroom D - Austin Conference Centre. About the size of a football pitch. The screens are at least billboard size :)