A longtime Glenview, IL, resident, Gregory Butz has worked in the advertising and marketing industry for more than two decades. He serves as managing director and vice president with the independent digital marketing firm Wire Stone and engages with leading global brands such as Apple, HP, and Jim Beam. Gregory Butz previously worked for Salesforce, where he emphasized holistic business assessment in finding sustainable revenue growth pathways. He set in place a dynamic customer-success marketing team for the central region. Mr. Butz’ past experience includes a position with PepsiCo in Chicago as the senior marketing manager for the Quaker Foods and Snacks lines. His achievements included the creation of a multi-lifestage, youth-focused global Quaker Life platform. He helped develop a product development framework that encompassed snacking, breakfast, and non-traditional segments. Mr. Butz developed three innovation patents while at PepsiCo that presented solutions to small-format restaurant beverage cooling needs. Active in the Glenview community, he supports the Boys and Girls Club of Lake County.
Glenview, IL-based Gregory Butz is the former vice president of Wire Stone in Chicago, IL. Gregory Butz resides in Saratoga Lane in Glenview and is an executive at Serta Hoffman Estates. He is interested in adtech solutions.
The term adtech refers to the technology that enables programmatic ad buying and selling. All demand-side platforms, ad exchanges, and supply-side platforms are covered in…
Voice Recognition Drives Device-Agnostic Customer Service
Voice Recognition Drives Device-Agnostic Customer Service
A branding and advertising executive residing on Saratoga Street in Glenview, IL, Gregory Butz has informed strategy at companies such as Razorfish. A particular area of focus for Gregory Butz is defining digital convergences that are reshaping consumers’ daily lives.
As reported in Forbes, one critical convergence taking place is between artificial intelligence, customer assistance, and the use…
How Channels Prioritize Advertisements in Performance Marketing
How Channels Prioritize Advertisements in Performance Marketing
A board member of the Boys & Girls Club of Lake County in Illinois, Gregory Butz of Glenview a the former managing director of Wire Stone. Currently residing in Saratoga Lane in Glenview, IL, Gregory Butz has driven innovation process for several new products, and is experienced in various performance marketing techniques.
Performance marketing is a generic term for online marketing and…
Boys & Girls Club of Lake County Prepares Youths for College
Boys & Girls Club of Lake County Prepares Youths for College
Boys and Girls Clubs of America
Image: bgca.org
During his time as an executive at the Wire Stone marketing firm in Chicago, Gregory Butz of Saratoga Lane in Glenview, IL, created digital-advertising campaigns for major companies. Gregory Butz currently serves a board director for the Boys & Girls Club of Lake County.
The club sponsors several programs to boost sagging high-school graduation…
Transformative Uses of Voice and AI in Delivering Customer Value
Transformative Uses of Voice and AI in Delivering Customer Value
A Glenview, IL entrepreneur who resides on Saratoga Street, Gregory Butz has extensive experience in branding and advertising. Focused on industry trends, Gregory Butz has a background in Glenview, IL, that includes working at the tech firm Wire Stone. He has particular interest in the innovative ways in which marketing and technology are converging.
A resident of Saratoga Lane in Glenview, IL, Gregory Butz joined Serta as the vice president of marketing in 2016. Prior to that, he functioned as the vice president and managing director of Wire Stone in Chicago. Beyond his professional activities, Gregory Butz enjoys staying physically active in and around the Glenview, IL area. He has run three half…
Glenview, IL, resident Gregory Butz is the vice president of marketing at Serta and former vice president and managing director for Wire Stone in Chicago. Beyond his professional activities, Gregory Butz prioritizes a healthy, physically active lifestyle. He has run in various events in the Glenview, IL, region, including the Chicago Marathon.
Boys & Girls Club of Lake County Receives $20,000 Grant
Boys & Girls Club of Lake County Receives $20,000 Grant
Boys & Girls Club of Lake CountyImage: chicagotribune.com Gregory Butz of the Saratoga Lane area of Glenview, IL, serves as vice president and managing director of Chicago-based Wire Stone, an independent digital marketing agency. Outside of work, Gregory Butz is active in a number of charitable activities and serves as a member of the board of directors of the Boys & Girls Club of Lake County,…
2016 Chicago Cubs Reach 40 Wins Faster Than Any Team in 15 Years
Gregory Butz, a marketing professional residing on Saratoga Lane in Glenview, IL, has over two decades of experience promoting some of the world’s top brands. In his free time outside of his work at Wire Stone, Gregory Butz supports his kids’ athletic pursuits in the Glenview, IL, area and enjoys taking his family to nearby professional sporting events. He follows all local teams, including the Chicago Cubs.
A favorite to win the 2016 World Series title, the Chicago Cubs currently have a winning percentage over .700 and are currently on track to chalk up 116 wins this season. After cutting down the Phillies in a 6-4 victory on June 6, the team grabbed their 40th win and became the fastest club to win 40 games since the 2001 Seattle Mariners, a team that finished with an impressive 116-46 record.
The Cubs are now working to extend their 10-game lead in the National League Central Division and will look to carry this early momentum through the remainder of the season. Many sports enthusiasts believe that the Cubs, with their excellent pitching and hitting numbers, have the potential to beat the 2001 Mariners’ record and become the first team in major league baseball history to win 117 or more regular-season games.
Veteran marketing professional Gregory Butz from Saratoga Lane, in Glenview, IL, is vice president and managing director at Wire Stone. When not working, Gregory Butz attends the various sports activities of his two young sons in the Glenview, IL, area.
Parents play an important role in their children’s sports activities. The National Federation of State High School Associations (NFHS), founded in 1920 and based in Indiana, has spearheaded the growth of education-based interscholastic sports activities. Its various sports program initiatives reach more than 11 million students. The NFHS recommends the following tips to parents whose children engage in sports:
1. Make your love and support unconditional and never contingent on performance.
2. Support your children in different ways, such as by listening to them after a tough game or practice.
3. Remain calm and composed during games.
4. Make sure your children are playing for their reasons, not yours.
5. Support the coach, and don’t try to coach your children.
6. Have realistic expectations for you children’s success in sport.
Volunteering at Boys and Girls Club of Lake County
An executive with diverse corporate experience in the Chicago and Glenview, IL, areas, Gregory Butz has served as the managing director and vice president of Wire Stone since 2015. A resident of Saratoga Lane in Glenview, Gregory Butz is a board member of the Boys and Girls Club of Lake County (BGCLC).
Open to kids ages 6 to 18, the BGCLC has five sites in Waukegan and Zion, Illinois. Although each location has different hours, they all offer a place for young people to go after school or during the summer. Most locations serve an average of 500 children and youth a day. Designed to help youth stay away from detrimental activities, the BGCLC promotes healthy lifestyles, good citizenship, and academic success.
Funded through grants and private donations, the BGCLC relies on volunteers to interact with club members and ensure the activities are safe and fun. Most volunteers are at least 18 years of age, but opportunities are also available for volunteers 16 and 17 years of age with a parent’s permission. The club's volunteers must successfully complete an application and background check process before overseeing activities. Additionally, volunteers may enroll in the BGCLC mentorship program at two of the sites. This program requires them to meet with the same group of club members for one hour, once a week, for at least three months.
About the Programs of the Boys and Girls Club of Lake County
A resident of Saratoga Lane, in Glenview, IL, Gregory Butz is the vice president and managing director of Wire Stone. An active member of his community in and around Glenview, IL, Gregory Butz supports charitable organizations like the Boys & Girls Club of Lake County (BGCLC).
A chapter of the national organization, the BGCLC has four locations across the area. Dedicated to fostering healthy lifestyles, positive citizenship and character, and academic success, the BGCLC serves about 200 youth and children every day. Founded in 1999, the club is open to 6 to 18 year olds at most locations, with a specific center for 13 to 18 year olds.
With a range of after-school and summer programs, the BGCLC is led by a team of professionally trained staff members. Its academic programs cover topics like graduation preparation and a number of courses to build technical skills. To promote healthy living, the BGCLC has separate programs for boys and girls and co-ed programs that address addiction issues. Finally, the organization’s character and citizenship programs recognize achievement, develop leadership, and offer a scholarship for members who have engaged with the BGCLC for at least two years.
