Beyond The Thirty

A blog dedicated to digital ideas that stand out from the crowd, ideas that get people talking and ideas that make people want to get involved. Site curated by griffinabox

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Tip Top: Yes Sticks

Apparently, ice cream has an effect on the brain that makes you happier, and more suseptible to saying yes. With this in mind, Tip Top created ‘Yes Sticks’. They put out a social campaign to their audience that allowed them to ask difficult questions that they wanted a ‘yes’ answer to. These questions were then put on ice cream sticks and hand delivered to the asker. Very simple idea that puts the product at the centre, with a nice nod to ice cream sticks from the past that had funny facts on. Great work.

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Ray-Ban Reflections app

Here's a really unique app from Ray-Ban that allows people to create simple 'reflections'. What are reflections? Well, by using the rear and front camera simultaneously, users can transpose an image of the two shots together. The result is something wonderfully artistic. I think unique creative apps like these that allow people to make their photos stand out from the crowd can really add value for brands through social media. Great app guys, here's hoping you can get it in the right peoples hands.

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Samsung Holiday Dreams

Here's an interesting take on how to tell a festive story. Samsung have decided to spread some christmas joy this year by creating a charming tale played out across multiple devices. The wonderfully scripted story follows a young girls as she travels through a dreamy christmas tale one evening. The entire thing was filmed in one take with expertly crafted camera movement and 70 screens all coming together to take us on a journey.

You can watch a behind the scenes video here.

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Edeka Checkout symphony

It's that time of year again, and with many brands bringing out their christmas TVC's, it's nice to see a brand doing something a little different to spread a bit of festive cheer. Using their checkouts, Edeka in Germany created a live playing of a popular christmas hit, then filmed it for content. Super smart and a really inventive way to celebrate the silly season. Nice one.

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Pepsi Max - Magic Mirror

Brand are always looking to unleash the scares around Halloween, and Pepsi Max are no different. This year in Bayswater, London they thought they would give movie-goers a bit of a fright. By using face-mapping technology, they overlaid faces in real time over peoples real mugs. The results are pretty impressive, and gave everyone a little bit of a fright. Nice use of tech guys.

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History gets augmented

History is a fascinating subject, but for many, reading through heaps of old books just doesn't bring it to life in an interesting way. We have seen a few examples of history brought to life recently using tech, like the Berlin Wall Flashbacks. But this example takes history mobile by allowing people to explore the rich history of Union Station while you are actually there. Using augmented reality to overlay historical events over the real world, it allows people to explore the stories in a new compelling way. Very cool use of technology. Let's hope they can get enough people to use it, given the niche location-based nature of it.

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Heineken let you #ShareTheSofa with the legends

Many people watch the footy on the sofa at home, using their second screen to follow the match in real time. Heineken tapped into these hyper-connected fans during the Champions League by creating a football show exclusively for the second screen. Using a different football legend each week, they created contention real time and allowed fans to interact and affect the outcome. A great case study for how brands can tap into a passion point and add serious value around a property.

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Smart makes traffic lights boogie

Here's a very 'smart' activation from Smart to promote road safety with pedestrians. The dancing traffic light is designed to amuse people while they wait to cross the road, ultimately leading to less accidents forms people dashing out. What makes it really cool is how people can get involved, actually becoming the red man by dancing in a special booth. Great use of technology to make the roads a safer place. Nice work Smart.

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Tweet to eat with Gary Lineker

I'm a big fan of innovative uses for the outdoor adhsel. And we have seen a few cool things done with them recently. But I really like this. Using their brand ambassador, Mr Gary Lineker, Walkers have created a vending machine with him literally inside. He reacts to passers-by and if they tweet him, he not only reads the tweet but then drops a bag of Walkers out for them to try. Beautifully executed and a great use of the medium.

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AHLENS SHOT IT GOT IT

Retailers are always looking for more interesting ways to get customers through the door and convert them, and nothing does that like a good old fashioned coupon. The problem is, coupons just aren't very sexy, conjuring up images of your nan counting her pennies at the front of the queue. 'Shot it Got it' makes a very innovative use out of the screenshot functionality on everyones smartphone. If you could screenshot the product in the brands 15 second videos, you could get it half price simply by reposting the image. A very smart way to gain traction through social media and make coupons appeal to a whole new generation.

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McDonalds Fruit Match

In a world where consumers are forever ignoring TV ads, instead picking up their phones to check their feeds or play a game while they wait for their favourite show to come back on, it's smart to see a brand make the most of this downtime. McDonalds Fruit match turns the ad break into a game. Users use an app which syncs with the TV schedule in real-time to choose a fruit during the ad break. By tuning into the last ad, they can see if their fruit wins, bagging them a free smoothie.

What a great way to use TV advertising to make people tune into your ads. It also detracts focus from the competitors ads, as consumers switch to their second screen whilst in the brand experience. Very clever indeed.

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Into the storm interactive adshell

How do you promote a new film in a way that will get attention on the busy Sydney streets? Perhaps an interactive ads hell that turns the streets into a tornado in front of passer-bus eyes? That's what movie Into The Storm did to showcase the power and destruction of the world's natural beast, the Twister. By overlaying graphics of a Tornado tearing through the city, they managed to prank people into thinking a real Tornado was causing chaos. All the more poignant with all the rain we've been having recently.

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KLM Live High Fives

How can you connect the Netherlands premier airline with the rest of the world? Enter the Live High Five, an interactive kiosk that live connects people in Amsterdam to those in New York City. You can time your High Five with someone else the other side of the ocean to win tickets for you both. It's a nice promo mechanic with some interesting content off the back of it. It's also a great way to show the global nature of the brand and the way it connects people together.

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The Nike LED basketball court

This is pretty cool. I've not seen LED used on this scale before. The entire basketball court is one huge LED screen, allowing anything to be displayed around the sports stars. The possibilities for this kind of technology are endless. It could be used to gamify the sport, show plays in real time (almost like a real world video game), or even used for half time interactive content. If this becomes mainstream, it'll change live sports.

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Polo Ralph Lauren enter the wearable tech market

This year at the 2014 US Open, Polo Ralph Lauren will be debuting their new Polo Tech, something that they feel may well revolutionise the wearable tech space. What makes it different? The technology is not housed in a device, but in the threads of the fabric itself. There is a rechargeable unit that buttons onto the shirt when you need it, this talks directly to an app that calculates all the data. It can measure anything from breathing and heart rate to 'effort'. It's the first of its kind, and it's great to see the designer sports market leading the pack in this space. I reckon this won't be the last we see of this sort of technology.

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Gravity Light reinvents the lantern

In developing countries, the cost of running lanterns can be a burden on people. Challenged with coming up with a better solution, the @GravityLight team have created something genuinely unique. Using a counter-weight system, the Gravity Light can produce up to half an hour of light, completely for free. In fact, it will pay for itself within just 3 months. It's a great invention, and with your help on indiegogo, you can help bring costs down even further.

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Taxi Trails helps people discover the real Stockholm

With over 8 million taxi trips a year in and around the city of Stockholm, there is a plethora of data just waiting to be tapped into. That's just what Taxi Trails does. Using real-time data to showcase the places that people are really visiting. The site allows you to filter this data to find the hot spots around the city. It's a smart use of data to help tourists navigate the city.

Check it out for yourself here.