Manos Gyparakis @gyparakismanos - Tumblr Blog

Ideas For Internet Marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy. Travis Beauchesne will demonstrate to you a couple of ideas that you can apply to empower lead following from the internet Marketing.

idesignspro

10 lessons for young entrepreneurs - inspiration

idesignspro

Killer branding strategy - Infographic

analyticisms

It’s great to see that social media marketing and content marketing are on top of marketers’ priorities but it’s kind of funny that all tactics have higher increases than decreases. Unlimited budgets or marketer wishful thinking?

ayeshaambreen

Highlights from Google Marketing Next…

socialmediadaily

instagram

Introducing Instagram Stories

Today, we’re introducing Instagram Stories, a new feature that lets you share all the moments of your day, not just the ones you want to keep on your profile. As you share multiple photos and videos, they appear together in a slideshow format: your story.

With Instagram Stories, you don’t have to worry about overposting. Instead, you can share as much as you want throughout the day — with as much creativity as you want. You can bring your story to life in new ways with text and drawing tools. The photos and videos will disappear after 24 hours and won’t appear on your profile grid or in feed.

You’ll see stories from people you follow in a bar at the top of your feed — from your best friends to your favorite popular accounts. When there’s something new to see, their profile photo will have a colorful ring around it.

To view someone’s story, just tap on their profile photo. It’s easy to view stories at your own pace: tap to go back and forward or swipe to jump to another person’s story. If you want to comment on something you see, you can tap and send a private message to that person on Instagram Direct. Unlike regular posts, there are no likes or public comments.

Your story follows the privacy settings of your account. If you set your account to private, your story is visible only to your followers. However, you can also easily hide your entire story from anyone you don’t want to see it, even if they follow you. When watching your own story, swipe up to check out who’s seen each photo and video. You can even choose to feature a particular part of your story by posting it on your profile.

Instagram has always been a place to share the moments you want to remember. Now you can share your highlights and everything in between, too.

Instagram Stories will be rolling out globally over the next few weeks on iOS and Android. To learn more, check out the Help Center.

socialmediadaily

ayeshaambreen

Snapchat is high on Engagement!

Evident from the graph above, more than any other applications millennial like Snapchat, closely followed by Instagram.

instagram-business

Creating a Business Profile on Instagram

Last month, we announced new Instagram Business Tools to help companies better understand their followers and grow their businesses. The tools are currently rolling out gradually in the US, New Zealand and Australia, and will be available in all countries throughout the coming months.

With the new tools, companies of any size can be recognized with a business profile, get insights about followers and posts, and promote posts to drive business objectives—all within the Instagram mobile app. That means customers can see valuable information in your profile—like your business address or contact info. And you can get actionable information about which posts perform best, which days of the week and times are best to post and the demographic breakdown of your followers. You can also promote any posts you’ve shared, and include a button like Learn More, to reach new customers in your target audience.

Watch the video above to learn how to set up your business account. Or read step-by-step instructions on how to create a business profile, how to use insights and how to promote your posts. You can also read more information about Instagram business tools at the Advertiser Help Center, or take a Blueprint eLearning course.

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Coming Soon: New Instagram Business Tools

Instagram is a place where people can turn their passions into livelihoods. For instance, handmade accessory business JACKSON AND HYDE started an account a year and a half ago to raise awareness of its wares. “Instagram has been critical for brand exposure, dialogue with new and potential customers and being discovered by partners and retailers,” Genevieve Monroe, the CEO and co-Founder tells us. And other companies, like eCommerce business Caeden, are taking advantage of Instagram advertising to expand beyond their current following and find new customers.

With so many companies using Instagram, and many people on the platform interacting with them, there was a desire from our business community to do more. So we listened. And, after hundreds of interviews with businesses, three key needs became clear—stand out, get insights and find new customers.

First, businesses want the ability to stand out on Instagram. Many companies, including a furniture store in San Francisco, shared that it would be easier for customers to email questions because comments are hard to track and take time to sift through. Second, businesses want a simple way to get insights. A retailer in Austin explained that many analytics are overwhelming and hard to apply to its marketing. And third, businesses want to reach even more customers. A do-it-yourself craft shop in New York City mentioned its always looking for quick ways to fill seats in class.

With these insights in mind, we set out to make Instagram work even better for businesses. So today, we’re excited to unveil our new Instagram Business Tools.

Business profiles

Business profiles are a free feature for accounts wanting to be recognized as a business on Instagram. With a business profile, businesses can choose how they want their customers to get in touch with them: call, text or email with a tap of the contact button as well as get directions. Business profiles also unlock access to insights and the ability to promote.

Insights

Insights on Instagram give businesses actionable information about who their followers are and which posts resonate better than others—all from within the mobile app. By learning more about the behavior and demographics of your audience, you can create more relevant and timely content.

Promote

The ability to promote lets you turn well-performing posts into ads right within the app—helping you connect with even more customers. Simply pick a post you’ve already shared on Instagram and add a button encouraging people to take action. You can select a target audience or allow Instagram to suggest targeting for you. After that, your post will be promoted as an ad for any length of time you choose.

With these new business tools on Instagram, the furniture store in San Francisco can receive emails from customers saving valuable time responding. The retailer in Austin can better understand its audience, tailor its content and refine its marketing strategy—even beyond digital. And the do-it-yourself craft shop in New York City can quickly fill a seat, move a product or get people into its store with ads on mobile.

These business tools are just some of the ways we hope to make growing a business on Instagram that much easier. Business profiles, insights and the ability to promote will be rolling out in the US, Australia and New Zealand in the coming months, and will be available in all regions globally by the end of the year.