Green Man Project - Part 3 - Creating Merchandise Designs
I knew that to create the merchandise, I needed to put my characters in a surrounding. I knew that I wanted to put them in a forest, as it just felt right instinctively, so I came up with a rough idea after a lot of playing around.
I worked on this grey background as it allowed all the colours to pop and allowed me to see what the design would look like transparent, as it is the same grey in the background on photoshop.
I had one long design to wrap around cups, mugs and cans; and one more square one to go on t-shirts and bags.
Overall, I am pretty happy with these designs, however, I wish I could have figured out how to make the characters interact with the landscape more. I tried to make this possible, but every time I changed the silhouettes of the characters to make them interact, they just looked a bit dodgy and not quite the same, so I decided to go with the original, passive silhouettes and vowed to try and learn how to do this at a later date. Overall I think it still looks fine with them in passive positions, it was just a shame I couldnt make it work.
From there, I played around and attempted to see what my designs would look like on the merchandise.
If this were official merchandise and I were to include the beer company logo and text, it would go in the negative space in the middle of my design above the butterfly.
If these were offiicial merchandise and I were to include text in my design of these shirts, I would put the main GREEN MAN text up high on the t-shirt, on the chest area, then I would carry my design onto the back and iclude the list of performers and events on the back along with my design like a traditional band tour t-shirt. I think this would be fun because you would have a memory of all the acts on the merchandise, which I think would be a fun thing to look back on if you bought this merchandise.
It defintely took a lot of playing around to get the designs to look right on the products, but I’m pretty happy with how they look compared to previous merchandise designs for Green Man festival.
If I had more time and the resources to do it in the time, I would love to try actually making some of these designs and actually printing them onto some t-shirts and tote bags, as I think they would look really cool in real life, however for now I am happy with the concepts on their own.