The Brand You Cannot Control Directly

Examines reputation as an emergent outcome, not a controlled asset.

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Understanding Basement Renovation Goals

Award-Winning Home Renovation Contractor in Cambridge | Pure Custom Contracting

Pure Custom Contracting is an award-winning renovation contractor in Cambridge specializing in home renovations, basement renovations, kitch

Basement renovation projects can serve a variety of purposes, from creating family gathering spaces to establishing home offices, recreation rooms, or multi-purpose living areas. Thoughtful planning helps homeowners align design choices with their long-term objectives. Those searching for a basement contractor Cambridge service often focus on communication, project planning, and experience with residential basement renovations that support both functionality and comfort.

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Back To The Skies Again

Granblue Fantasy: Relink is getting a major expansion called Endless Ragnarok, and Cygames has released a demo that lets players try parts of it ahead of launch. The demo includes story content, tutorial sections, and quest-based gameplay, giving both newcomers and returning players a look at what's coming next.

The expansion continues the game's story while adding new characters, quests, bosses, and progression systems. It also introduces features like summons, a new solo-focused mode called The Conflux, and expanded endgame content aimed at players who have already spent plenty of time with the original release.

One of the biggest additions is full cross-platform play, allowing players on PlayStation, PC, and Nintendo Switch 2 to team up together. The expansion launches on July 9 and is being positioned as a substantial upgrade rather than a small DLC release.

My Thoughts:

It's always nice when an expansion looks less like a bonus chapter and more like a reason to revisit a game entirely. Relink already had a strong combat system, so adding more ways to use it feels like the right direction.

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What Can Influence Drill and Fill Insulation Costs

What Affects the Cost of Drill and Fill Insulation?

Learn what affects drill and fill insulation costs in older homes and what homeowners should consider before upgrading.

Drill and fill insulation can help older Southern Ontario homes feel warmer without tearing open finished walls.

The cost depends on things like home size, wall access, siding type, and whether the house has tricky older construction. Brick, stucco, wiring, plumbing, or hidden wall issues can all make the job more complicated.

Material choice also matters. Dense pack, cellulose, and fiberglass each come with different performance levels, labour needs, and pricing.

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Samsung Might Rename the Fold Again

Samsung is reportedly considering a name change for the Galaxy Z Fold lineup, with discussion around branding a future model as the “Galaxy Wide Fold” instead of continuing with the current numbering system. The report suggests the company may want a clearer way to highlight larger-screen designs and distinguish upcoming foldables from earlier generations.

The possible rename comes as foldable phones keep shifting from experimental gadgets into a more competitive product category. Companies are now trying to separate devices not just by yearly upgrades, but by screen shape, thickness, and overall form factor. A name focused on the wider display could make Samsung’s larger foldables easier for casual buyers to identify.

Nothing has been officially confirmed yet, but the rumor has already sparked debate among fans who are used to Samsung’s long-running Fold and Flip branding. Some people see it as a practical marketing move, while others think the current naming system was already clear enough.

My Feedback: Tech companies really love renaming products the second normal people finally memorize the old names. Fold, Flip, Ultra, Edge, Wide — eventually these phone lineups start sounding like skateboard trick categories.

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Volleyball Programs Available for Burlington Players

Best Volleyball Programs in Burlington for Competitive and Recreational Players

Explore competitive and recreational volleyball programs in Burlington for players of all skill levels.

Burlington’s volleyball scene gives players a mix of casual and competitive ways to get involved. Beginners can start with house leagues or recreational programs that focus on basics like serving, passing, movement, and teamwork.

More experienced players can look into club-style training, tryouts, tournaments, and structured coaching. These programs usually ask for more time and commitment, especially for athletes aiming to improve for school or higher-level play.

The article also points out that age, schedule, coaching style, travel, and league atmosphere all matter when choosing a program.

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Google Wants AI to Point Better

Google DeepMind introduced a new project called AI Pointer, which is focused on helping AI systems connect pieces of information more accurately and transparently. The idea is to improve how models reference sources, trace reasoning steps, and guide users toward where answers actually come from instead of producing detached responses that feel hard to verify.

The project seems partly aimed at reducing hallucinations and making AI outputs easier to trust in research-heavy or factual tasks. DeepMind described it as a way to build systems that can “point” users toward evidence, supporting documents, or relevant context while generating answers. It’s another sign that large AI companies are trying to move beyond raw chatbot fluency and into tools that behave more like structured assistants.

Google also framed the work as important for scientific research, coding, and knowledge discovery, where accuracy and traceability matter more than smooth conversation alone. A lot of the recent AI race has been about speed and capability, so this feels more focused on reliability infrastructure underneath the surface.

Final Note: The weird thing about modern AI is that sounding confident became easier long before being consistently correct did. A feature that basically says “show your work” feels overdue.

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Sports Goggles for Active Lifestyles

Do You Need Sports Goggles for Active Lifestyles

Learn when sports goggles in Guelph are needed for safety, comfort, and performance in active lifestyles

Regular glasses are fine for everyday life, but they are not really built for movement-heavy sports. The article says active people can run into problems with frames slipping, lenses breaking, or eyewear just not staying in place when things get fast or physical.

Sports goggles are presented as a safer option because they are made for impact resistance, better coverage, and a more secure fit. Features like polycarbonate lenses, wraparound protection, cushioning, anti-fog coatings, UV protection, and tinted lenses can make a difference depending on the sport and environment.

It also points out that the right pair depends on what you actually do. High-impact sports may need more protective designs, while running, cycling, or indoor activities call for other features like ventilation or fog control. The overall point is that sports goggles are not just for serious athletes, but for anyone who wants clearer vision and better eye protection while staying active.

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VR headsets getting pricier again

Meta is planning to raise prices for its Quest VR headsets in the U.S., pointing to increasing component costs as the main reason. The change reflects ongoing pressure in the supply chain, especially for parts used in advanced consumer electronics.

The price adjustments are expected to affect multiple models in the Quest lineup. While Meta has previously lowered prices to make VR more accessible, this move suggests those efforts are being challenged by the reality of manufacturing expenses.

The shift highlights a broader tension in the VR market: companies want widespread adoption, but the hardware remains expensive to produce. For consumers, it means the entry point into VR could creep upward again after a period of relative affordability.

Observation: Kind of a reminder that even as tech gets more common, the cost behind the scenes doesn’t always move in the same direction.

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What a kitchen reno actually costs

How Much Does a Kitchen Renovation Cost in Burlington?

Understand kitchen renovation costs in Burlington and what affects your budget.

Kitchen renovation costs in 2026 can vary a lot depending on how much work is being done and the quality of materials. A basic refresh—like repainting, updating hardware, or swapping out a few surfaces—can start around $10,000 to $25,000, especially if the layout stays the same.

Most full remodels land somewhere in the middle. A typical kitchen upgrade with new cabinets, appliances, and finishes often falls between $25,000 and $50,000, with some estimates putting average projects around $15,000 to $50,000 overall.

Higher-end renovations climb quickly. Custom cabinetry, premium appliances, and structural changes can push costs past $70,000 and even into six figures.

Costs are shaped by things like materials, labor, and whether plumbing or electrical systems need to be moved. Cabinets alone often take up a large portion of the budget, and smaller “miscellaneous” items can quietly add a significant extra percentage.

Observation: It’s one of those projects where the “small upgrades” version and the “full redo” version barely feel like the same category once you see the price gap.

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Bluesfest adding a free daytime twist

Ottawa’s Bluesfest is planning to introduce free daytime programming as part of celebrations for the city’s 200th anniversary. The festival, already known for its major summer concerts, is expanding its offerings to include events that are open to the public earlier in the day.

These daytime activities are meant to be more accessible, giving people a chance to take part without needing tickets to the main evening shows. The added programming is expected to highlight local culture and community involvement while tying into the broader milestone for Ottawa.

Organizers are positioning it as a way to bring more people into the festival atmosphere, especially families and those who might not عادة attend the ticketed performances. It blends the large-scale music event with a more open, city-wide celebration.

My Thoughts: It’s a nice shift — big festivals can feel a bit gated, so opening part of it up changes the vibe entirely.

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“Your brand is what other people say about you when you’re not in the room.” — Jeff Bezos