Google's world people come into the site from anywhere they land on any page so not only does it have to be good and well-structured and the right length etc it also has to assume that the visitor doesn't know who you are they don't know anything about what you do they don't recognize your brand so you have to tell all of that story as well as here's what the page is about without repeating yourself without being too lengthy it's got to be every page has to be a landing page that it ties into internal linking yeah which we stress a lot as well because if if every page is a landing page then you need to get from every page to every other page on your site easily yeah which is basically in a http://www.seoservicesdelhi.co.in/ way that makes sense yeah so think of Wikipedia think of how you yeah how you look at that and and what your PDI might be very link heavy but being as link heavy as wikipedia has never heard any site that's a great segue into the next question side structured tags and categories asks Laura Jinyan couldn't we use just one of the other should we use both so this is a tough question do you want to talk
about I just took all the categories that yo SOCOM yeah so our only tags that it does there well no so we have tags we have series of posts so we have Caroline school no it happens every week we've got RAM kisses round up the hello we so we so we have multiple taxonomies but there's there's slightly different meanings to them but we use tags primarily and then this is something would this is WordPress panella stuff we're using custom taxonomies but anyone could use a plug-in too so we are we've gone back to using WordPress as much as we can for using stuff like that so we are using WordPress in a very cool way I think so our tags didn't apply just to seo services in delhi posts our tax applied to posts pages products videos whatever everything so basically you don't need to use both categories and tags but you can totally can I mean it's it has served as well for a long time in a way what we were doing was we were having we had categories as like the main things we only had like nine categories and we had about 150 tags I think 150 was a bit overdoing it yeah that's the common most common mistake yeah yeah yeah so some of those were structural so they were a series for instance so we've turned those into a separate economy where we have literally made them series and and we've we've merged some to contour it needs maintenance yeah the most cool job at the Guardian that newspaper I just
