For this I have decided to go down the golf/mental health approach. As mental health is something close to home for me, epically in men, I wanted to drive and create something in that field.
The archetype that I believe this represents is swaying towards Innocence and the Regular!
With sport it can often be highlighted that its a ‘Mans’ sport and its the same sort of attitude like that which can lead to young men keeping in their emotions. This is why I have chosen golf, as this is a sport which I believe is predominantly male, and also has this attitude.
With my subject, I have used a young male in order to represent an age group of young men who very much are victim to suicide in my community. Ages between 18-28 have been seen in the last couple of years to be struggling with mental health.
For my portrait it has been simply lit in order to help represent the area in which the sun is coming from with my locations shots. The location shots I have chosen to use is a peaceful loch in spring sunshine, as this helps with the brand that it is okay to talk and portrays a more postive approach to fighting mental health that what usual advertisement may use. The location shot is below;
With my main image I have flipped this in oder to have the light coming from the other side, this was more personal preference to my final image.
I have optimised this image in LR but not really adjusted too much apart from some of the colour balance.
The studio of Iain is below and will represent a face on approach, talking on the matter hands on.
Due to the brief requiring a cut out, I shot this with a clean white back ground in order to make this process a lot easier when it came to cutting the image. I used select subject as well as the pen tool to cut out my subject and created this as a mask.
I then refined the edges and copies this mask on to the background image.
Obviously this was not complete here, as you can see from the layers I used various tools in PS in order to colour match and fit the image with the back ground as best as I could. I think created this into a smart object in order to work on the image as one.
I added some text to the image in order to add some ore content about mental health and what this represents.
The final image once colour matched and text added is below, this may be jigged slightly but this is currently what I am most happy with as a submission.