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by Jason Mittell

Why social media needs TV and TV needs social.

"The Voice" might be the most social and digitally integrated show on television, and ratings indicate the risks are paying off. Here's a look behind the scenes of its digital s...

#television #The Voice #social media

As media consumption via mobile devices and social media continues to increase, broadcast stations are taking note and adapting to the trend.

#television #social media

Ads of the future will be more fun and relatable.

#advertising #tv #television

Stranger Things is now one of Netflix's most-watched series, and the sci-fi / horror show's success is largely thanks to its embrace of 80s pop culture nostalgia -- films like ET, Poltergiest, Close Encounters of the Third Kind, Jaws, Nightmare on Elm Street, Stand by Me, The Goonies, Star Wars, Aliens, The Evil Dead, and more. Erik has broken down all of these references, explaining how exactly they make us love Stranger Things so much. In addition to these missable moments, Erik analyzes the amazing title sequence, the show's soundtrack, and how the game of Dungeons & Dragons foreshadows all the events of the series. Make sure to watch our other video that looks deeper into the series' story structure and character development. WE CAN'T GET ENOUGH OF THIS SHOW!

#stranger things

#television #diversity

Four years ago, Alan Yang wrote a pilot about a father and son. Both characters were white. At the time, Yang, whose own father is from Taiwan, was a writer for “Parks and Recreation,” and Greg Dan…

#diversity #race #master of none #television

Despite the success of series like “Black-ish,” “Empire,” and “Fresh Off the Boat,” the broadcast networks’ push for diversity hit a stumbling block with the rollout of the new fall lineup. A Varie…

#diversity #showrunners #television

The wild success of 'Stranger Things' shows the power of an original story bathed in familiar tropes.

#stranger things #netflix #intertextuality

have you ever wondered…why there aren’t more gay and lesbian characters on television or in movies?…whether gay and lesbian characters are portrayed differently than their straight counterparts? …why stories about gay and lesbians tend to revolve exclusively around their sexuality and sexual orientation?

Media literacy and the politics of identity

#identity #LGBTQ #media literacy #gender

#identity #gender #sexual revolution #television

#Diversity #gender #entertainment #identity #sexual orientation

#Peyton Place

When the CW drama “Gossip Girl” launched in the fall of 2007, advertiser interest in the show’s trendy young characters was so intense that AT&T, Verizon Wireless, T-Mobile and Sprint clawed ea…

#television #product placement #advertising

#Mr Robot

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