The CONSUME art series is a satirical take on pop culture, politics and current media trends inspired by John Carpenter’s 80’s cult film, THEY LIVE. In the CONSUME series, artist Hal Hefner takes pop culture’s most deserving darlings and transforms them into their true selves, alien overlords who unleash various forms of propaganda designed to keep the human race dumb, distracted, unquestioning and consuming.
ABOUT HAL HEFNER: Hal is an artist and storyteller who uses award winning art, design, writing and strategy to create experiences for the entertainment industry. Hal currently consults for Ridley Scott’s company, 3AM where he creates meta stories and primer content for blockbuster films, such as the Martian. While with Fourth Wall Studios Hal helped to create a technology driven web series platform called Rides.tv which produced the Emmy award winning series Dirty Work. With Ignition, Hal participated in the creation of digital experiences for many studios including Fox, Paramount, Netflix and the SyFy channel as well as brands like Nike, NFL and Playstation.
Through the years Hal has created video game art for THQ, wrote and illustrated Heavy Metal Magazine’s first webcomic, Gates and wrote a biopic on comedian Bill Hicks, currently in production.
Recently, Hal created an intellectual property, an Alternate Reality Game (ARG) centered around an ancient.
Check out Hal’s other illustrations here.
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