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im in a dd/dd relationship and we just fucking whip our bed with our belts every night before passing out

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“We were all four literally quite close to each other!” ~ John Deacon of Queen

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One of PETA’s major strategies is to utilize offensive PR campaigns to gain free advertising. By putting up racist, sexist, or simply horrific ad campaigns that are specifically designed to piss people off and go viral as a result, PETA generates a huge amount of brand recognition and gets featured time in the news cycle without spending a penny.

Consistently keeping people infuriated at their social media is also a great away for PETA to exhaust the public’s outrage and keep the spotlight off the legal / legislative / advocacy campaigns they’re working on that most people would find massively objectionable.

So while it’s cathartic to be mad at PETA about the shitty thing they said about Steve Irwin, keep in mind that every time you mention it, post about it, reblog or retweet it: you’re playing directly into their hands.

PETA wants you to be outraged and blow up their mentions. In fact, they’re counting on your anger to keep them trending. For the game they’re playing, any PR is good PR.

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