Arabian Travel Market Opens Its Doors
The Arabian Travel Market (ATM) is an international travel and tourism event designed to connect inbound and outbound tourism professionals. It unlocks businesses' potential within the Middle East by uniting tourism destinations around the world in Dubai, where they can exhibit and showcase their brand with renowned airlines, accommodation and hospitality businesses, travel technology providers, and other leading tourist attractions and destinations. In 2022, the ATM opened its doors for its 29th edition, themed “The Future of International Travel and Tourism.” During the pandemic, in 2021, ATM launched its first hybrid event, and the 2022 edition was also hybrid, with ATM Virtual taking place for the people who could not travel to experience the show in person. In the 29th edition, the event attracted representatives from 158 destinations, 1,500 exhibitors, and 20,000 attendees, making it 85 percent larger than the previous year's edition. While ATM 2021 focused on post-pandemic recovery, ATM 2022 tackled future opportunities in worldwide tourism, its investments, and finance strategies. The event also showcased countries willing to appeal to new tourism markets. There were annual attendees from European nations such as Germany and Greece, and countries participating for the first time, including Jamaica. According to the director of Spain's tourism office, Daniel Rosado Bayon, ATM is an excellent opportunity to promote national tourism to the world. He also mentioned Spain as a destination that features experiences that are not limited to the summer, but can be had throughout the year and across the country, ranging from beaches to ski resorts. During the event, representatives of the International Air Transport Association, IATA, said that they expect overall traveler numbers to exceed pre-pandemic levels, reaching 4 billion in 2024. The ATM exhibition director, Danielle Curtis, said that the number of new products on the show floor illustrates this positive data. Some new businesses and products showcased during ATM 2022 included startups specializing in electric-powered aircraft, such as Xwing, which aims to make standard aircraft capable of flying safely without pilots. Xwing’s CEO, Marc Piette, said that his business is building the future of aviation to transform commuting by air into a cheaper and more efficient way to travel. Other exhibitors were in the categories of accommodation, adventure travel, education tourism, religious tourism, space travel, sports tourism, venues, weddings and honeymoons, and youth tourism. Additionally, there were exhibitions from numerous companies and services in airline ground handling, business travel management, consulting, destination management, golf travel, press/media, private travel, real estate, spa and wellness, travel insurance, and travel technology. The 30th edition of ATM will take place in May 2023 in Dubai and will explore the new industry trends, innovation, opportunities for growth, and effective recovery again. ATM website features some tips for first-time visitors, which include registering online to avoid any onsite registration fees. Moreover, visitors should plan their visit using the ATM website, which lists the seminars and presentations that will take place during the event and provides a map of the floor plan. The ATM website also publishes the official ATM preview with information about the event, and includes seminar updates for speaker announcements, session synopsis additions, and more. With the event, exhibitors have the opportunity to generate new sales leads and network with industry decision-makers while gaining the latest insights by hearing from experts in the industry.












