howlett photo

Still life photographer

[howlettphoto]

Little Mermaid inspired cosmetic still life product photography

The allure of transformation and fantasy has always captivated both creators and consumers. Drawing inspiration from the timeless charm of Disney's latest film "The Little Mermaid," we embarked on a creative journey that took us beneath the waves, where iridescence, aquatic hues, and ethereal beauty reign supreme. For this shoot we were commissioned by cosmetic brand Sally Hansen to create a series of creative still life photography showcasing their new little mermaid inspiration nail varnish shades.

Using the official poster for the movie combined with subtle background projections of ocean scenes provide a dreamy backdrop that sets the stage for our Little Mermaid-inspired still life nail varnish shoot

Picture a mesmerizing underwater kingdom where sunlight dances on the surface of the water, casting enchanting reflections that play across the ocean floor. This serves as the backdrop for our still life cosmetic shoot, where every detail captures the spirit of Ariel and her underwater world. This cosmetic product shoot is set in a stunning underwater grotto, adorned with shimmering pearls, corals, and seashells that seem to come alive with every gust of water.

The key to capturing the essence of "The Little Mermaid" lies in the lighting and angles. Soft, diffused lighting replicates the underwater glow, and careful use of shadows adds depth and dimension to the cosmetic products. Macro photography allows us to capture intricate details like the shimmer of holographic particles and the delicate details in shells sand and other props.

Through each meticulously composed photograph, we tell a story that resonates with fans of "The Little Mermaid." The varnishes themselves become more than products; they become portals to a world of fantasy, adventure, and self-discovery. The interplay of colors, textures, and themes all come together to weave a tale that celebrates the timeless magic of this cherished film and the still life photography

The creative still life product photography is an art form that invites creativity and imagination. When inspired by a beloved tale like "The Little Mermaid," it becomes a delightful blend of technique and storytelling, allowing us to transport our audience to an underwater realm where beauty and wonder know no bounds.

If you like to see more check out our cosmetics portfolio or get in contact to discuss your photography needs

[howlettphoto]

10 Great Tips On How To Master Still Life & Location Product Photography

10 Great Tips On How To Master Still Life & Location Product Photography

Still life and product lifestyle photography on location offers a unique and dynamic opportunity to capture captivating images in real-life settings. Mastering this genre requires a combination of technical skills, creativity, and adaptability. In this blog post, we will share some great tips to help you excel in still life and product lifestyle photography when working away from the comforts of the studio.

Let's dive in and discover how to create compelling images that tell stories and evoke emotions.

1. Plan and Scout the Location:

Before heading out to shoot, thoroughly research and scout the location, ideal multiple locations to give you and the client options to choose from. You will want to visit the location and think about how the location will work with the narrative and the shots you plan to create. Understand the lighting conditions, available props, and potential backdrops is also important, if you're lucky enough to have a great team then you will be able to discuss options and ideas with the art director and stylist. Preparation will help you visualise the final images and plan your compositions accordingly.

2. Consider the Natural Light:

It’s great to be able to Utilize natural light as much as possible. It adds a soft and organic feel to your images. Take note of how the light changes throughout the day and plan your shots accordingly to capture the best possible lighting conditions. In some cases you will also need to use artificial light so consider how and where these will be placed in order to correctly balance with any natural available light.

3. Bring Essential Gear:

Your stylist and production team will have props products and styling items prepared so as the photographer your main objective will be to Pack your location kit. If your like me you will prefer to have more than what you need  Cameras including backups, Lenses, tripod, reflectors, and any other necessary equipment. Consider portable lighting options such as  portable strobes if additional lighting is needed.

4. Consider props:

It’s good rule to keep your composition clean and uncluttered and by removing any distracting elements that do not contribute to the story will help convey and improve the overall shot. Focus on the main subject while considering the surrounding environment. Slow down and take you time to consider each prop and item in the scene. Only use props that enhance the narrative and complement the main subject. Props can add depth, context, and visual interest to your images. Experiment with different arrangements and compositions to find the most appealing setup.

5. Embrace the Environment:

Capture the essence of the location by incorporating elements of the surroundings into your compositions. This helps create a sense of place and adds authenticity to your images. After all you have chosen the location for a reason so make sure you maximise your surroundings

6. Pay Attention to Details:

In still life and lifestyle photography, details matter. Be mindful of small elements like textures, patterns, and colours. They can elevate the overall aesthetics of your images and create a visual impact. If you have a team of art directors and or stylist then some of this will be conisdered already however its important to discuss and collaborate with your team to really focus on the important elements of the shoot.

7. Experiment with Angles and Perspectives:

Don't limit yourself to shooting from eye level. Explore different angles and perspectives to add variety and visual interest to your images. Consider shooting from above, below, or from unique vantage points to capture intriguing compositions. You will have plan in mind but don’t be afraid to capture candid moments and adapt as you see new ideas. When shooting models in lifestyle settings, candid moments often tell the most authentic and compelling stories. Encourage your subjects to engage in natural activities or emotions, capturing genuine expressions and gestures.

8. Create a Story:

Tell a narrative through your images. Sometimes the product or setup might not tell much of a story so use you location models and props. Consider the emotions, interactions, and relationships within the scene. A well-constructed story engages viewers and keeps them connected to your photographs.

9. Post-Processing Enhancements:

Use post-processing techniques to refine your images. Adjust colors, contrast, and exposure to enhance the mood and bring out the desired elements. However, remember to maintain a natural look and avoid over-processing.

10. Be Flexible and Adapt:

Photographing on location can present unexpected challenges. Stay flexible and adapt to changing conditions. Embrace unexpected opportunities and let them guide your creativity. Flexibility and adaptability are key to achieving outstanding results.

Conclusion:

Mastering still life and product focused lifestyle photography on location requires a blend of technical expertise, creativity, and adaptability. By planning ahead, utilizing natural light, incorporating props thoughtfully, and focusing on storytelling, you can create captivating and emotive images that leave a lasting impression. Embrace the process, experiment with different techniques, and allow your unique perspective to shine through. Happy shooting!

All photography featured in this blog is taken on location for wellness brand Scholl with amazing team of stylists, assistants and production. Thanks to everyone who helped make this a great shoot. You can see more image from a number of my galleries, just follow the links Still Life Cosmetics Jewellery Food & drink or get in contact to disucss you next shoot

[howlettphoto]

Mastering the Art of Diamond Photography: A Guide to Capturing Brilliance

Diamonds are revered for their exquisite beauty and brilliance, but capturing their essence in a still life photograph can be a challenging endeavor. However, with the right techniques and a little understanding of light composition and product photography, you can showcase the true allure of these precious gemstones. In this blog post, we will explore the art of diamond still life jewellery photography and provide you with valuable tips to help you capture stunning images that do justice to their timeless elegance.

Set the Stage:

Creating an ideal environment for diamond photography is crucial. Start by selecting a clean, uncluttered background to ensure that the focus remains solely on the diamonds. A neutral-colored background, such as white or black, is often preferred to enhance the gemstone's brilliance. You can also experiment with complementary colors to add a touch of creativity to your compositions. When using textured backgournds like the sand shot on the left, consider how it will effect the over all image when shot in macro.

Lighting is Key:

Lighting plays a vital role in diamond photography as it affects the stone's sparkle and scintillation. Natural diffused light is ideal for capturing the brilliance of diamonds. In some situation i would suggest to avoid using harsh, direct light, as it can create unwanted reflections and shadows however you can combine shots togheter to create a balance. Use a soft box or scrim to evenly illuminate the diamond. Experiment with the angle and intensity of light to achieve the desired effect.

Use Reflective Surfaces:

To amplify the diamond's sparkle, consider incorporating reflective surfaces into your setup. A piece of white foam core or a mirror strategically placed can bounce light back onto the diamond, enhancing its brilliance and adding depth to your photographs. Experiment with different angles and positions to find the perfect balance of reflections.

Macro Photography:

Macro photography allows you to capture the intricate details of a diamond. Use a macro lens or macro extension tubes to achieve a close-up shot that reveals the gemstone's facets, clarity, and unique characteristics. Pay attention to the focus and ensure that the most important aspects of the diamond, such as its table and crown, are sharp and well-defined.

Tripod and Remote Shutter Release:

To achieve sharp images and minimize camera shake, it's advisable to use a tripod for stability. Mount your camera securely and use a remote shutter release or timer to capture the shot without touching the camera. This technique ensures maximum sharpness, especially when shooting with longer exposure times.

Composition and Angles:

Experiment with different angles and compositions to highlight the diamond's beauty. Try shooting from various perspectives, such as top-down, side-view, or even at an angle to capture interesting reflections and patterns. Play with negative space to draw attention to the gemstone, and consider using a shallow depth of field to create a pleasing bokeh effect, isolating the diamond from the background.

Post-Processing:

After capturing your diamond photographs, post-processing can enhance the final results. Use photo editing software like Adobe Photoshop or Lightroom to adjust exposure, contrast, and color balance. Be careful not to overdo the edits, as maintaining the natural beauty of the diamond should be the primary goal.

Conclusion:

Photographing diamonds requires a blend of technical knowledge, artistic vision, and attention to detail. By understanding the principles of lighting, composition, and macro photography, you can capture stunning images that convey the brilliance and allure of these exquisite gemstones. Remember to experiment, be patient, and let your creativity shine through. With practice and perseverance, you'll master the art of diamond photography and create captivating visuals that showcase these timeless treasures in their full glory.

[howlettphoto]

Easter nail varnish cosmetics photography

Easter is a holiday that's associated with bright colours, pastels and floral designs. This makes the perfect theme and inspiration to showcase new nail varnish products in a new light. In this blog post, we'll discuss how we used Easter-inspired themes and colours to create stunning nail varnish still life product photography that's sure to catch your customers attention.

First, we used Easter-inspired colours that work well with the nail varnish products. Pastels like pink, blue, yellow, and green are perfect for Easter, and can be used to create a soft, delicate feel to the photos. We also decided to incorporate a few metallic shades and tones like gold or silver for a touch of elegance and sophistication.

Next, we thought about how to incorporate Easter themes into the product photography. Easter eggs and other sweeties  in the background and floral elements that are commonly associated with springtime worked really well. We also experimented with different backgrounds and plinths, such as pastel-coloured blocks and pastel paper backgrounds to create a cohesive Easter-inspired look.

Another way to add interest to your nail varnish product photography is by experimenting with textures patterns and swatches. We used the nail varnish product as a spill of colour and different groups of sweets to create a textured background, Even a giant Egg. This all adds depth and visual interest to the still life photography and helps them stand out from other product images.

Finally, we considered using props in our Easter-inspired nail varnish product photography. For example, the Easter baskets, chocolate mini eggs, or spring flowers all work well to create a whimsical, festive feel. 

Check out the extra slow motion video edit below, its shot in 1000fps and shows some mini eggs falling and breaking on the nail varnish product. Shot in portrait orientation as its final use was for instagram and socials..

In conclusion, Easter is a great time to experiment with your nail varnish product photography and showcase your products in a new light. By using Easter-inspired colours, themes, textures, patterns, and props, you can create stunning images that will capture your customers' attention and help your products stand out. 

If you would like to view more blog posts and galleries or check out the cosmetics portfolio or still life then please do. If you would like to find out more about the services we offer including our new super slow motion videos for socials or our creative still life and product photography then dont hesitate to get in contact

Happy Easter!

[howlettphoto]

Shooting still life product photography on location

Still life Product photography

Shooting on location is a great way to showcase your product in a stunning natural environment, creating a visually appealing effect that can draw in customers. It requires staging the product in various locations and ensuring the image is well-lit, making it an exciting but complex process. In this blog post, we jump into a shoot we completed late last year and provide an overview of how to successfully take product photos on location, including tips for finding the right location, getting the perfect shot and more! 

Finding the Right Location for Still Life Product Photography: The first step is finding the best spot to capture your product image. This could be a beach, forest, park or urban area, depending on the look you want for your product. When scouting for a location, pay attention to details such as natural lighting and how it will affect the overall aesthetic. Additionally, consider the smaller details and how the surfaces or backgrounds could affect the product’s colour and texture. For this shoot we had a location already sourced by the client, a mansion in the outskirts of London with a pool, large garden, gym and large bathrooms.

Capturing the Perfect Image by Combining Natural Lighting and Artificial: Once you have chosen your location, it is time to decide on a lighting setup that will work best for your product image. For still life product shots, you can experiment with natural lighting (sunlight) or artificial lighting and a combination of both, remember if there is partial cloud cover the exposure and light could change quickly making it a challenge so you will need to consider this. You will want your photography to look real, multiple shadows created by multiple hard light sources could look confusing. When shooting inside then consider the indoor lighting and how the colour balance and luminosity are affecting the image.

Posing Tips for On-Location Product Photos When Shooting with Models: If you are shooting on location with models, it can be helpful to plan the poses and have an idea of how the model will be interacting with the products or scenes. It may be helpful to create a storyboard or mood board of the poses and angles you would like your model to do. This can help keep everyone focused throughout the shoot and ensure that the right poses are captured. Additionally, if you are shooting outdoors in a natural setting, make sure to have your model looking as natural and relaxed as possible.

Logistics and Post-Production Editing and Retouching: Depending on the location of your shoot, it is important to consider the logistical elements that will arise such as finding the right props, dressing the set, the model's wardrobe, hair and makeup and the required level of post-production. This is where a great team is essential when shooting on location. Great models, amazing product stylists and a clear creative vision are all important to the success of a shoot. 

Conclusion: Taking product photos on location can be an exciting and rewarding experience, but it requires careful planning and attention to detail. By considering the tips outlined above and have a great team of professionals, you will be able to capture stunning images of your product in natural lighting and scenery. This can help you create a visually appealing effect that can boost sales and draw in customers. Good luck! 

[howlettphoto]

Planning a successful still life photography shoot.

It's all in the detail, finding the right props and backgrounds for your still life product shoot can make the difference when it comes to advertising your product. We always suggest a professional product stylist to elevate the style and overall look but we realise this is not always possible. If you are happy to take the time and are working on a tighter budget then sourcing these items yourself may be the way to go, but it's important to get it right. In this blog post, we'll discuss some tips for creating amazing product photography that tell a story and help sell your products!

The images featured were created from a recent shoot, can you guess if a professional stylist was used? (answer at end of the post)

If you're a product photographer in London the UK or anywhere else for that matter you'll know that it's important to make your photography stand out, one way to achieve this is with a stylist. Howlett photography works with lots of different stylists including product & prop stylists, food & drink stylist and cosmetic & beauty stylists to name a few so there are always lots of options to choose from. A good stylist can help with brief creation, prop sourcing and of course be on set to help position the products. A stylist will work closely and in collaboration with the photographer and with as much input from the client as possible. The right props and backgrounds can make a big difference in creating a shot that sells. But if you're working on a tight budget, sourcing these items yourself may be the way to go.

Let's discuss some tips for planning, sourcing creating and making amazing props and backgrounds that will help the product photography tell a story when budgets are tight and a professional stylist isn't an option.

1.Create a brief or mood board - This is vital, if you don't have a plan or idea of what you want to achieve then it's going to be very difficult (and costly) to source the right items. So take some time to sit down and think about what kind of look and feel you want to create. What is the message you want to communicate with your photography? what style of photography do you like? Are your competitors creating something you would like to emulate?

2. Know your audience - What are they looking for? What kind of products do they like? What kind of style do they prefer? Answering these questions will help you narrow down your search and find the right items for your shoot.

3. Think outside the box - When it comes to props and backgrounds, don't be afraid to think outside the box. You don't always have to go out and buy new items specifically for your shoot. Sometimes, something as simple as a piece of fabric or an interesting textured surface can make a big difference. Be creative and see what you can find around your home or office that would work well for your product photography.

4. Consider the style of your shoot - When sourcing props and backgrounds, it's also important to consider the style of your shoot. Are you going for a rustic look? A modern vibe? Something more vintage? The items you choose should complement the overall style of your shoot.

5. Consult the photographer - always be in discussion with the photographer, don't forget they will have suggestions and lots of advice on what works and what doesn't. In most cases a photographer will have a selection of props and backgrounds that you can use so always check.

We regularly shoot with and without a stylist and we understand not everybody is comfortable creating and sourcing props, some simple shoots don't even need much planning, however experience tells us the best creative ideas and most successful shoots require some kind of planning. We hope these tips have been helpful and that you'll consider them the next time you're planning a product shoot with us or any other photographer

This shoot was done in collaboration with the client and in this instance no stylist was needed. It was a very well planned shoot with a good breif, lots of props, different plinths and a clear direction for photography this is the main reason why the shoot was a success.

So as you can see, there are many things to consider when it comes to sourcing props and backgrounds for your product photography. And if you able to take the time to plan ahead, consult with your photographer and think outside the box, you'll be sure to create a stunning set that will help your products sell. If your ready to discuss which option is best for your product get in contact and we can start the process.

[howlettphoto]

Royal Product Photography and Videography in Advertising

Why Quality Product Photography Matter 

When it comes to advertising anything from the best cleaning products to premium sparkling jewellery, quality product photography and videography are essential. The visuals you use will play a big role in whether or not potential customers are interested in your product. In this blog post, we feature photography and video created for a premium cleaning product with the royal warrant previously issued by the Queen and now King Charles III, we'll discuss why quality still life product photography and videography are so important in advertising.

People are visual creatures. We're hardwired to respond to images and videos, which is why advertising that relies on compelling visuals is so effective, high-quality photography and videography can help you sell your products by showing potential customers just how well they work. 

In addition to helping you sell products, quality visuals can also help build trust with potential customers. If your product photos and videos look professional and trustworthy, people will be more likely to believe that your product is worth their money. If your product receives the royal warrant it's because it's used by the royal household and you can't get any more trustworthy than that. The photography and visuals created have to match that high level and reflect this.

The success of this shoot was due to the collaboration between the stylist and photographer. After the creation of the brief and discussion with the client, a plan was made to source suitable props and backgrounds. London has a plethora of prop houses and we used multipule locations to source and achieve the look and style for the different shots. Overall we came up with a few still life and lifestyle setups and each "look" had a few options with different product arrangements

Conclusion: 

Quality product photography and videography are essential for any cleaning product ad campaign. High-quality visuals can help you sell products by showing potential customers just how well they work. In addition, quality visuals can also help build trust with potential customers just like the royal warrant by making your ads look more professional and trustworthy.

"I know of no single formula for success, but over the years I have observed that some attributes of leadership are universal, and are often about finding ways of encouraging people to combine their efforts, their talents, their insights, their enthusiasm and their inspiration, to work together." Her Majesty The Queen

[howlettphoto]

Creative Colourful Still Life Cosmetics

In a world saturated with photography and imagery it is important to stand out. So how do you do it? 

We often get asked how to create a stand out advertising cosmetic product photograph and there is no one solution fits all approach, you have to consider the product you’re selling, the narrative and who you’re appealing to. In the world of social media you will be lucky to get someone to look at an image for more than a few seconds however if you’re creating a web banner for your website or printed advertising campaign, the viewer will hold their gaze for longer.

It’s important to grab the attention but then it’s also important to tell a story and hold the attention for a few more precious seconds which in turn retains the product in the memory for longer, ultimately resulting in more sales. For this latest set of cosmetic still life photography we tried to create impactful imagery using bright and considered colours, making use of the provided props and backgrounds to add some basic narrative, In some cases it became more suggestive or abstract.

Marketing boffs have know for years that colour has major factor in attracting our attention, for example why are most dog products red when dog are effectively colour blind to red? (they only see in blue and yellow) The reason is humans love red and it gets out attention so we buy it for our furry friends.  

Working closely with the clients choice or art director for the shoot  it was all about colouration and getting the brightest impactful shots that would appeal to our desired demographic……..a creative cosmetic still life success.

If you have a product that is in need of photography firstly think about where you want to advertise and use the imagery, In some cases it can be used for multiple platforms but it’s also a good idea to focus on your main objective then tailor the shoot to your requirements. When booking a professional still life photographer it’s helpful if you have some idea of what your after, it’s not always easy or possible but if you have some examples of what you like, a mood board or even a breif. Whatever position your in we are here to help with your next photography project so get in contact and we will be delighted to help discuss and plan your next shoot.

[howlettphoto]

Location Jewellery Photography on model

Photography encompasses different techniques and styles and a growing part of the jewellery photography we offer includes videography and moving imagery, both on Model and in still life and lifestyle setups. This latest selection of images features photography shot in the prestigious Bloomsbury hotel in London. An amazing location with lot of opportunities for different looks and styles. With a limited amount of time available, a decision was made to focus on the bedroom, the bar and the garden. The jewellery was obviously our main focus but we wanted to create a narrative around the photography, and provide a lifestyle feel with one model. The client needed wide angle shots that then could be cropped into providing more overall assets to use. The other main requirement was for a selection of video clips that could be used in various marketing strategies.

The amazing Isabelle was our model and with a a few accessories and well chosen wardrobe pieces we were able to create some great lifestyle images. The first shot was set around the dressing table to give the impression of getting ready and trying on different jewellery products. Then a few shots in the bar, using the rich warm tones to create a look and style of opulence, next was some relaxed shots in the garden and finally in the bed with a book.

Although the narrative is loose the photography, backgrounds and style look great, showcasing the jewellery in a visually interesting way, The final delivered asset included the video below which consisted of a mix of slow motion clips and a few basic video moves showcasing the jewellery in the various locations. With a growing demand for moving imagery and video content we will be back with more still life product focused video content soon

[howlettphoto]

Astrid Creative Stylish Cosmetic Photography

Good still life and creative product photography can transform the look and feel of a website and can improve the user experience for your visitors having a positive effect on traffic and ultimately how many products you sell. Last year we were approached to help with both the product ecommerce pack shot photography and the creative still life photography for new cosmetic start up brand Astrid. Below are some of the examples….

It is common to split the photography into two main categories. Packshot ecommerce style is usually shot on a white or plain tone background and creative still life photography features stylistic elements including props, colour lifestyle elements and more. As mentioned in our studio section we work best when we work together. This can be directly with the client creating each creative shot together, could be a simple mood board with some basic ideas, a full-blown brief or as in this case 4 words. White Wolf, Peacock, Viking, Butterflies.

The photography was completed with the help of my amazing beauty and still life cosmetic stylist. With just four words to suggest the themes we came up with the breif, sourced the props and then helped position the props and products to create a series of creative images used as web banners.

The client was delighted with the photography and since publishing the images the website and brand has been transformed, gaining more visitors and increase in sales. If you would like to discuss how we can help with photography for your brand or product get in contact and we can get started straight away

[howlettphoto]

christmas drinks and beverage product photography

This time of year is full of festive themed adverts and classic christmas cheer, this latest blog features premium drinks photography and videography, shot a few months ago with the christmas build up in mind and features cocktails, christmas beverages surrounded by christmas lifestyle themed props. I personally look forward to the christmas period and think of it as an exciting time of year especially after last years reistictions. Typically i will start christmas themed photoshoots months in advance ready for the most important sales period for my clients..

The success of a themed shoot is to not over do the obvious cliches and instead add class and sophistication to a shoot, subtle propping with well chosen props is very important in achieving this. For this drinks and beverage shoot we had an amazing location in white city which gave us lots of potential locations, surfaces and backgrounds to use. When a great location is matched with well considered props and great lighting you have all the right ingredients for an amazing shoot

The breif was to create both moving imagery and still life photography so a combined approach was necessary to get a selection of visually appealing short video clips along with awesome still life drinks product photography. Each image or video had to have a christmas feel but also a nod to the origins of the product, in this case from Guatemala in Central America. I think the clip below has that feel with subtle elements including the palm leaf in the left of shot and the warm lighting and twinkle fairy lights.

Variety was important to the client and we had 2 days to create a mixture of different content with various product ranges and variation of looks and styles. Help from assistants and stylists became vital in maintaining the high quality and good working pace moving from one setup to the next. A fantastic team and a well organised crew made this shoot successful and a lot of fun. Below are a few more examples of some of the still life and moving content created

I really enjoy shooting on location and this year i have had the privilege of shooting some amazing products in some great locations within london and the UK. When photographing on location there are always a few more variables to consider which can make it challenging but with years of experience lots of equipments and a fantastic team there are always solutions to allow is to overcome almost every difficulty.

If you’re a brand or have a product that requires a themed or creative lifestyle shoot to promote or advertise then get in contact, Howlett photography and our amazing team will bring your ideas to life…

[howlettphoto]

On set creating indoor Christmas shots on bright summers day . Amazing location great team great shots #bts #locationphotoshoot #behindthescenes (at Soho House White City) https://www.instagram.com/p/CUVKFVZtFxp/?utm_medium=tumblr

[howlettphoto]

Cheese-tastic Food photography from London

Having already shot with British mega cheese brand cathedral city this second shoot was even bigger and better than before. With a different brief, style, backgrounds and props, but the same amazing team we produced some great food photography that was to be used for various marketing campaigns. The shoot plan was to showcase a variety of different meals and dishes that all have cheese as the main or secondary element, highlighting the versatility of one of Britain’s favourite ingredients!  

The recipes for the shoot took some planning. The art direction requested strong directional lighting teamed with suitable props to give a few different styles ‘through the day’.  So to start with, we went for morning brunch style - photographing sandwiches and other lunch items on a kitchen table. These worked perfectly for the ready sliced cheese product which only features in the corner of the frame. Sometimes it’s important to just show a suggestion of the product rather than the product being always centre stage.  This produces a lifestyle feel to the photography which was the general aim for this shoot. The next set of images features a warmer colour palette and also a few window cuts which give the feeling of a autumnal afternoon light pouring through a window.  These were used for the grated cheese recipes - and like the recipes themselves, portrays the warmth you feel when having your favourite comfort food.

The final consideration was the crop and final output, most of the shots were designed for a square or 4x5 crop format so everything was shot in portrait orientation and then cropped afterwards. The final shots below have an outside feel with the Burger shots and the picnic vibe going on, still shot in a studio but just to look like an outside setting.

A fantastic and fun shoot - no doubt this was down to having an amazing team, backed by great planning and fantastic art direction.

If you’re ready to elevate your product with amazing food or lifestyle photography then get in contact and let’s start planning a shoot that will amaze you and entice your customers!

[howlettphoto]

80s style jewellery product photography

Statement Necklaces, Bold Golds, Radical Look

The eighties was a strong decade for style and it produced some groundbreaking products and innovations including the Walkman, personal computer, the space shuttle, soap-on-a-rope and of course, the mullet… Ok, so not everything was cool but the 80’s certainly had a strong influence on the decades to follow. For this creative still life jewellery photography shoot I channelled some of this style, giving a playful nod to this iconic era. Utilising strong lighting, still life styling, vibrant colours and vintage props, I’d say we nailed it…

Neon coloured shapes with a grid-patterned block background work with the bold statement jewellery pieces, creating a fun and eye-catching look.

The image below is a nod to the famous 80s game Tetris and although the jewellery perhaps isn’t the best fit for the image it still works as a playful and attention grabbing jewellery photograph.

The final darker image on the left of this group was based on those VR-type graphics and colours which were all the rage in the 80’s, again featuring the grid pattern and a vibrant multi-colour surface which ties it all together as a group

The overall success of the jewellery photography is a mixture of a detailed but very flexible brief and a well-selected props to bring ideas to life.  Next, quickly executing the shots and style we liked whilst maintaining both quality and  an eye-catching style. Perfect for online marketing like websites and social media where a decent amount of shots are required to make it cost effective for the client.

All the Jewellery Photography was completed in our brand new creative photography studio in South East London. Further details on the new studio space will follow and address details can be found on my studio page.  Of course, you can always just get in contact to discuss your next photography project. We look forward to welcoming to our new studio soon!

[howlettphoto]

I love shooting with water and liquids. This shot is from a series of high speed splashes and bubbles. The product is waterproof so it's the perfect excuse to creative. #highspeed #waterphotography #watersplash #creativecosmetics #advertsingphoto #productphotographer #londonphotostudio #creativepackshots #stilllifephoto (at London, United Kingdom) https://www.instagram.com/p/CQQXMa8AJFw/?utm_medium=tumblr

[howlettphoto]

Is anyone else feeling hungry....not really a breakfast meal, the nachos are more of an afternoon or evening snack and the lighting is suggestive of a summer evening. Great styling from @lolafoodstylist #foodphotography #foodstyling #foodphoto #foodphotographer #advertisingphotography #nachos #cheese #food (at London, United Kingdom) https://www.instagram.com/p/CQIoY8OgG_A/?utm_medium=tumblr

[howlettphoto]

Is anyone else feeling hungry....not really a breakfast meal, the nachos are more of an afternoon or evening snack and the lighting is suggestive of a summer evening. Great styling from @lolafoodstylist #foodphotography #foodstyling #foodphoto #foodphotographer #advertisingphotography #nachos #cheese #food (at London, United Kingdom) https://www.instagram.com/p/CQIoY8OgG_A/?utm_medium=tumblr