SEO Structured Data: Schema Markup WooCommerce Plugin
SEO Structured Data: Schema Markup WooCommerce Plugin
SEO Structured Data: Schema Markup WooCommerce Plugin to improve your results in Google
Structured data and schema are becoming more and more important for search engine optimization. The bad news is that this is pretty complicated stuff and even the most seasoned SEO specialists struggle with the proper implementation of structured data and schema. The good news is that we have created the WordPress SEO Structured Data Schema plugin which enables web designers and business owners a super-easy way to add schema for:
Organizations
Local Businesses
Articles
Blog Postings
Events
Products
Videos
Services
Ratings
We created this plugin after trying dozens of free and premium schema and rich snippet plugins for WordPress. There are some great ones out there for specific kinds of content, but we could not find an easy-to-use, comprehensive JSON-LD plugin that provided features that most business websites need.
So we made our own.
WHAT IS STRUCTURED DATA & SCHEMA?
Structured data adds context to your website content by way of using standardized search engine “vocabulary” at Schema.org. When implemented correctly, structured data increases the chances that search engines like Google will show additional information about your content directly in the search engine results pages (aka SERPs) via “rich snippets”. In other words, if you are searching for a WordPress rich snippet plugin, this may be the one you are looking for….
WHAT IS A RICH SNIPPET?
Rich snippets are the extra information that you often see right in the search results, such as:
Star ratings
Events and event times
Embedded site search box
Videos
Breadcrumbs
In other words, rich snippets are the visible result of structured data that appears in the SERPs.
DOES STRUCTURED DATA HELP WITH SEO?
Absolutely! There is no question that structured data that produces rich snippet “bling” that improves SERP click through rates (CTR). Virtually every search engine expert on the planet will tell you that organic click through rates are a major search engine optimization ranking factor. This, structured data has a very high correlation (ie indirect relationship) with search engine rankings.
Is there a direct effect on SEO? Maybe. Recent communication from Google indicates that structured data may become a direct ranking factor in the near future.
HOWEVER…as with all things on the Internet, it garbage in, garbage out. Just installing this plugin will not do anything for your website unless you use it correctly, and properly and accurately configure the data.
WHY JSON-LD?
In summary, there are three structured data formats:
SEO Structured Data: The complete Schema WooCommerce Plugin. Enable product rich snippets, get comprehensive schema.org/Product markup for search engines.
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SEO Structured Data: The complete Schema WooCommerce Plugin. Enable product rich snippets, get comprehensive schema.org/Product markup for search engines.
5 easy ways you can turn marketing efforts into more sales
5 easy ways you can turn marketing efforts into more sales
But how can you determine the best marketing tools for your unique situation? And since the point of marketing is to build brand awareness, generate leads and increase sales, how do you market properly in this complex environment?
Let me share with you five marketing tips that will connect to sales and help boost your bottom line results.
Tip #1: Identify your target audience
It all starts here. And I’m often surprised at the number of companies and entrepreneurs who skip this step. They don’t know who they are trying to reach.
If you think “everybody” can use your product, then you need to do more research fast.
There has to be a clearly defined target consumer for any service or product.
Tip #2: Know the total market size of your target universe
This way you can determine how much money is really out there for you to go after.
Sometimes a niche can be too small for you to meet your revenue goals.
If you’re targeting Asians in the US and the Census Bureau reports there are 15 million Asian Americans, then that’s the maximum size of your target universe.
If you’re targeting Chinese Americans and they represent 3.79 million of the Asian American pool that is your maximum audience size.
You won’t be able to sell to 6 million Chinese Americans because they don’t exist.
Tip #3: Where is your target audience located?
Knowing where your target audience resides is related to the total market size.
You want to “fish where the fish are.” If they’re online, you need to be there. If they don’t trust the internet or computers, then you need strong offline marketing tactics.
Your job is to know where your audience spends their time. Where do they network? Are they concentrated geographically? Do they attend certain events? Where are they on Sunday afternoons and Monday mornings?
By understanding the location of your audience your marketing efforts can be fine-tuned to deliver maximum value and results.
Tip #4: What percentage of your target market is reachable?
It is rarely possible to reach 100 percent of your target audience.
First, you need to know how you can reach them. Can you meet them at their mosque or church? Can you find their contact information on an existing email list? Can you buy an offline billboard that they’ll drive pass on their way to work? Can you do geo-fencing and connect with them while they’re in a physical location or geographic range?
Knowing what percentage of your target market you can effectively reach allows you to make realistic forecasts and set effective budgets.
Tip #5: What is your marketing budget?
Most likely you will need to create a mix of organic and paid marketing tactics.
This means you will need to know the cost of creating a campaign and executing the plan. The most effective campaigns are targeted to a specific audience and time frame.
Are there seasonal peaks to consider? For example, holiday advertising rates are more expensive because of higher demand.
So if radio advertising is part of your campaign, adjust this for higher cost. Similarly, you may have to bid higher amounts if you plan to use search advertising.
Competition for keywords is more intense and rates get higher during peak
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How Important Are Tags for SEO?
If you want to improve the visibility of your website, increase traffic and boost your brand’s revenue, you need to run a strong SEO campaign.
While building backlinks, developing your social media presence, and other off-site practices are great for boosting your site’s rankings, on-page optimization is still incredibly important.
Arguably, one of the most crucial aspects of on-page SEO is tags. Whether it’s title tags, header tags, meta tags or blog post tags, they have been demonstrated to increase traffic and boost engagement.
However, are they still as important and effective now as they have been in the past? In this article, we’ll take a look at the role of tags of every type, and explore their impact on SEO.
A Brief History of Tags
Tags are generally used to classify content in a way that is useful for the reader and easy for search engines to understand, which potentially makes them incredibly important for both SEO and usability.
However, over the years, the way we use tags and their relative impact on rankings has changed. The key question is: are tags as important now as they once were?
Meta tags have lost their power in a big way on rankings over the past several years and, as a natural result, the number of websites using them has vastly diminished. We’re going to discard those as being dead in the water in terms of SEO benefits.
However, is the same true for title tags, header tags, and blog post tags–are they as important for SEO now as they once were?
Let’s take a look at each in order to answer that key question.
Title Tags
As you probably know, title tags are used by search engines (in part) to determine a page’s topic, and are also displayed in SERPs.
A good title tag will demonstrate what the user can expect from the page beforethey actually click. In this way, they are a strong determiner of click-through rates. But how do they affect your site’s SEO?
How Important Are Title Tags for SEO?
For many years, title tags have been considered one of the most important factors of on-page SEO. In fact, in the past, title tags were seen by many as only second to good ol’ fashioned keyword stuffing in terms of importance. But are they as important now?
According to research from Backlinko.com, Google’s shift toward semantic search could affect the relative importance of the title tag. The researchers found that a keyword-optimized title tag was associated with a better ranking, but that the correlation was smaller than it once was.
Findings suggest that Google no longer requires your title tag to include an exact keyword in order to interpret a page’s subject matter. For example, if you type “how to start a business” into Google, only six out of the ten top pages include an exact match keyword in their title tag.
That said, search engines will still compare your title tag to other content on your page, to ensure keyword consistency when indexing and ranking web pages, still making them an essential part of SEO.
In other words, title tags are still an important part of on-site SEO, but they are far from the be-all and end-all.
Header Tags
For the purposes of this article, header tags refers to the HTML markup used to distinguish headings and subheadings within your content from other types of text (e.g. paragraph text). They run from h1–h6, historically in a sense of ‘importance’.
The usage of header tags these days is the source of some debate. Before the advent and growing popularity of HTML5, it was typical to include just one h1 tag within your content, and the contents of that tag were seen to be pretty influential in terms of on-site SEO.
However, these days, it is possible to utilize multiple h1 tags on a per-section basis, thus arguably lessening the importance of the hierarchy of header tags and encouraging search engines to be less simplistic in their analysis of any given page.
How Important Are Header Tags for SEO?
Searchmetrics’ 2015 Ranking Factors reported that two in every five webpages in SERPs didn’t utilize h1 tags at all. Was this simply a sign of lazy web design, or a reflection of the relative unimportance of header tags?
On the contrary, the amount of pages using h1 tags has increased compared to 2014. In the top 30, this ratio has increased by 4%. On that basis alone, it would seem that the web designers of today consider header tags to be more important than they did previously.
Furthermore, several case studies have highlighted the importance of using header tags effectively. For example, SearchEccentric worked with Motor Cars Ltd. in overhauling their header tags to be more SEO-friendly. Rankings leapt accordingly, with one keyword in particular jumping from 320 in the SERPs to the top spot.
In terms of on-site SEO, header tags are certainly here to stay–it has been demonstrated that careful optimization can lead to major ranking increases.
Blog Post Tags
Most blogging platforms–like WordPress–provide you with the ability to add contextual tags to your posts. We refer to these as “blog post tags” in this article, in order to differentiate them from other types of tags.
Blog post tags are part of your site’s taxonomy. WordPress and other blogging platforms utilize taxonomies to classify and better organize information. They provide visitors with a list of posts grouped by generally more specific topics than the categories. If you think of your site as a book, with categories as your website’s table of contents and tags as your index, you won’t go too far wrong.
For example, if you run a fitness blog, you might have categories like “Diet”, “Workouts”, and “Fitness Tips”. Those three are broad terms that you would use to categorize posts. When you write a post and put it in the workout category, you might enter tags like, “pushups”, “squats” and “lunges”, if the post features them.
These tags can be valuable to your site’s visitors and to search engines. For visitors, it improves the usability of your website in terms of being able to identify posts that cover specific topics. For search engines, it makes interpreting the page’s content easier and can ultimately aid your site in ranking better.
How Important Are Blog Post Tags for SEO?
Blog post tags do not necessarily improve search engine rankings in and of themselves, but, while they might not be directly influential, they can improve SEO indirectly.
For starters, though most search engines don’t rank category and tag pages highly in the SERPs, high-quality tagging makes it easier for Google to see what your website is all about.
For example, if you run a food blog that often focuses on vegan desserts, and you have a tag page for vegan desserts that links to many different pages and has various posts linking back to it, it sends a strong signal to search engines that vegan desserts are big part of your site.
Furthermore, while tag and category pages aren’t necessarily ranked highly, they are still ranked—meaning they are a viable traffic source. Blog post tags not only provide you with another source of traffic, they also improve user experience.
Using tags meticulously in posts makes it easier for visitors to find what they’re looking for on your site. Blog post tags can lower your bounce rate and increase time on site–both behavioral factors that Google take into account–as they make websites easier to navigate (when utilized effectively). They provide the user with a convenient way to access relevant content and, if the user easily finds what they are looking for, they’re much more likely to stay on your site.
Google’s focus on user intent and perceived quality of experience is only set to increase in the future; as of now, they have evaluators manually trawling SERPs and ‘grading’ websites based upon subject markers of ‘quality’. Those who don’t think providing a good user experience matters to SEO are quickly falling behind the times.
Our point is this: If you can provide a high-quality user experience that compels visitors to visit multiple pages and stay on your site for long periods of time, you can expect to benefit in terms of SEO. Effective tagging can represent one piece of the puzzle in terms of improving the user experience, and ultimately benefit your rankings, even if not directly.
Don’t Miss out–Up Your SEO Game With Tags
To get the most out of your SEO strategy, you need to use tags. Optimizing your content with relevant and useful tags will improve the visitor experience and boost your rankings.
Now it’s over to you. What’s your opinion on the use of title, header, and blog post tags for SEO purposes? Let us know in the comments section below!
Page Generator Pro : SEO Increase your site traffic, Automatically generate content (Pages, Posts and Custom Posts) to maximise your search engine presence.
SEO Structured Data: The complete Schema WooCommerce Plugin. Enable product rich snippets, get comprehensive schema.org/Product markup for search engines.
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