Digital Analytics and Optimization Mastery
This class has taught me the last piece of what I’ve needed to become a strategic digital marketer. I have learned what it means to be concise and thorough with pertinent information within a business report. Business reports are something I had no idea about prior to this class. I find it amazing how much it is synonymous to doing an academic research paper with subtitles, a cover page, table of contents, and even an executive summary which is the same thing as an abstract. The purpose of the business report is to provide information to executive members of a company. Due to the lack of free time they have to review such items, it is imperative for them to be to the point but also filled with vital information that executive needs in regard to what an employee at the company is endeavoring to convey.
This class has also capitalized on my knowledge in regard to KPIs and how they work in line with SMART goals. The SMART goals are established and realistic goals that need to be met for a company to flourish. These goals are specific, measurable, attainable, relevant and timely. The key performance indicators (KPIs) are used as testing methods to make sure the SMART goals are working. Without the KPIs, a company’s testing method could not be trusted because they would be looking at measures that don’t contribute to the bigger picture.
In my professional life, right now I have a blog that is expanding my online presence. In creating the blog, whenever I see it’s not performing the way I want it to, I now have a better understanding as to why. I used to think it was because of the look or maybe the name, but the details about its performance goes deeper than that. I have to create a set of SMART goals and use KPIs to evaluate those goals and make sure they are working. With its relaunch coming soon, I will be able to see how it does initially and then apply SMART goals and KPIs to fix its weak areas.














