Week12_Compulsory Question 2
Being a designer is a specialized profession where personal growth and output are directly linked. Because of this, designers have the opportunity to improve and develop their skills with each project, and unlike a regular office job, the work you produce can become your portfolio.
Designing for brands, in particular, has given me a deeper understanding of the power of design. Thinking about how to visually represent the message and values that a brand wants to convey, beyond just a “pretty logo” or “classy packaging,” I realized how important design is in creating a unique identity for each brand.
In my branding class, I designed a brand called “Underwater” and had to think about how to visually convey the brand's “clear, cool image that protects the water,” and in the process, I realized how important it is to pay attention to the details of the design so that the brand's identity can be conveyed consistently across different mediums.
So, another important aspectof design is technology. Modern design is closely tied to technology, and how well you can utilize it defines your skills as a designer. For example, it's essential to not only utilize different software and tools appropriately, but also to be able to effectively transform and adapt the design for each medium. For my underwater brand, I utilized a variety of digital tools to maintain design consistency and ensure that the design was appropriate for the target audience while considering how it would look on a website or social media.
Because of that, a design portfolio is more than just a collection of work. It's a vessel for all of my creativity, skills, and philosophy. After each project, I will reflect on how much I've grown and consider how to reflect that experience in my portfolio. In the end, I think this process creates my own unique style and approach, which is an important reference point for me to continue to move forward as a designer.
My vision is to continue to build my portfolio in every design job I can as a designer. I enjoy the challenge of each job and want to find ways to make a positive impact on the world through my designs. I think it's important to not just see design as a “job” and get it done, but to find my own voice in the process and reflect my perspective on society and culture. With branding, I want to make sure that the work I create communicates the brand's philosophy and ultimately inspires people.
My brand 'Underwater' produced in the branding lecture
15 of the best design portfolio examples | Creative Bloq
Hamilton, R. (2024, August 7). 15 of the best design portfolio examples. Creative Bloq. https://www.creativebloq.com/portfolios/examples-712368












