AASHNA ARORA

Welcome! I use this space to share my projects and interest for and Fashion and Technology. 

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This is a SWOT analysis i did for my interview with aCommerce for the position Key Account Manager. During this presentation I had to build a SWOT analysis for their Naraya Lazada store which they recently launched in April 2018. In addition to this SWOT analysis I provided recommendations by which Naraya can boost its sales on their Lazada Webshop. Some recommendations included Improving Product content and Presentation, improving website navigation which has cognitive fluency and stimulate demand through on demand delivery and personalized promotions eg. Only for You Coupon Codes. 

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Big Idea: Youthstalgia

The idea of Youthstalgia addresses the past in a youthful and less sentimental approach. This results in the emergence of styles that feel familiar but are also forward thinking. It re-hashes the past in fresher ways and reproduces it with the combination of modern materials.

This is an example of taking an everyday item and mixing it with luxury fabrics to produce something that is old and new, familiar yet exotic. It creates a classical look of the tailored suit feel fresh again buy using luxury fabrics. 

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For my interview as a Buyers Assistant at zLabels I was given the task to create a SWOT analysis of the zLabels Underwear Department. I was a successful candidate and was recognized for being highly thorough and analytical. 

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Smart Signs - Collaborative Project with Microsoft

What Is It?

Smart Signs is a software developed using Microsoft Technology that can create an AI driven personal advertising service. 

Why Do We Need It?

Targeted online advertising conversion rates are more than double that of non-targeted advertising. Studies show that 40% of respondents would rather see targeted on-line adverts. 

How Does It Work?

It works much like your eyes and brain. Your eye recognizes attributes and your brain records them. The system recognizes multiple styles of clothing from pattern, fit and shape. Then it measures this information against the database instantly to find the correct targeted advert. 

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Certified in Key Account Management

I am Certified in Key Account Management. As a Key Account Manager my goal is to provide my best attention to important customers to maximize mutual value and achieve mutually beneficial goals. I am skilled to take a long view when it comes to strategic planning. I am willing to go above and beyond for my clients to become an indispensable partner.

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3 Important Trends in 2018

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Click on the Title to Access the Full Dissertation

This dissertation examines the key factors impacting behavioral intention towards online shopping of fashion products through mobile phones in Thailand. This dissertation draws upon previous studies conducted on technology acceptance models. The Unified Theory of Acceptance and Use of Technology model (UTAUT) (Venkatesh et al. 2003) was used as a foundation to develop a model capable of predicting the constructs that impact Thai Millennial consumers’ behavioral intention towards mobile commerce. This model aims to provide businesses in Thailand a way to assess success for their m-commerce channels and contribute to their understanding of targeting the Millennial populations of users that are less inclined to adopt and use m-commerce systems.

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The customer journey experience will take advantage of digitization to provide customers with a targeted, unique service that is in an effective and seamless way. This will be achieved through the smart glasses that will augment their reality. This is important as more than two thirds of the decisions consumers make are informed by the quality of their experience throughout their whole journey (Bommel, Edelman and Ungerman 2018). The smart glasses enhance the customer experience to be frictionless and seamless.

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What Could be the Future of Luxury Fashion?

‘Looking Forward’ introduces an innovative way to enhance the consumers in-store shopping experience through implementing a highly personalized and immersive experience. It will benefit the brand with the ability to profile the consumer more accurately. This will be implemented through AI technology which learns about consumers behavior in store, as well as providing CRM data for the business.

Such customer intelligence could be the key to understanding why a particular shopper leaves a store with an item from Gucci rather than Louis Vuitton, or vice versa, and gives brands an edge in a fiercely competitive luxury sector. It is essential for retailers to have the same information as they would online to be able to tailor it to what the consumer is looking for. Additionally, this will be seen as an enhanced experience for a consumer.

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My First Attempt at a Crowd Funding Pitch! 

The days of wearing a simple bikini or swimsuit to the beach are long gone. Over the past five years the influence of being physically fit has come to the forefront leading to the rapidly increasing demand for swimwear with a high performance value.  

PURF is an eco-conscious swimwear brand that provides a high performance value and long lasting swimwear – we believe in creating products that not only makes the swimmer look good but also provides a functional element for the swimmer.

My range will be sold to the UK Young Female Consumer that has growing affinity for active and healthy life style activities such as swimming and water sports and a strong preference for beach side vacations. (Technavio, 2016) Beach holiday is the most popular holiday choice amongst young consumers in the UK. PURF will sell its products through an online website as it is currently a top channel for swimwear shopping amongst young consumers. (Mckinsey, 2017) This will allow the brand to gain high visibility.

My interest in the swimwear industry sparked through my internship as a product developer where I got to see first hand how much waste the fashion industry generates. Furthermore, I have a family business background in manufacturing which gave me the urge create products that work for the consumer functionally and visually, but more importantly to produce them sustainably. I believe that sustainability isn’t only about using recycled or organic materials, it’s about making ones will be worn for a long time.

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As consumers become more time conscious they are expecting retailers to offer an efficient experience both in-store and online forcing retailers to focus on how they connect with consumers. A new definition of convenience is emerging as consumers demand that retailers immediately fulfill or even predict their needs. Young consumers today are always digitally connected and demand convenience. To reach these ‘always-on’ consumers, businesses must change their approach. The consumers desire for convenience and streamlined processes has driven the rapid technological change in the retail space where services such as chat bots and contactless payments provide consumers with a seamless shopping experience. This has apposed as a great threat to traditional retailers to create tangible in-store experiences. In order to remain sustainable, retailers must implement technological processes that allow consumers to have a convenient and efficient shopping experience. Thus maximizing the consumer’s time within the shopping experience.

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Artificial Intelligence

The whole idea of how you can build an intelligent computer that can solve problems in the same ways as how humans might solve them is the most fascinating challenge that has sparked my interest in Artificial Intelligence. Artificial intelligence could become a conversation where the consumer describes what its looking for and an AI powered search engine finds them the perfect match. In addition brands can leverage AI to predict what consumers want even before they know it. Data has been around for a really long time, and now there is finally a tool which can allow us to make sense and use this data to our advantage.  

I believe artificial intelligence can rapidly change the way we operate, analyse and innovate. I am really interested in exploring the lengths to which AI can transform the retail experience. For example a more accurate forecasting will help improve inventory turnover, and allow a better product range that potentially aligns supply and demand. In addition the use of AI can create a digital experience which can increase the consumer engagement and ultimately drive revenue.