Content Creation: Multiple Disciplines
From the April 18, 2014 Issue
The following article has been seen by over 36,000 top advertising agency creative and production people around the world as well as executives and artisans in the production, post, music & sound, and production services communities. We thought it would be of interest to you.
Michael Bartoli, Editor/Partner
1) What recent projectâor projectsâhas been most gratifying and why? Feel free to include anything noteworthy that arose such as a lesson learned, a creative challenge that was met or an unexpected discovery.
Bartoli: Itâs safe to say, on behalf of everyone at Hybrid, that our collective source of gratification comes from the many stages of the creative process. And in collaborating with our client partners to bring ideas and stories to screens.
Recently, I had the pleasure of editing a national campaign directed by Bob Giraldi for Great Call out of Davis Elen. Hybrid was involved in the early stages, advised on execution, and worked closely with the agency and the director, providing everything from visual effects supervision, editorial, sound design, color correction, flame online, compositing and 3D graphics.
And editors Susan Munro and Christopher Willoughby handled post duties for a multi-spot Toyota campaign in which our CG and compositing teams worked 1st and 2nd shifts to maximize creativity and productivity. Our clients appreciate our seamless work flows and Hybrid offering creative solutions and multi discipline expertise under one roof. So that is a lot of fun to be involved with.
2) What are your objectives for 2014 in terms of business model changes, new projects, markets, disciplines, workflow etc.?
Weâve formed our content production arm, Hybrid Content, for our advertising and entertainment clientele. Since Hybrid launched in 2009, many of our clients asked us to produce several production-through-post projects, so our foray into content development has been a very natural evolution. Hybrid Content is comprised of diverse talent from various disciplines, including commercial directors, copywriters, art directors, designers, screenwriters, and content producers specializing in content, episodic, and features. Connecting clients with creative resources that are new to them, and nurturing those relationships, is an exciting process to facilitate and one we enjoy.
For instance, featured on our Hybrid Content roster is Emmy-nominated Christopher Kubasik who is the creator of the original hit Hulu series âThe Booth At The End,â for which he won a Best Dramatic Writing Award from the International Academy of Web Television [IAWTV] in 2013, and earned him a Streamy nomination. Christopher is currently directing a nationwide real people docu-style campaign set to launch in Spring 2014.
Hybrid Contentâs roster also features director/writer Adam Kurland, whoâs in pre-production on his 2nd installment of ESPNâs Peabody award-winning series â30 for 30â. And director/editor Eric Gross, whose original online series âPioneersâ has been optioned by Comedy Central, is an excellent addition to our team.
So all this contributes to a unique, collaborative synergy that makes Hybrid a special place to be. Itâs definitely an exciting time within our company and the industry.
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