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@iamcommunication
Thousands of creative ad agencies are engaged in serving different brands. From making creative ads to display them on different media platforms, various jobs are done to attract potential customers. Creative agencies in Delhi and Gurgaon can make a decided number of creatives throughout a month to deliver different messages and offers to their client’s potential customers.
Advertising agencies in Gurgaon has everything to do with making plans and strategies to create marketing campaigns for their clients. These ad agencies create tailored campaigns to fulfil every requirement of their clients.
The biggest reason for hiring the best advertising agency in Gurgaon is that people have smartphones and internet access, meaning they are spending a good amount of time scrolling social media pages and google for different reasons. This is where the marketing agencies in Gurgaon get the chance to advertise brands, products, and services on those websites.
Important roles of Digital Marketing Agency to make your business No. 1 online
Paid Digital Advertising
Social Media Ads
Banner Ads
Pay Per Click (PPC)
Banner Ads
SEO & Content Marketing
On-Page SEO
Off-Page SEO
SEO Content Development (Webpage Content)
Website SEO Audit
Blog Posts & Infographics
Case Studies
Social Media Impact
Social Media Marketing (SMM)
Social Media Optimisation (SMO)
Brand Reputation Management
Brand Monitoring
Brand Building
Brand Protection
Re-branding
Email Marketing
Promotion through individual Emails
Newsletters
Responsive Templates
Campaign follow-ups
Pillars to Make Digital Marketing Services Successful
Strategy
Planning
Creative Ideas
Collaborative Efforts
Highly-Skilled Professionals
Never forget to choose the right radio channel or Radio Advertising Agency to advertise your brand and scheme effectively. Or search for the Best Radio Advertising Agency in Gurgaon like IAM Creative Communication, which already knows to make a perfect jingle or advertisement to make your brand popular. A reputed radio ad agency knows what channel should be hired to target the niche audience.
To give your brand a unique and attractive presentation, you must hire an experienced and reputed marketing agency. IAM Creative Communication and Whiskers are some of the best creative agency or web designing company in Gurgaon, known for delivering quick and fruitful results. Both of these creative agencies and web designing companies in Gurgaon are working with highly-experienced professionals.
Radio has always been popular in terms of advertising through jingle branding and Radio Ads for both small and giant business setups. But the start-ups and small business brands always prefer Radio Advertising through jingles and product advertisement. IAM Communication one of the Top Radio Jingle Creation in Gurgaon.
IAM Creative Communication is a Top Media Agency in Delhi. India's Top #1 Media Agency, Ad Agency in Delhi, Gurgaon, India that Specializes in Brand Building for B2B & B2C Both. Find best digital marketing agency, website design agency/company, product packaging design & print material design agency.
IAM Creative Communication is a leading advertising agency in Gurgaon.One point source for all your needs. Up your branding game with our Services - Media buying agency in India, Creative Design Agency in Delhi, Best digital marketing services in Gurgaon/Delhi & Radio Jingle Creation in Delhi-NCR. Call now- +91 9873194359.
What are the important roles of a 360 degree Media or advertising agency?
The term “360-degree” defines the complete overtaking of the digital part of a manufacturing or a service providing company by a media or advertising company. These agencies have a great approach across all media platforms.
But, 360-degree advertising doesn’t mean using all the communication platforms. Sometimes a company doesn’t need all the media platforms of advertising or budget can be an issue while contracting between the two companies. The 360-degree communication services ensure to connect with a large number of audiences across the country or even the globe.
Here are the top responsibilities given to a 360-degree advertising company:
Understanding the client's requirement
It is very important to understand the exact requirements of a client to convey the message to the targeted audience. They need to understand – what are the values of that company and how the business should be displayed in the active market.
Understanding your position in the current market
To bring a good business through digital marketing strategies, advertising or media agency need to understand where the company is standing in the current market. Some of the agencies start working according to the current data they have. But the reputed one like IAM Creative Communications first understand from their client, analyse their position in the market, and then start making strategy to engage potential customers.
Strategy & Planning
After the research part is done, an advertising agency starts making a plan on different media platforms like radio, digital, and TV. Everything starts with good planning and a strategy to get business from potential customers.
Creative Approach
A media planning or advertising company needs creative people to advertise schemes and products over different media platforms. Daily creative updates bring the attention of potential customers.
Media Buying
Once the message and plan are finalized, the media buying agency may start buying different media spaces like magazine adverts, radio spots, newspaper ads, etc. The advertising agency also suggests suitable venues to teach the targeted audience most effectively. From the duration to the size of advertising, everything is suggested by the ad agency.
Whether it’s a start-up or a long-time running firm, anyone can save money and time by handing over its digital promotion and advertising activities to a media agency company.
One of the best and reputed media buying and advertising agencies, IAM creative communication has served and fully satisfied 100s of its clients by promoting their business online and through other media platforms like magazines, newspapers, radio, and television.
IAM Creative Communication is one of the best website design companies in Gurugram that offer professional website designing services. Having a professional website fulfills two main objectives – it provides online identity and helps in brand promotion.
Why small business needs a professional website designing company?
With more people going online every day, it has become imperative for small businesses to invest in a professionally designed website. Doing so not only increases the potential to grow your business but also offers additional credibility.
IAM Creative Communication is one of the best website design companies in Gurugram that offer professional website designing services. Having a professional website fulfills two main objectives – it provides online identity and helps in brand promotion. So, it would be right to say that it performs the role of an online business card for your brand/company and informs your potential customers about your products or/and services. When a website is professionally designed, it attracts your target customers towards your brand. However, in its absence, your potential customers would not know about your brand and would obviously shift towards your competitors.
Hiring a professional website-designing company comes with another key benefit and that is cost-effective marketing. We all know that traditional media costs more and doesn’t yield many results when compared to digital media. Being a company specialized in this field; we optimize your website to increase your website rank in the search results. This way you are able to reach more people and drive more traffic and that too at lesser costs. With professional website designing services, you can always quickly update any information regarding your product or policy simply by making a few adjustments digitally. We suggest integrating your website with social media platforms. This will provide you with an explosive customer reach. One of the biggest advantages of taking support from a website designing company like us is that your website will be available 24/7. Unlike a physical store, your website doesn't need manpower to keep it running. But bear in mind, a poorly made website does more harm than good. If your website’s load time is longer and if it offers a poor user experience then it will affect your business negatively. A good website is the one that gives its customers a smooth experience and has extra-revenue generating features like appointment scheduling or direct purchase.
Hence, for a small business to grow rapidly it requires a professionally and intuitively designed website in a clean and concise format that helps it reach out to their target audience faster at an affordable price. And, this is possible only with the support of a well-versed website designing company.
All these elements your digital marketing agency will take into consideration while making your brand. To add on digital platform also provides various ways to promote and sell the product which is an add on the task list of the digital marketing agency.
Why Digital Marketing Agency is Important for Business in 2020
Every brand is different and every brand has different identity. But what really is responsible for the distinguished identity of any brand?
Brand Equity also known as brand image that people perceive depends upon the strategized way that the brand has planned to look in the eyes of their customer. Now can a brand on its own create that image? Highly unlikely as the brand usually focus on creating their principle product or service and hence they need a team of expert who can really create the identity, that the brand owner visions.
That is why a Digital Marketing Agency plays an important role in providing marketing solutions that can help the brand achieve their goals with the expertise of the professionals.
If you think that it’s easy to be a digital marketing expert then do read below and find it why it’s important for any business to have a team of professionals or rather Digital Marketing Agency in 2020.
How do professionals look at your brand equity/ Image?
They mostly divide your brand equity in 5 crucial elements that helps to derive the value proposition of the brand, these 5 elements are:
Awareness: the familiarity of the brand and its mental image in the mind-set of already existing customer.
Loyalty: It is valued as the likelihood of the consumer or customer that he/she will buy the product or services or not.
Quality: It is the value based on perception that the product or services will perform nicely and it will provide a good amount of satisfaction to the user.
Association: what all associations do the same group of target group has and if the brand is able to capitalise on that front.
Competitive advantage: any proprietary benefits the brand can deliver uniquely within that field.
These 5 elements create the brand equity and today digital marketing plays in important role in creating all of the above mentioned values.
All these elements your digital marketing agency will take into consideration while making your brand. To add on digital platform also provides various ways to promote and sell the product which is an add on the task list of the digital marketing agency.
Hence their experience and studies can really help you grow your business.
IAM Creative communication is one such digital marketing agency which has a workforce of more than 70 professionals, expert in their respected fields and delivering their 200% to achieve the target.
If you are looking out for Digital Marketing Agency visit www.iamcommunication.co
IAM Creative Communication is a notable web development company in Gurugram with one of the best digital marketing services including SEO services in Delhi-NCR. It offers excellent mobile-first indexing in SEO to its clientele. We know that despite a site not having a mobile-friendly version, it can still be included in the index. But we can’t ignore the fact that a site with a better mobile version would potentially receive higher rankings boost even for desktop searches.
Mobile-first indexing in SEO (Search Engine Optimization) in 2020
Mobile-first indexing is one of the latest developments from Google for making the web more mobile-friendly and reflect user behaviour trends. When Google mainly uses the mobile version of the content for indexing as well as ranking, it is known as Mobile-first indexing. This means that the mobile version of your website becomes the baseline for how Google determines rankings and the starting point for what it includes in its index. Earlier, the index would use the desktop version of a page’s content.
IAM Creative Communication is a notable web development company in Gurugram with one of the best digital marketing services including SEO services in Delhi-NCR. It offers excellent mobile-first indexing in SEO to its clientele. We know that despite a site not having a mobile-friendly version, it can still be included in the index. But we can’t ignore the fact that a site with a better mobile version would potentially receive higher rankings boost even for desktop searches. So, to not let the lack of a mobile-friendly site create a negative impact on the rankings of the site, we always recommend opting for Mobile-first indexing. Automatically, the mobile version will get considered the primary version of your website.
We, at IAM, are well aware of the current trends in the digital domain. There has been a reversal in the way Google currently thinks about your website content and how it prioritizes crawling and indexation. Prior to this development, the desktop site was considered the primary version, while the mobile site was viewed as an alternate version for a particular use case. But now, as most users access Google Search with a mobile device, the Googlebot now primarily crawls and indexes pages with the smartphone version.
The desktop version of the website comprised structured data markup, full content, hreflang (international tags) and a majority of the backlinks. Whereas, the mobile version as it does not receive the bulk of backlinks and external focus has lighter content, and may not include the same level of markup and structure. It is the best thing to always keep pace with the changing times. Therefore, making a shift to mobile-first indexing for your website will provide you with higher Google rankings.
Why do long-tailed keywords need to be focused when it comes to SEO ranking?
One of the greatest SEO tactics includes; use of long-tailed keywords. The long tail keywords are more specific and meaningful than short length keywords. Though they get lesser search traffic, they have a higher conversion value than the short length keywords. They make you more visible to the new and intellectual audiences on the internet. Putting long tail keywords in blog contents has now become one of the most important things to consider for digital marketing agencies in India.
To elevate the performance of a website by using long tail keyword strategy, the vision and motto of your product, website, or company should be clear.
Let’s know the meaning of long tail keywords and tell you how they help you rank your website better on Google:
Long tail keywords
Long tail keywords express better meaning and they are less common than other short length keywords. They are minimum 3-4 word keyword phrases, which are very specific and point-to-point most of the time. The top 10000 keywords stick to the percentage less than 20 % of overall search traffic, whereas, long tail keywords capture 70 % of the total search with highly specific 4-6 word phrases.
Long tail keywords need to be focused because:
Big brands make their sale using long tail keywords
Do you know that brands like Amazon get 57 per cent of its business from and with the help of long tail keywords? And now, the top digital and media agencies in Delhi NCR are also targeting the long tail keywords for better ranking of a website.
They bring you a niche audience
The most popular keywords never bring business as the long-tail keywords do because they are more accurate and specific to the product or service offered by a brand. You get the niche audience with the help of long tail keywords because they are more specific and takes the potential customer directly to your website.
They help you to specify your mission
With one or two words, you cannot specify the thing you want to let your customer know. For example, ‘Buy diaper’ cannot be specific if you are selling adult diapers on your website. But, using “buy adult diaper with the best absorbency” makes you highly specific and brings the quality and conversion giving audience to your website.
They make you better in competition with other brands
Using long tail keywords invite the good quality audience, which gives a kind of surety for giving a business or purchasing a product from your website. And good viewers make you good enough to compete with other brands in the market.
You get awesome content for your blog and website
Putting the long tail keyword in content helps you to develop a good and user engaging blog for your website. Not only with the SEO perspective, but it also helps with defining the motto of your business and website.