Lorraine Harrison

IT Manager

[iamlorraineharrison-blog]

Customer service is a hard business because part of it is proactive and part of it is reactive. But it is both part of the business, and there are good and bad parts to all of it. Using technol...

[iamlorraineharrison-blog]

You don’t need to be a coding guru to develop a chatbot

Thanks to chatbots, people now have the convenience of interacting with brands or websites without having to contact a live person. Chatbots are set to revolutionize the cus...

[iamlorraineharrison-blog]

Marketing has changed a lot over the last few decades. A major reason is that customers are a lot more savvy and aren’t as trusting as they used to be. People are inherently les...

[iamlorraineharrison-blog]

Using Customer Service to Get Back Customers

from Biztexter

There are many different types of customer interactions a customer service employee may have to deal with. Many of those include simple and easy questions such as asking about store hours, though those can be easily answered by an AI Chatbot to avoid wasting employee time.

[iamlorraineharrison-blog]

How to Avoid Marketing Mistakes

Marketing is a tricky business. Even when you have had a whole marketing department and company executives review an advertising campaign, there might still be something missed, and customers may s...

[iamlorraineharrison-blog]

Accuracy and Speed of Customer Service Improved with AI

Artificial Intelligence (AI) and Machine Learning (ML) are becoming more commonplace in the workplace than ever before, and it is making it possible for customer service speed and accuracy to improve significantly. This means that businesses that are already taking advantage of AI and ML are already ahead of the game, and those who are not have already fallen behind. Most businesses already have ML in mind, as 90% of CIOs interviewed said they were either already using ML or planned to

[iamlorraineharrison-blog]

Using Customer Service to Get Back Customers - Text Mill

There are many different types of customer interactions a customer service employee may have to deal with. Many of those include simple and easy questions such as asking about store hours, though those can be easily answered by an AI …

[iamlorraineharrison-blog]

According to a survey of social media marketers, 61% say measuring ROI is the hardest challenge facing them making it the number one complaint about...

[iamlorraineharrison-blog]

How to Avoid Marketing Mistakes

from Biztexter

[iamlorraineharrison-blog]

[iamlorraineharrison-blog]

Customer Service Growing Use of Chatbot

from Biztexter

[iamlorraineharrison-blog]

Four things a chatbot can do for your business (and one thing it can’t)

Just within the last couple of years, the popularity of chatbots have exploded. There are already thousands of chatbots spread across…

[iamlorraineharrison-blog]

Five ways that Chatbots and AI are changing the workplace

When chatbots were first introduced, the business world knew they had potential. There were implications early on for improved customer service and increased productivity but few could have predicted...

[iamlorraineharrison-blog]

Five mistakes first-time social media marketers make

Social media is a particularly tricky marketing channel. Because it’s free to create a business page and start posting, social media tends to be an especially crowded marketing channel. It’s also c...

[iamlorraineharrison-blog]

Five keys to success with social media marketing

In the last few years, having a social media strategy has gone from a nice-to-have to an absolute-must-have. Consequently, just about every business no matter how big or small can be found on at le…

[iamlorraineharrison-blog]

Five digital marketing tips for restaurant owners

Opening a restaurant is the most common form of entrepreneurship. It’s also one of the hardest. About one out of every five restaurants has to close its doors within the first year....

[iamlorraineharrison-blog]

Five mobile marketing budget mistakes to avoid

Mobile is the fastest growing advertising channel within digital marketing. In 2016, mobile ad surpassed the 50% mark for total digital marketing ad spending. Put another way: businesses are spendi...